A Simple Guide to...Instagram
May 01, 2017
Instagram is the home of not-so- subtle- brand- endorsements, photo filters and the ‘Insta’ famous. It’s a social media platform that boasts over 50 million users and allows the user to upload and edit photos which will be displayed on a news feed.
It can be great for brands to create an account for their business to showcase more of the brands personality and the team behind the company. Fundamentally, this platform is a visual documentation of what’s going on! It’s a great platform to promote products and engage with your audience, especially if you are aiming for a younger audience.
We’ve created a simple guide below to starting out.
How to get noticed on Instagram
So, now you’re a member of the ‘gram! The boring bit is over and the fun starts! Building up a following is hard but you do feel a sense of satisfaction when the number starts to increase. The hard bit is establishing yourself with so much content being uploaded constantly, building up that initial following takes time and persistence. We’ve created a guide on how to set up your Instagram account to get noticed.
How to upload the perfect photo
Now that you’ve had the basic tips on how to get noticed, you need to know how to upload the perfect photo to compete with all the pros already out there. Fashion and travel brands are great to have a look at to see how they use Instagram to promote products, but also a lifestyle around the brand. Look at brands such as ‘Missguided’ and ‘Airbnb’ for inspiration. You want photos that people want to tag their friends in!
Apps you can use to edit outside of Instagram
If the editing tools in Instagram aren’t to your liking, then why not look at external photo editing apps? We’ve got a list of apps that we recommend!
We’ve covered the basics so; we hope this has helped you get started. Instagram is a platform best learned by using it. So, have a play around- you really can’t make any mistakes. Just have fun with it! You’re always welcome drop us a direct message, @thecreationlab if you have any further questions, we’d be more than happy to help!
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