Should You Use Hashtags on Pinterest?

Feb 21, 2019

In 2017, Pinterest brought in a feature so that you can use hashtags on your pins, however most people still don’t know about this feature! It works in a very similar way to other social media platforms such as Twitter and Instagram.

How Do I Include Hashtags?

You can include hashtags in your pins by adding them to the description before posting. However, be careful with how many hashtags you use – it is recommended that you use no more than 4 – and don’t forget that there is a 500-character description limit. Also, remember you should only use hashtags that are relevant to your pin in order to ensure that people find your pin under the right headings. A good way to check that you’re using relevant hashtags is by searching the hashtags that you’re about to add to your pin to ensure that content that is already there is similar to what you are about to post.

How Do I Search Hashtags?

Hashtag searches occur when users of Pinterest click on a hashtag on another users’ pin. You will then be taken through to a page where it will bring up all of the most recent pins attached to that hashtag. Another way that you can search for hashtags is through the normal Pinterest search bar. Just search # then the phrase or word that you want to search and you’re away! You don’t need to go back through all of your old posts to add in hashtags as it only brings up the most recent posts!

Advantages of Using Hashtags on Pinterest

There are many advantages of using hashtags. Hashtags, as on other social media platforms, are a great way to get your post to go further in terms of the number of people it reaches.

Hashtags are a great way of creating brand recognition. By continuously using hashtags with your brand name or that are relevant to your products, you can easily create that recognition from customers and users of Pinterest. If you are struggling to come up with hashtags that relate to your brand, maybe take a look at other companies that are similar to yours and see if they use hashtags on their social media accounts.

The use of hashtags on Pinterest means that, when people search through hashtags, they will be able to see your pin whereas, without hashtags, it is likely that only your followers and very few other people will see new pins that you post. This means that your post interaction is also likely to increase as more people will be able to find new pins that you upload.


There are many advantages of using hashtags on Pinterest. If you’re struggling with running your social media accounts, The Creation Lab can help! Get in touch with us via our Contact Us page or give us a call on 0800 644 7070!


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