Category List


Tag List

Guide to Twitter (1)
Office Hacks (1)
creative writer (2)
Tools (1)
Data Protection Bill 2017 (1)
Digital News (2)
Images (4)
when should I post on Pinterest (1)
dartford (1)
Social Media (58)
Amazon (2)
Logo design (1)
Apple Watch (2)
Digital (13)
questions (1)
Web Development (23)
hacking (1)
the creation lab team (1)
Uber in the Sky (1)
How to be creative (1)
clients (2)
Colour and Brand Relationship (1)
#Lifeatloreal case study (1)
blog tips (1)
Blogging (9)
mobile optimisation (6)
Logo (1)
#hashtag (1)
Kent Digital Awards (1)
branding (2)
social network (1)
ranking (1)
The Fold (1)
payment gateway (1)
location (1)
graduate web developer (1)
Website Design Inspiration (2)
Promotion on Instagram (1)
Website (12)
Websites (38)
2017 life (1)
ban from Instagram (1)
Extras (1)
digital conversation (1)
blogs (2)
animation (1)
meet the team (5)
sonos (1)
business tools (1)
The Apprentice (1)
How-to (1)
kent (6)
advice and support (1)
basecamp (1)
online shop (1)
gaming (1)
Pinterest Tips (1)
Gadgets (4)
How to beat writers block (1)
Newsletter (1)
trello (2)
web developer (2)
Social (2)
meta tag (1)
Mindset (1)
day in the life of (1)
AdWords (2)
day to day life (1)
Twitter (8)
EU Regulations (1)
Instagram (9)
content management system (1)
web deign (1)
Scheduling Social Media (1)
IGTV (1)
Digital Agency (6)
vero (1)
2017 Election (1)
Snapchat (3)
How to be productive (1)
content creation (1)
Who's Targeting me? (1)
blog topics (1)
Optimization (1)
content writer (2)
writing a blog (1)
help (5)
gif (1)
How to blog (1)
LinkedIn (2)
Facebook Header (1)
Viral (1)
more conversion (1)
design inspiration (1)
Advice (8)
Drones (1)
A guide to Instagram (1)
Facebook (6)
Social Media Help (2)
Google vs fake news (1)
KDA (1)
sharing (1)
photos we wouldn't have taken before camera phones (1)
Website Presenters (2)
UK prepares for brexit (1)
Lifestyle (1)
E-Commerce (2)
Innocent Smoothie Social Media (1)
text (1)
songs (1)
emily (1)
Social Media marketing (1)
Productivity (1)
Digital Marketing (49)
meta description (1)
Creative (10)
Money (1)
Colour (2)
https://www.bates-environmental.co.uk/ (1)
Content Marketing (22)
importance of a hashtag (1)
playlists (1)
Data Protection (1)
Online (4)
blogging tips (1)
digital design (1)
Agency (2)
Rankings (1)
Guide (4)
simple guide (1)
Updating an old website (1)
Digital Marketing Advice (1)
Web Design (21)
editing (1)
Tips (15)
CTA (1)
No internet (2)
WordPress (2)
Pinterest (6)
UK (2)
Writers Block (1)
speed (1)
Design (17)
digital marekting (1)
News (1)
day in the life (1)
Business (45)
Web (1)
How to keep motivated to blog (1)
Guide to Facebook (1)
web team (1)
Security (1)
Pay Per Click (1)
Instagram Shadowban (1)
ssl certificate, advice, help, business, website (1)
Case Studies (1)
Google Stamp (1)
Advertisement (1)
FAQ (1)
Content (4)
finalists (1)
Breakdown of Tweet (1)
today in digital (1)
Advice and Tips (2)
firefox (1)
seo keywords (1)
worldpay (1)
android (1)
Halloween (1)
ecommerce (1)
Business Page on Facebook (1)
Social Media News (1)
Digital Content (1)
wunderlist (1)
Further your business (1)
friday (1)
sonos music (1)
application (1)
Emails (1)
Drone (1)
Awwwards (1)
Recognisable logo (1)
