Category List


Tag List

Facebook (11)
Updating an old website (1)
worldpay (1)
blog (10)
Digital Marketing Advice (1)
photoshop (1)
Promotion (2)
New data laws (1)
Manners (1)
slack (1)
AdWords (2)
Optimise (1)
basecamp (1)
Website Development (1)
Black Friday (1)
Valentine's Day (1)
#hashtag (1)
Facebook and the election (1)
cms (1)
Facebook F8 (1)
What is the fold (1)
Covid-19 (1)
Snapchat (3)
Perfect blog (1)
Slow loading site (1)
Advice and Tips (2)
The Fold (1)
inspiration for office (1)
paypal (1)
Digital Content (1)
internet (1)
animation (2)
team (1)
Inventions (1)
How to beat writers block (1)
How to (7)
importance of a hashtag (1)
Conversion (3)
Email (2)
dartford (1)
Images (5)
help (5)
copy (1)
KDA (1)
Case Studies (1)
Colour Wheel (1)
Mindset (1)
Web Design (21)
How to keep motivated to blog (1)
Content Marketing (22)
speed (1)
Drones (1)
Who's Targeting me? (1)
editing (1)
Social Media (66)
Marketing (19)
Food for Thought (3)
professionalism (1)
project coordinator (1)
2017 (1)
Augmented Reality (2)
instagram bio (1)
Cards (1)
Promote your business on Facebook (1)
website build (1)
Uber in the Sky (1)
Ideas (2)
Social (2)
loading (1)
WordPress (2)
software (1)
Newsletter (1)
website projects (1)
meet the team (5)
Content Calendar (1)
Design (18)
Guide (4)
Influencers (1)
Website (13)
IGTV (1)
UK prepares for brexit (1)
Rubric (1)
gif (2)
Search (3)
Brexit (1)
How to build a recognisable brand (1)
Tweets (1)
https://www.bates-environmental.co.uk/ (1)
2017 Election (1)
Decades (1)
Website Presenters (2)
How to blog (1)
payment (1)
android (1)
web deign (1)
how to prepare for a redesign (1)
Risk (1)
Digital Agency (6)
A Simple Guide to... (8)
Visual format (1)
Business advice (2)
Drone (1)
the perfect instagram (1)
Instagram Shadowban (1)
blog topics (1)
Free Seminar (1)
new technology (1)
Apple Watch (2)
PPC (3)
sonos music (1)
playlists (1)
Virtual (1)
YouTube (4)
app (2)
kent (8)
inspiration (16)
day to day life (1)
#Lifeatloreal case study (1)
Social Media marketing (4)
visual (1)
content creation (1)
gaming (1)
Engagement on Instagram (1)
Scheduling Social Media (1)
Voters (1)
Seminar (1)
content management system (1)
Promotion on Instagram (1)
clients (2)
finished (1)
GDPR (1)
Quick Response (1)
Content (4)
branding (3)
cookies (2)
Twitter (12)
Flipbook (1)
Creativity (11)
Instagram Captions (2)
application (1)
firefox quantum (1)
How to be productive (1)
Hashtags (4)
Guide to Twitter (1)
Pinterest Tips (1)
writing a blog (1)
Links (1)
brainstorming (1)
online shop (1)
day in the life (1)
SEO (66)
day in the life of (1)
Perfect post (1)
complete (1)
Christmas (6)
payment gateway (1)
Creative (11)
Facebook Header (1)
Tips (17)
Pinterest for Business (1)
web team (1)
Writers Block (1)
Revolutionary (1)
mobile (1)
Load Time (1)
Influencer marketing (1)
Website Design Inspiration (2)
Website Updates (1)
visual content (1)
business tools (1)
sonos (1)
Engagement (1)
Agency Life (1)
Security (2)
The perfect tweet (1)
Smartphones (5)
Google Earth (1)
smart speaker (1)
simple guide (1)
Guide to Facebook (1)
Selfie (1)
Web Development (23)
Data Protection Bill 2017 (1)
Pay Per Click (2)
Apprentice Thoughts (1)
Rankings (1)
meta description (1)
Kent Digital Awards (1)
Productivity (1)
Instagram (14)
