6 Simple Reasons why you need a blog on your website
Jan 15, 2016
If you do a quick Google search to find some of the top companies in your industry, we can almost guarantee that all the most reputable businesses and organisations you come across will have blogs. “But why?!“, we hear you cry!
Here we have outlined a few of the main advantages of having a blog on your website:
Google Hummingbird
Google’s Hummingbird algorithm rewards conversational search. Instead of looking at individual words, Hummingbird looks at the meaning of a sentence in its entirety.
When people search for the answer to a question in Google, such as “How do I change a light bulb?” they are looking for a descriptive article that answers their question. A few years ago, pre-Hummingbird, Google would have picked out individual words from that phrase but today, people expect the results to answer their specific question.
The easiest way to tick this box for Google is to have a blog on your website. Jot down questions that you find your clients and customers asking you and provide descriptive in-depth articles answering their questions on your website.
Creating Shareable Content
Blog posts are shareable content. Although it is great to share other people’s articles on social media, you are missing a trick if you don’t have your own high-quality content to share.
Don’t take your knowledge for granted, write about it, be proud of it and show the world!
It’s so easy to share this information in a Tweet or monthly newsletter, and this will bring quality traffic to your website - people who are interested. You never know, if your blog post is picked up on by a journalist or respected blogger, they may also share a link to the article themselves, therefore creating quality backlinks and driving even more traffic to your website!
Increase Traffic to your website
By adding blog articles to your website, you will be increasing the number of pages that can be indexed by Google. The more pages you publish, the more keywords you can get out there linking back to your website, and the more people that will discover you; Google will reward you for featuring content of this nature on your website.
Shows your business is active
If you find yourself on a website that features a regularly updated blog, and the last post was only a few days prior to your visit, it will be immediately apparent that your business is active. Your online presence is so important when you are competing against thousands of other companies in your field. Your blog is your opportunity to stand out, establish your brand and give your business a unique personality.
Increase Brand Loyalty
Nowadays, people can find advice and answers to their questions online with ease. By featuring industry news and articles on your website, you are showing visitors that you are an expert in your field by portraying yourself as an industry leader. Don’t miss out, jump on the bandwagon and offer people your expertise – they will like you, listen to you and come back for more.
Increase Conversion Rates
Remember that person who came across your “How to change a light bulb” article when he was fumbling around, lost in the dark? He now wants to buy some bulbs, and where do you think he’s going to look first?
Perhaps you have a blog facility on your website or a Latest News section -make the most of this. Don’t be shy! If you have the knowledge to share, then do it.
What next?
The facts are there. If you have a regularly updated blog, more people will find you, more people will trust you and this will lead to an increase in sales. People will be grateful and you will soon reap the benefits.
Don’t have time to write a blog, or don’t know where to start? Get in touch with our friendly content writers here and they will be more than happy to steer you in the right direction!
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