How Does Social Media Boost Business
Feb 19, 2016
“I own a skip hire company, who would want to follow me on Facebook?!”
Even if you have your own personal Facebook and Twitter accounts, we understand that in can still be difficult to imagine how social media can benefit your website and get you more business.
From Facebook to Instagram, Google+ to Pinterest, there are a huge variety of platforms out there which, when used properly, will drive quality traffic to your website.
Here we have outlined the main benefits of using social media as part of your digital marketing strategy:
Reach New People
Perhaps the most obvious advantage of using social media is the flexibility it gives you to reach other businesses and individuals across the world. Twitter is a fantastic example of this and is a great place to get started. Hashtags are a brilliant tool for businesses to get more exposure online – take a look at our blog post on How #Hashtags Help Business for more ideas.
Improve Customer Service
Regardless of the nature of your business, there is a social media platform out there which will suit you and your clients. People love to use social media to connect with brands as it is interactive and can be used to encourage conversations with other businesses and potential customers. Why not show your current clients that you care by giving them the odd mention?
Build Your Brand
Social media gives your brand a personality and a voice. As well as having the option to comment on your posts, you can also post polls on Facebook and Twitter to engage with people. They might ask you questions, whether on your wall or by using a private message as, to many people, this is less daunting than emailing you as they feel like they’re interacting with a human being.
Show Your Personality
Even for more corporate organisations, such as solicitors, it is important to show that there are human beings behind the professional brand. Here at The Creation Lab we use the Social Media Rule of Thirds - a combination of brand building, sharing industry news and self-promotion. You don’t want your followers to feel bombarded with promotions and deals, instead you want your posts to nestle into their feed amongst their friends’ posts.
Why not take a look at our post on Social Media Tips for Business for some guidance?
Show Your Business Is Active
By regularly updating your social media accounts, people can see that your business is active. If you have Facebook and Twitter accounts, people will find them and they will notice when they were last updated. If you haven’t posted anything there for a while, can you blame people for wondering if the business is still active?
Increase web traffic
Use your social media accounts to share knowledge. If you have a blog on your website (which we’d advise you do!) this is the perfect opportunity for you to share the articles. People love free advice, but they need to find it! Lure them in with a snappy post to accompany a link to your blog and, before you know it, they will be snooping around the rest of your website!
Still don’t believe us?
Here at The Creation Lab, we write social media updates for a number of clients across a vast array of industries. From Skip hire companies to cycle tours organisers, we can guarantee that you will gain more business by using social media to promote your company or organisation.
Get in touch with us today and we will show you how. Try us, we like a challenge!
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