why do you need a blog (1)
text (1)
songs (1)
Optimization (1)
design inspiration (1)
FAQ (1)
Helpful Tips (1)
seo keywords (1)
Responsive Design (1)
Recognisable logo (1)
diversity (1)
Blogging (9)
Search Engine Optimisation (1)
LinkedIn for Business (1)
Crayon.co (2)
Awwwards (1)
photos (1)
Business Page on Facebook (1)
Digital Marketing (52)
help and advice (1)
Call-to-action (2)
Advertisement (2)
How-to (1)
emily (1)
what is the new data protection bill? (1)
Business (49)
Data Protection (2)
Infographic (6)
web developer (2)
No internet (2)
UK (2)
buzzsumo (1)
EU Regulations (1)
iPhone (1)
blog post (1)
mobile optimisation (6)
Logo (2)
January (1)
Get to know the team (1)
Further your business (1)
Online (4)
Amazon (2)
organised and motivated tips (1)
questions (1)
keywords (2)
Pinterest (9)
friday (1)
Live (2)
sensory (1)
voice search (1)
How to stay creative (1)
Tools (1)
Website and Logo design (1)
Apps (5)
top tips (2)
LinkedIn (5)
Shadowban (1)
Marketing Plan (1)
Apple Pay (1)
Digital News (2)
digital design (1)
blogs (2)
office antics (1)
Political Parties (1)
photos we wouldn't have taken before camera phones (1)
Video (15)
content writer (2)
the creation lab team (1)
Olympics (1)
Advertising (1)
blogger (1)
SEO VS PPC (1)
ecommerce (1)
vero (1)
Social Media Tips (3)
Holidays (1)
Digital (13)
Websites (39)
b2b (1)
tips and advice (2)
humpday news (1)
Extras (1)
tech (1)
sharing (1)
office accessory (1)
Click-Worthy (1)
SSL Certificate (1)
Hosting (2)
Social Media Help (2)
social network (1)
brand building (2)
Stock Photos (1)
digital conversation (1)
Support Local (1)
Emoji (2)
Why you should attend a seminar (1)
Agency (2)
magento (1)
Google vs fake news (1)
Colour (2)
blogging tips (1)
Viral (1)
Google Stamp (1)
2017 life (1)
Future (1)
Photography (3)
Facebook Post (1)
Brexit Data Protection Bill (1)
optimisation (1)
Festive (1)
creative agency (5)
Social Media News (1)
Advice (9)
today in digital (1)
the team (1)
trello (2)
Workplace (5)
Web (1)
Important (1)
posting (1)
Digital Age (1)
Logo design (2)
Image Dimensions (1)
ranking (1)
advice and support (1)
Trends (2)
Technology (20)
Video Production (10)
ssl certificate, advice, help, business, website (1)
hacking (1)
Gadgets (4)
more conversion (1)
Google (23)
Encryption (1)
Webdesign (2)
News (1)
Money (1)
QR Code (1)
Halloween (1)
Analytics (1)
concrete 5 (1)
In-app Checkout (1)
Website Design (7)
A guide to Instagram (1)
Innocent Smoothie Social Media (1)
Language (1)
Marketing Strategy (2)
How to get personalisation right (1)
E-Commerce (2)
browser (1)
how to use Facebook (1)
graduate web developer (1)
location (1)
creative writer (2)
How to be creative (1)
finalists (1)
The Apprentice (1)
How to optimize Pinterest (1)
when should I post on Pinterest (1)
Lifestyle (1)
Breakdown of Tweet (1)
Apple (3)
ring central (1)
Oreo Social Media (1)
2016 (2)
the creation lab (1)
Personalisation (2)
opencart (1)
Office Hacks (1)
Google's Algorithm (2)
meta tag (1)
Seasonal (1)
Google Analytics (1)
Hashtag (1)
CTA (1)
digital marekting (1)
inspiration for emails to send (1)
ban from Instagram (1)
media (1)
content writing (1)
Emails (1)
Streaming (1)
firefox (1)
Email Marketing (3)
Tool (1)
wunderlist (1)
Colour and Brand Relationship (1)
Office (4)
blog tips (1)

