How to Make the Most of Facebook and Instagram’s Tools for Businesses
Jul 01, 2016
It’s well known that social media is integral to business success and connectivity. It’s a massive benefit that it is continually updated with new features that can assist you in promoting your business. Read on to learn how to make the most of these developments in social media.
Instagram’s new features benefit businesses who use the platform for promotional purposes:
Contact – you can integrate your business contact details straight into your profile – this includes phone numbers, emails and directions, which will make calls-to-action a lot easier.
Insight –Account insights allow you to see the impressions, reach and engagement your posts are receiving. Or you could use ad insights which will tell you the performance of your paid campaigns with brand analytics of each individual ad.
Ads – you can quickly turn well-performing posts into ads as a way of furthering its reach.
Note:
- You will need a Facebook page for your business with an address and contact details so you can create an Instagram business account.
- Your business needs commercial interest to access all the tools.
INSIGHTS
Facebook Insights is a great feature that enables you to see who your user audience is. Initially, you’ll get quite broad results, but you can narrow this down using the lifestyle demographics provided by Facebook. Doing so will help you uncover information about the average age, gender, location, purchase behaviour etc. of a group within your audience. This information can assist you in marketing new products and services.
Insights also allows you to search previous updates to see what was successful, so you could replicate that tone again in the future.
Why not have a go at using Facebook Insights? Tinker with the different functions it has to find out more about your audience, so you’re better equipped to communicate and promote in the future.
VIDEO
The interest in Facebook videos has skyrocketed; as of this year they’ve sparked 13 times the amount of chatter than the year before and users are making 3 times as many videos. There’s been a real change in the way Facebook users operate; veering away from traditional text posts in favour of video. There is even speculation that within the next 5 years your Facebook timeline will only contain video content. That’s a monumental change when you consider how we used to engage with the platform a few years ago.
It’s a good idea to think more about video sharing online as a way to capture your consumer’s interest. Maybe you could pin a business video to the top of your page to grab users interest whenever they visit.
Social media can always help businesses – even a simple Facebook video could spark a real buzz about your services. If you’ve got some ideas for a social media campaign, we can work with you to help make it a reality. If you’d like more information, get in touch with our friendly team!