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15 MOBILE BROWSING STATISTICS (+ HOW THEY RELATE TO YOUR BUSINESS)

Oct 08, 2013



Category: Technology

How many people do you know with a non-smartphone?

I used to be the only one without a smartphone in The Creation Lab office – I couldn’t bear to part with my simple, indestructible Samsung with its good ol’ fashioned keypad – but even I caved in eventually, after a year of being the only one without access to the communal whatsapp group.

With more and more people starting to use smartphones and tablets for internet browsing, what does this mean for online businesses? Should we all be investing in mobile websites?
If you’re unsure, read on to find out how the statistics relate to you…

• Standard desktop browsing has dropped by 10% since 2012.
• The amount of web traffic coming from smartphones has doubled since 2012.
• Google has seen a 400% increase in mobile search queries since 2010.
• 20% of the time spent on iOS and Android Connected Devices is on a web browser.

It’s clear that there’s been an increase in mobile browsing. As a business you can’t really ignore these facts, and in the future it may be essential to have a mobile website as well as a main website.

• One half of all local searches are performed on mobile devices.
• When people browse the web using a tablet, they visit 70% more web pages per visit than when they use a smartphone.
• 50% of mobile searches lead to a purchase.
• 3 out of 4 mobile searches cause a follow up action.
• 90% of mobile users will act (be it a store visit, phone call or purchase) within 24 hours of visiting a mobile site.

Time is of the essence with mobile browsing. People who search on a mobile tend do so with a purpose, rather than to simply “surf the internet”. They are looking for a phone number, a map or a product they saw recently that they have decided to buy. If you have a mobile website, you can provide these visitors with all the information they need, quickly.

• 86% of mobile internet users are using their devices while watching TV.
• 91% of mobile internet access is to socialise.
• Women aged 35-54 are the most active group in mobile socialisation.
• 77% of mobile searches happen at home or work, whereas only 17% occurs on the go.

As well as searching for quick facts, smartphones are used for Facebook, Twitter, Google and other social media sites. This re-emphasises the importance of maintaining (or creating) your business’ social media accounts.

• 40% of users have turned to a competitor’s website after a bad mobile experience.
• Research carried out by Adobe suggests that 45% of companies still depend solely on desktop sites to showcase content.

These final two statistics demonstrate the effects of not having a mobile-friendly website. It’s worth considering that if your website is difficult to navigate on a small screen, it’s likely that you are losing at least 10% of your customers to your competitors.

If you have any more questions about how mobile browsing affects your business, we’d love to hear from you! Just add a comment below.

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