Tag Cloud

GadgetsUpdating an old websiteSocial Media Helptoday in digitalAgency LifebrainstormingHow to be creativefirefoxScheduling Social MediaCardsPolitical PartiesSecurityDecadesPersonalisationhttps://www.bates-environmental.co.uk/How to beat writers blockProductivitymagentoEngagement on InstagramspeedVideo Productionwhy do you need a blogcompletegifplaylistsAdvice and TipsslackEU RegulationsTechnologywhat is the new data protection bill?meet the teamWebsitesharingHow-toShadowbanThe ApprenticeDigital AgencyphotosSupport LocalHolidaysgamingsoftwarehow to use Facebookoptimisationdigital designInstagramseo keywordsLogoNewsinternetWeb DevelopmentE-CommerceSocial Media marketingtrellovisualInfluencer marketingPromote your business on Facebook2017 ElectionMannersImage Dimensionsban from InstagramInstagram CaptionsVotersBusiness Page on FacebookSearch Engine OptimisationToolsFacebook F8digital marektingEmail MarketingThe perfect tweetImagesData Protection Bill 2017Google's Algorithmblogsbusiness toolshumpday newscreative writerandroid#hashtagImportantEmailmore conversionLiveDroneGoogle vs fake news#Lifeatloreal case studyTrendsRecognisable logoOptimizationSocialworldpayColour WheelHow to be productiveTwittercontent writerSearchsonos musicSocial Media NewsSelfieStreamingYouTubeOfficePerfect postDigitalsongsLinksanimationBusinesspaypalproject coordinatorLinkedInnew technologyGDPRday to day lifePPCblog tipsRiskthe perfect instagramFacebook and the electioncopyContent Marketingemily2017 lifeInfluencersBrexit Data Protection BillecommerceCreativityQuick ResponseHow to keep motivated to blogthe creation labContentdartfordfridayvisual contentAmazonOffice HacksPinterestbasecampColourHashtagsWeb DesignEncryptionSeasonalkentResponsive DesignMindsetvoice searchSocial MediaWebsitesapplicationPromotionGet to know the teamSnapchatMarketingloadingLoad TimeIdeasbloggerLifestyledesign inspirationtextveroPerfect blogblog topicsweb developerColour and Brand Relationshipblog postopencartPinterest TipsRankingsBloggingUK prepares for brexitApple Payssl certificate, advice, help, business, websiteLanguageApprentice ThoughtsFood for Thoughtring centralPhotographyValentine's DayAnalyticsAdvertisingSeminarconcrete 5payment gatewayMarketing PlanFlipbookGuide to Twittersmart speakerwhen should I post on PinterestSmartphonesWebsite PresentersHow to build a recognisable brandFutureFacebook HeaderhackingEmailsSlow loading siteoffice accessoryGoogle AnalyticsFAQeditingCall-to-actionWebsite Designday in the lifeWhat is the foldIGTVApple WatchDigital Marketing AdviceInnocent Smoothie Social MediaFacebook Postimportance of a hashtagGooglewunderlistRevolutionaryInfographicGoogle EarthNewslettersonosWordPressday in the life ofBreakdown of TweetMoneyAwwwardsthe creation lab teamConversionHelpful TipsBusiness advicesimple guideinstagram bioVideoLinkedIn for BusinessDronesPromotion on InstagramViralFacebookOptimiseteampostingbrandingcmsStock PhotosCTABlack FridayDigital Age2016techDigital NewsiPhonethe teamrankingPay Per Clickfirefox quantumHow to blogHalloweenb2bFurther your businessWebsite and Logo designHashtagWebsite Design Inspiration2017top tipsdiversitycontent creationNew data lawsVisual formatWhy you should attend a seminarSEO VS PPCNo internetOreo Social Mediacontent management systemJanuaryinspiration for emails to sendToolWebtips and adviceorganised and motivated tipsGuideBrexitSocial Media TipsSEOphotoshopquestionsblogging tipsAdvicecreative agencyMarketing StrategyUKhelpoffice anticsclientsHow to stay creativeEngagementAgencykeywordsWebsite DevelopmentEmojiAdWordsTipsPinterest for BusinesspaymentHow to get personalisation rightThe FoldAppsbrowserGuide to FacebookInstagram Shadowbanwriting a blogAppleVirtualphotos we wouldn't have taken before camera phonesonline shopInventionsGoogle StampFestivemeta descriptionDigital MarketingClick-WorthyCovid-19KDAFree SeminarA guide to InstagramLogo designOlympicsmobile optimisationDesignHow to optimize PinterestbuzzsumoExtrasbrand buildingWriters Blockgraduate web developerinspirationRubricweb teammobileQR Codehow to prepare for a redesignOnlineIn-app Checkoutprofessionalismsocial networkmediaHow tofinalistswebsite buildsensoryContent Calendarweb deignCreativeHostingblogSSL CertificateAugmented Realityhelp and adviceKent Digital Awardsadvice and supportinspiration for officeUber in the SkyDigital ContentAdvertisementTweetsChristmasCase Studiesapplocationdigital conversationCrayon.coWorkplaceData Protectionfinishedcontent writingwebsite projectsWho's Targeting me?cookiesA Simple Guide to...meta tagWebsite UpdatesWebdesign


