Food for Thought: 4 Reasons Why you should take notice of Pinterest!
Jul 28, 2017
If you haven’t considered using Pinterest for your business, you’re definitely missing an opportunity. With 175m users and counting, using Pinterest is an ideal way to get your product or service discovered by millions of people looking for things to plan and buy! It’s a great tool for driving awareness, increasing your traffic and boosting online sales.
If you’re still unsure, here are 4 reasons to reconsider!
Content has a longer shelf life!
Pins last forever, which means your content has a much longer shelf life. Pinterest actively puts your content in front of the right people, despite how long it’s been pinned to your profile for. This means that when you create high- quality, relevant Pins and optimise your website- you’ll see results (Pinterest Blog). Basically, Pinterest arranges their feed in the order of best first rather than newest, like its other social media counterparts, Twitter and Facebook.
Growing Audience
Pinterest can help you reach your desired audience. 67% of ‘Pinners’ are under the age of 40, which is a 27% increase from last year. 54% of women aged 34 to 55 are on the site, of which 35% of them have household incomes over $100,000. However, if you’re looking to target male individuals you may be surprised to learn that male users have grown 120% in 2016. The varied demographic on Pinterest is only getting larger, and with few businesses using it effectively it has huge potential to help grow your business along with website traffic.
Inspire
Pinterest differs from other social media platforms in the way that it is more about discovering things that inspire. Pinterest isn’t for selfies but for creating a visual representation of you or of your brand. It’s about inspiring your followers with content that is relatable to your brand; people go to Pinterest for new styles, DIY projects, recipes and new clothing and decorating ideas. So, use Pinterest to inspire, whether that is photos of your product in use or a curated set of visuals that build up a personality for your brand.
Marketing Success
“It’s hard to sell to people who don’t want to be sold to, but on Pinterest you don’t have this problem!” (Hootsuite).
Two- thirds of the content on Pinterest comes from businesses and according to Pinterest, pinners are eager to connect with brands, with 83% of people wanting to follow their favourite brands rather than a celebrity on Pinterest. The platform has a great deal of influence, with a massive 87% of users purchasing a product because of Pinterest. Pinterest also found that 93% of people use the site to plan future purchases.
As well as a direct purchasing influence, around 5% of all referral traffic to websites comes from Pinterest, which is second to Facebook who drives 25% of all referral traffic on the web. The more click-worthy content your business provides on Pinterest, the better chance of driving conversion rates leading to other desired actions on your website.
Inspired to set up a Pinterest account? Sign up here! And come and follow us. If you’re not sure what or how to use Pinterest, we created a Simple Guide to Pinterest on our blog; have a read for all the basics of setting up your own account.
Here at The Creation Lab, we offer content writing and SEO packages for companies that want professional assistance in ensuring their social media is kept consistent with creative captions and hashtags for optimisation. If that is something you would like to pursue, give us a call on 0800 644 7070.
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