5 Things Businesses Can Learn from Pokémon Go
Jul 13, 2016
As you’re probably aware, Pokémon Go became a massive craze in the space of just a few days. In fact, it became the top-grossing app for iOS within just a day – an amazing feat! Other than the fact that people still really love Pokémon, there’s a lot that businesses can take away from the game’s success.
1. Nostalgia
A lot of users grew up watching Pokémon, and this game is an opportunity to reconnect with the characters they loved as children. It reignites those fond memories and gives them a chance to relive a bit of their childhood.
Learning point: Where you can, use your marketing strategies to evoke emotional responses. When people feel moved, they take action, whether it’s in the form of likes, comments and shares on social media, or purchases on your website.
2. Immersive
Because the game uses augmented reality, the characters are immersed in our world. It’s like having a little bit of virtual reality in your pocket wherever you go. Augmented reality is a new way for users to experience gaming and it’s full of untapped potential. Nintendo saw this and successfully filled the gap in the market.
Learning point: Create immersive experiences for your audience, letting people see the inner workings of your business. Your followers are more likely to stay engaged when your brand becomes more personable; reminding them that you are more than a name and logo.
3. You play in real time
Pokémon Go works in real time which means users are constantly on the lookout for Pokémon. It calls on users to be alert at all times, and this immediacy taps into people’s need to stay involved for fear of missing out.
Learning point: Create content on social media that’s in real time, so your followers can watch the action as it happens. You could use Facebook Live, or live tweet about interesting and funny things while they unfold in the office.
4. Easy to use
The game is made for smartphones and accesses the back-facing camera, so pretty much anyone can participate. Your phone goes everywhere with you; therefore, so does the game. There’s no need for a huge console, so users can be more flexible with their time and when they play.
Learning point: Ease of use is key - apply this to your website. An inefficient website is one that is needlessly complicated. Test how easy your site is to navigate and if it’s difficult, think about how you can improve the experience.
5. Creates a sense of community
Pokémon Go has created a shared user experience in which gamers can hunt down Pokémon together or discuss their findings. It’s brought fans together and having that sense of community only deepens their interest in the game.
Learning point: Get your business involved in a community, whether it’s online or in your local area. This could be with businesses that work in a similar sector or in your local area. In doing so, you can work together on projects, share and promote each other’s content. You’ll have a new avenue to reach people which you didn’t have before.
The success of Pokémon Go has revealed some great learning points for businesses – we hope you’ve found this information useful. If this has sparked some ideas for your business, feel free to contact us – we’d love to hear from you!
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