loading (1)
website projects (1)
Hashtag (1)
Apprentice Thoughts (1)
How to optimize Pinterest (1)
Email Marketing (2)
iPhone (1)
buzzsumo (1)
LinkedIn for Business (1)
complete (1)
the team (1)
Crayon.co (2)
Load Time (1)
Pinterest for Business (1)
internet (1)
A Simple Guide to... (8)
Slow loading site (1)
Website Development (1)
Rubric (1)
Emoji (1)
b2b (1)
Ideas (2)
slack (1)
Technology (20)
Festive (1)
Seminar (1)
creative agency (5)
Apple Pay (1)
blog post (1)
What is the fold (1)
team (1)
Infographic (6)
Responsive Design (1)
The perfect tweet (1)
SEO (62)
Click-Worthy (1)
Visual format (1)
brand building (2)
cookies (1)
app (1)
Engagement (1)
copy (1)
Google Earth (1)
office antics (1)
Agency Life (1)
Google (24)
How to build a recognisable brand (1)
Website Design (7)
what is the new data protection bill? (1)
Call-to-action (2)
Social Media Tips (2)
Promote your business on Facebook (1)
Helpful Tips (1)
Google's Algorithm (2)
software (1)
Christmas (5)
2017 (1)
Facebook F8 (1)
Webdesign (2)
cms (1)
Inventions (1)
Selfie (1)
mobile (1)
Trends (2)
Office (4)
inspiration for office (1)
Apps (5)
Streaming (1)
tech (1)
photos (1)
Black Friday (1)
Facebook Post (1)
PPC (2)
diversity (1)
January (1)
Links (1)
tips and advice (2)
Perfect blog (1)
Website and Logo design (1)
Flipbook (1)
project coordinator (1)
Facebook and the election (1)
Video (15)
how to use Facebook (1)
Political Parties (1)
firefox quantum (1)
Brexit (1)
Business advice (2)
How to get personalisation right (1)
magento (1)
GDPR (1)
Conversion (3)
Valentine's Day (1)
Optimise (1)
Workplace (5)
Tool (1)
why do you need a blog (1)
Manners (1)
Live (2)
New data laws (1)
Hosting (2)
Apple (3)
Instagram Captions (1)
paypal (1)
Revolutionary (1)
blog (9)
blogger (1)
payment (1)
photoshop (1)
Voters (1)
the perfect instagram (1)
browser (1)
Risk (1)
Creativity (11)
Perfect post (1)
Personalisation (2)
Get to know the team (1)
top tips (2)
help and advice (1)
2016 (2)
How to (7)
Engagement on Instagram (1)
Marketing (11)
keywords (1)
opencart (1)
Language (1)
Digital Age (1)
Augmented Reality (2)
website build (1)
Smartphones (5)
Search (3)
Free Seminar (1)
how to prepare for a redesign (1)
Promotion (1)
ring central (1)
organised and motivated tips (1)
concrete 5 (1)
Brexit Data Protection Bill (1)
humpday news (1)
Virtual (1)
the creation lab (1)
Future (1)
media (1)
Video Production (10)
inspiration for emails to send (1)
content writing (1)
Stock Photos (1)
Tweets (1)
YouTube (4)
How to stay creative (1)
Food for Thought (3)
Why you should attend a seminar (1)
office accessory (1)
Olympics (1)
finished (1)
Oreo Social Media (1)
Photography (3)
Content Calendar (1)
inspiration (16)
Colour Wheel (1)
Email (1)

Tag Cloud

