10 FREE AND EASY WAYS TO PROMOTE YOUR BUSINESS ONLINE
Nov 14, 2013
Everyone loves a freebie, don’t they? Well, we’re giving you ten! Here are ten free and easy ways to get your business promoted online.
Write or Re-Write your Meta-Tags
Optimising your website for search engines is one of the most important ways to ensure your business is seen online. When you write your meta title and description, make sure to include your location and a succinct description of page, to attract web users to visit your website.
Encourage People to Share your Content
You can add share buttons to your website for free, which allow users to share pages to Facebook, Twitter, LinkedIn, Pinterest and other platforms in just one click.
Set Up Social Media Accounts
Instead of just encouraging others to share on social media, join for yourself and give your potential customers more places to find you. Today’s internet users love to see that businesses have a presence on social media.
Interact on Social Media
This may sound like an obvious follow-on from our last point, but the more you interact on social media, the more you are promoting your business online. The chances are that people are already talking about you on social media (just use the search bar in Twitter or Facebook
to find out), so why not add your voice to the conversation?
Run a Promotion or Competition
One of the main reasons why consumers follow businesses online is to get access to exclusive offers or competitions. If you promote things like this online, you are likely to see an increase in your user engagement.
Set Up Adwords
Setting up a Google Adwords account is completely free, and even once you set up a campaign, it works on a pay-per-click basis. A successful campaign can really boost your traffic and enquiries, so it’s worth doing!
Write a Blog
It costs nothing to set up a blog on a free platform, or a minimal price to get a blogging function integrated into your website. Well written blog posts will not only make your business stand out from the crowd, but it’s also a great SEO technique.
Comment on Hot Topics
If you keep up to date with the latest news in your field, and you have an opinion on a topic, sharing your views with your social media followers and blog subscribers will show that you are serious and passionate about your industry.
List your business on Google Places
43% of all searches made on Google are local or location based, so it’s worth taking 10 minutes out of your day to list your company on Google Places, especially as it’s free!
Update your Website Content
Even if it’s just brightening up your “About Us” paragraph or adding some photographs to the staff page, updating your website is a great way to attract more users. Once you’ve made the updates, don’t forget to share them with your social media followers and encourage them to give their opinion.
We hope these ideas have inspired you to promote your business online! If you think there’s anything we have missed or if you need help getting started, please get in touch – we’d love to hear from you!
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