ADVANTAGES OF ADWORDS
Oct 03, 2012
The success of Google Adwords has led to the search engine earning a massive $28 billion in 2012, but does this mean it can work for your business? Let’s have a look at some of the advantages of using Google Adwords to increase traffic and sales.
1. Easy to use
It takes a matter of minutes to set up an account with Google, before you can start creating your ads. These ads are short, requiring you to choose a name for your campaign, a headline of up to 25 characters, two 35 character lines of body copy and a destination link. After you’ve created the ad you’ll need to select the all-important keywords and phrases – these are what will direct customers to your ad. Google’s keyword tool will help you identify the most effective search words with information on their competition and the monthly search rates. This is also a valuable tool to use for writing web content and choosing meta-tags.
2. Affordable
Instead of paying a large sum of money like you would for a printed advert in a newspaper or billboard, Adwords sets no minimum price for their keyword specific ads. It also runs on a daily basis, and because you can cancel the campaign at any time you aren’t committing to a campaign before you know if it’s successful.
3. Pay-per-click
Once you’ve set up your campaign you don’t need to start paying Google until users start clicking through to your website. This means every penny you spend on your advertising is bringing you a potential customer. In case you’re wondering what happens if your ad ends up with more clicks than you can afford, don’t worry as you set a maximum sum for the day, and once it’s exceeded then your ad is removed from view until a new day begins. Also, it won’t count if a single user makes multiple clicks.
4. Target your customers
Thanks to Google’s keyword tool you can find the most popular search phrases, with the least competition, and include them into your campaign. This means instead of displaying your ad to a wide audience where you will only reach a handful of potential customers, your ad will only be viewed by people searching for you service. For example, if you’re an e-commerce site specialising in safety gloves (like a client we’ve been working with at The Creation Lab), your ad will only attract people looking for safety clothing.
5. Flexibility
With an Adwords account you needn’t be tied to a single campaign. Google allows you to stop or pause your campaign at any time to edit the content or just start again if it isn’t working out. Remember, you pay on a daily, click-by-click basis so you have nothing to lose by stopping an ad and trying something new.
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