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A Simple Guide to...Facebook

May 08, 2017

 

Facebook; where do we start? It’s one of the original social platforms. In 2004, it was founded by Mark Zuckerberg and has gone on to have 1.86 billion monthly active users as of December 2016. Its home to the ‘poke’ feature and has been the center of international news recently. There has even been a film produced, if you are interested in the story behind Zuckerberg and Facebook. The Social Network, hit cinemas in 2010, starring Jesse Eisenberg amongst others. This just confirms the success and magnitude of how big Facebook is.

Everyone has heard about Facebook, and very rarely you meet someone that doesn’t have a Facebook profile. For those people who have been converted and want to sign up, welcome! We’re here to help make it easy. Facebook is free to join and use freely; it’s a great way to keep in contact with those cousins in Australia (everyone has cousins living in Australia…), sending messages and photos is easy, and all you need is Internet and access to Facebook. So, sit back have a read and get to know Facebook!

We’ve created a simple guide below to starting out.

 

Setting up Facebook

If you are a business wanting a business page on Facebook, you will need a personal account to then add a separate page. They will be connected but photos, statuses and any other information uploaded to your personal page will not then show on the business page, they will be separate in that sense.

 

Setting up Facebook.png

 

Setting up a Business Page

YAY! So, you’re all set up on Facebook. Now you’re an official user, it’s time to set up a business page. Facebook is a great platform for a business; it offers your clients the chance to get real-time updates on what’s going on and a chance to leave reviews and ask you questions directly. 

 

Setting up a business page.png

 

Tips to Spruce up your Business Page

There are so many businesses alike that you need to stand out from your competitors. Take some time to set up your profile with as much content and detail that you can provide (don’t go telling all your secrets!) Before you start promoting your Facebook page, add some content; photos and videos are the best way to grab people’s attention. Your profile and header image is so important to the branding side of your business. Make sure you Facebook page is in keeping with the look of the business already. This confirms to people viewing the profile that it is the same business they are searching for. Read our post on ‘The Importance of Brand Building’ for some more information on creating a brand. 

 

Sprucing up Facebook business page.png

 

Tips to Promote your Facebook

You have your page and it’s looking good. Now, all you need is for people to see it. Promoting your Facebook page is a long term thing- you’re not going to be the top page searched for overnight! However, there are a few things you can do to start off. Linking all your existing social platforms is a good way to let people know you’re on Facebook and it’s a MUST that you link in your website.

 

tips to promote your facebook.png 

 

We’ve covered the basics so; we hope this has helped you get started. Facebook is a platform best learned by using it. So, have a play around- you really can’t make any mistakes. Just have fun with it! You’re always welcome drop us a direct message, @thecreationlab if you have any further questions, we’d be more than happy to help!



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