VIRTUAL TOURS WHO USES THEM AND WHY DO I NEED ONE?
Nov 20, 2014
WHAT IS A VIRTUAL TOUR?
A Virtual Tour provides your website visitors with an interactive platform to browse your facilities or products from the comfort of their own home. They are composed of a sequence of images, and can involve music, voice-over commentary, or virtual tour guides.
A Virtual Tour will allow your website visitors to experience your facility or product in an innovative and dynamic way; it is a fantastic opportunity for you to highlight the details you’re most proud of. They provide viewers with a truly immersive experience, allowing them to investigate the areas they are most interested in.
WHO USES VIRTUAL TOURS?
Travel Agents - Showing 360° tours of holiday destinations
Construction Companies - Showcasing before and after tours
Schools, Colleges & Universities - Promoting facilities and outdoor areas,
for example The Canterbury Academy
Showrooms – Providing detailed tours of the interiors of caravans and cars
Hospitals & Nursing Homes – Allowing patients to explore the building before their first visit
Wedding Venues - Allowing couples to view their premises in great detail,
for example Muddifords Court Country House
Theatres, Museums & Galleries – To show off their spaces,
for example Cliffs Pavillion
Estate Agents - Providing tours of properties and their surroundings
Hotels & Restaurants – Leading to online bookings within seconds
WHY SHOULD I HAVE ONE?
To gain new customers and attract old ones - you know it makes sense!
A Virtual Tour will engage with your website viewers for longer. Before you know it, you’ll find yourself creeping up the Google rankings, which will draw more traffic to your site. Market research suggests that many people now expect a virtual tour when they go onto a website; don’t get left behind the competition.
According to research conducted by Best Western, website visitors tend to spend three times longer on pages featuring virtual tours than those without. Also, hotels that have virtual tours on their website generate an average of 48% more bookings than those without.
By sharing a high-quality, visually accurate representation of your facilities or products, you will gain the trust of your clients before they’ve even left the house. Your Virtual Tour has the potential to go viral, as it will be easily sharable on social media.
Still not sure a Virtual Tour is for you? Then take a look at a selection The Creation Lab has produced here for some inspiration.
HOW DO I GET ONE?
Drop as an email at info@thecreationlab.co.uk or call us on 0800 644 7070 / 0207 859 4053 for an informal chat.
We take a flexible, creative approach to new projects and will work with you to ensure that we create a tour which best reflects your organisation.
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