5 Things Businesses Can Learn from Pokémon Go

Jul 13, 2016



Category: Workplace Tips

As you’re probably aware, Pokémon Go became a massive craze in the space of just a few days. In fact, it became the top-grossing app for iOS within just a day – an amazing feat! Other than the fact that people still really love Pokémon, there’s a lot that businesses can take away from the game’s success.

1. Nostalgia

A lot of users grew up watching Pokémon, and this game is an opportunity to reconnect with the characters they loved as children. It reignites those fond memories and gives them a chance to relive a bit of their childhood.

Learning point: Where you can, use your marketing strategies to evoke emotional responses. When people feel moved, they take action, whether it’s in the form of likes, comments and shares on social media, or purchases on your website.  

2. Immersive

Because the game uses augmented reality, the characters are immersed in our world. It’s like having a little bit of virtual reality in your pocket wherever you go. Augmented reality is a new way for users to experience gaming and it’s full of untapped potential. Nintendo saw this and successfully filled the gap in the market.

Learning point: Create immersive experiences for your audience, letting people see the inner workings of your business. Your followers are more likely to stay engaged when your brand becomes more personable; reminding them that you are more than a name and logo.

3. You play in real time

Pokémon Go works in real time which means users are constantly on the lookout for Pokémon. It calls on users to be alert at all times, and this immediacy taps into people’s need to stay involved for fear of missing out.

Learning point: Create content on social media that’s in real time, so your followers can watch the action as it happens. You could use Facebook Live, or live tweet about interesting and funny things while they unfold in the office.


4. Easy to use

The game is made for smartphones and accesses the back-facing camera, so pretty much anyone can participate. Your phone goes everywhere with you; therefore, so does the game. There’s no need for a huge console, so users can be more flexible with their time and when they play.

Learning point: Ease of use is key - apply this to your website. An inefficient website is one that is needlessly complicated.  Test how easy your site is to navigate and if it’s difficult, think about how you can improve the experience.


5. Creates a sense of community

Pokémon Go has created a shared user experience in which gamers can hunt down Pokémon together or discuss their findings. It’s brought fans together and having that sense of community only deepens their interest in the game.

Learning point: Get your business involved in a community, whether it’s online or in your local area. This could be with businesses that work in a similar sector or in your local area. In doing so, you can work together on projects, share and promote each other’s content. You’ll have a new avenue to reach people which you didn’t have before.

 

The success of Pokémon Go has revealed some great learning points for businesses – we hope you’ve found this information useful. If this has sparked some ideas for your business, feel free to contact us – we’d love to hear from you!

 

 

 

 

Add Pingback

Please add a comment

You must be logged in to leave a reply. Login »

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set analytics cookies that help us make improvements by measuring how you use the site. These will be set only if you accept.

For more detailed information about the cookies we use, see our Cookies page. Cookie Control Link Icon


Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.