Marketing Your Business This Valentine's Day
Jan 31, 2017
Valentine’s Day is just around the corner and being all about love, can be a marketer’s dream! After all what better way to show your customers that you care about them than by acknowledging this holiday? Did you know it is the fourth largest spending day of the whole year? So your business would be silly not to make the most of it, whatever you have on offer!
There are lots of ways you can skew your approach to marketing ready for the holiday, whether it be utilising social media, website headers or even your e-commerce. Take a look at all of our top tips for making the most out of Valentine’s Day!
Social media
Whatever your business offers, social media is a very versatile tool when it comes to giving your company a personality and a look behind the corporate curtains. Even if you’re used to a serious approach, Valentine’s Day could be a good time to speak directly to your customers, whether that be just a message telling them to enjoy their day, or a snap of your employees having fun!
By reaching out and acknowledging what’s going on outside of your business, you can relate to more people and prompt more interaction between you and your customers.
Your website
Your website can be used on Valentine’s Day to advertise offers, market your services or products, or just to get into the spirit of the holiday by changing header images etc. Keeping your website up to date and on topic is important for SEO, so just the mention of Valentine’s Day on yours could mean you are higher up the rankings on Google.
By utilising the holiday in your own way you can develop your marketing, encourage more customers to spend with you and even improve your sites SEO! It’s win-win.
Competitions & Offers
As Valentine’s is such a high spend time in the yearly calendar, if you have an e-commerce site or services on offer, it could be a good idea to offer deals, competitions or money off vouchers to your customers. Not only is this a good way to market your company, it can also increase spend and prompt more business.
Competitions are a great way to boost your presence online and can create a buzz around your company that leads to more custom. After all, you have to spend money to make it!
So there are our top marketing tips for this Valentine’s Day, if you want to find out other ways you can improve your online presence before the big day please do get in touch with our team who would be happy to assist you! Click here to be directed to our contact page.
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