How to Write a Great Instagram Bio

May 03, 2019

Instagram is one of the biggest social media platforms at the moment, but how do you write a bio to impress?


  1. Who you are and what do you do? - Your Instagram bio is where visitors look to find out about your business. There is a 150 character limit on Instagram Bio content, so it is important that you make sure to describe who you are and what you do in a clear, concise way.

  2. Use hashtags - It is well known that hashtags bring engagement to Instagram posts. Hashtags can work in the exact same way within your bio. By adding hashtags to your bio, it ensures that your profile is attached to those hashtags. This can help increase the number of profile views you get.

  3. Include a link to your website - It is absolutely vital that you include a link to your website on your Instagram profile. This acts as a call to action for profile viewers as it encourages them to go to your website to find out more. By having this easily accessible link, it also can help to create traffic to your website and inspire people to get in contact if they are interested in what you do.

  4. Get creative! - Your Instagram bio doesn’t always have to be plain text. An innovative idea has recently come to light where people are using emojis within their bios! This is a creative way of drawing people’s attention to the information in your bio and also spreads out the information that you are providing.

  5. Use keywords - Using keywords also helps to keep your bio clear and concise for profile visitors. When choosing the keywords for your bio, think about the words which best describe what you are offering and will attract your desired audience. Social Media Optimisation is achieved through the use of keywords associated with your website across your social media platforms. This is a great way of helping search engines to link your social media accounts with your website and your company’s overall online presence.

  6. Include a location - Where are you based? When customers are choosing a service, it is likely that they will want them to be relatively close. By including your location within your Instagram bio, it gives profile visitors this information straight away.

  7. Show personality! - Instagram as a platform gives users the opportunity to really showcase their personalities. Every business has personality and unique use Instagram to express it! Social media is a very personal place and so by creating the impression that you are approachable in your bio, it could mean that people are more likely to get in touch about your services.


The information that is found in your Instagram bio can be really informative to those who view your profile and can determine whether those users continue to find out about your company. That is why it’s so important to have a great Instagram bio - we hope these tips have been useful!


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