Content Corner: How To Write A Blog With SEO

 At the Creation Lab, not a day goes by in which we don’t write a blog. Our blogs can be about anything. Creation Lab content producers write about a variety of topics from drain services to apprenticeship funding, from travel destinations in foreign countries to how to plan a wedding. We usually make sure our blogs are at least three hundred words long and contain the site’s main keywords.

 We often get asked by our clients why a blog is necessary.

-          A blog is great for your SEO. The more content you have containing your keywords, the better your SEO is.

-          Keeps your site fresh and updated, which shows that your business is active. If a potential client or customer visits your blog page to see only an empty page or one that was updated a year ago – they might wonder if you’re still in business.

-          Google rewards websites with regularly updated blog content and you’ll be seen as an expert in your field if you’re willing to share knowledge.

So what do you need to create a good blog?

Keywords

 Any opportunity to include your site’s keywords is a good opportunity. A keyword is a word that you can repeat in your site’s content and meta-tags and search engines like Google pick up on those words and recognize you are a relevant search option if anyone should happen to search that word. The more you can naturally insert your keyword, the better your SEO becomes .

 For more info, please go see the blog we wrote earlier on SEO keywords.

Structure

 A blog’s structure can make or break its readability. If you structure your blog as one big text block, it’s very hard on the eye. Take this blog as an example. We’ve spaced out the paragraphs to give your eyes a break and put the topic titles at the top of those paragraphs so you know the point before you’ve even read the text below. Not to brag, but this is some good structuring.

Images

 As they say, a picture says a thousand words. People are much more likely to click on a blog if it has an image attached to it. Make sure that you select images of good resolution that are relevant to your topic. Images also set the tone of the piece. If it’s light-hearted, you might want to choose a humorous image, for a more serious piece- a more abstract image would be a better choice.

 Source

 If you are writing about a potentially controversial topic, it might be a good idea to source quotes and information to avoid any complications. Hyperlinking another site is also useful- this is a good SEO tool as well.

Conclusion

 A blog is nothing without a nice conclusion that rounds out the point and gives a neutral opinion and a happy ending.

(See example below)

 Writing a good blog is not hard to do. It’s something you can do yourself, but if you don’t have time (or spelling isn’t a strong point!) then we’re here to help. Please get in touch with our friendly staff over here at The Creation Lab to find out more about what we can do to boost your website’s SEO.