Black FridayGoogle StampspeedNewssoftwareApprentice ThoughtsOptimizationSmartphonesVirtualpayment gatewayssl certificate, advice, help, business, websiteJanuaryring centraldigital conversationAwwwardsphotos we wouldn't have taken before camera phonesHow to stay creativecreative agencyVotersBrexitbusiness toolsDesignfinalistsHow to be productiveday to day lifedartfordfridaybuzzsumoPromotion on InstagramphotoshopOreo Social MediaDigital NewsStock PhotosBrexit Data Protection BillAppsemilywhen should I post on PinterestSocialHostingquestionseditingPinterest Tipsblogging tipsTweetssharingValentine's Dayhelpconcrete 5LinkedIn for BusinessPay Per ClickPromotionInstagram CaptionsE-CommerceEmojiFurther your businessLinkedInday in the lifeToolhow to prepare for a redesignIGTVhackingRevolutionarySlow loading siteGoogle's Algorithmdesign inspirationBusinessColour and Brand RelationshipEngagement on InstagramRiskcookiesonline shophow to use FacebookBloggingban from InstagramToolstop tipsHow toA Simple Guide to...the teamAgencyVideocopybrand buildingweb developerPersonalisationDigital AgencyFacebook PostCTAAdvertisementSocial Media marketingblogsDigitalcms#Lifeatloreal case studyProductivityFree SeminarWebsite and Logo designorganised and motivated tipsWeb DesignCreativeOffice HacksViralWebsite Presentersblog tips2017SelfieExtrasPromote your business on FacebookWebsiteGDPRChristmasGadgetsGuideseo keywordsthe creation labrankingMarketingcontent management systemmore conversionContent Marketingbrandingdigital designtrelloCrayon.coFacebook and the electionOnlineClick-WorthyclientsTwitterphotoslocationpaypalPPCWebPerfect postOlympicsadvice and supportfinishedmeta descriptionslackPinterestvero2017 Electionthe perfect instagramEngagementNo internetHow to build a recognisable brandVisual formatsongsGet to know the teamBusiness Page on FacebookTechnologyInstagrammeta tagPolitical Partiesdigital marektingDigital ContentMindsetmobile optimisationLiveFestivediversityblogConversionloadingFood for ThoughtWebdesigntechAgency LifeWhy you should attend a seminarwunderlistEU Regulationsb2bSocial Media NewsWriters BlockSnapchatHow to get personalisation rightHashtagbasecampOptimisebrowserAmazonMoneySeminarhelp and adviceEmailsHelpful TipsWebsite DevelopmentWho's Targeting me?Digital Marketing AdvicemediaData Protection Bill 2017WordPressGuide to Facebookblog topicsSocial MediaAdvice and TipscompleteData ProtectionOfficeLogoThe FoldWorkplaceGoogle EarthApple PayRecognisable logoopencartgifKent Digital AwardsApplethe creation lab teamtoday in digital2016Instagram ShadowbanAdWordsUKDigital MarketingCase StudiesWebsite Design InspirationHow to beat writers blockTrendsproject coordinatorLoad TimeScheduling Social MediaUpdating an old websiteBusiness adviceIdeasStreamingWebsitescontent writerTipscreative writerhumpday newsoffice accessorywhy do you need a blogHow to be creativePhotographyRankingsappEmail Marketingplaylistswriting a blogContent CalendartextAdvicebloggerGoogle vs fake newsRubricCall-to-actionpaymentoffice anticsWhat is the foldGooglemeet the teamsimple guideEmailApple WatchworldpaySEODronestips and advicesonossocial networkInnocent Smoothie Social MediaInventionsandroidUber in the Skyfirefoxwebsite projectsSocial Media Tipsday in the life ofLanguageHow-toHow to blogFacebook F8applicationweb teamGuide to Twitterblog postSecurityecommerceUK prepares for brexitgamingHalloweenHow to optimize PinterestSearchNewsletterPinterest for Businessinspiration for officemobilehttps://www.bates-environmental.co.uk/firefox quantumNew data lawsCreativityLogo designimportance of a hashtagwebsite build#hashtagBreakdown of TweetDroneColour WheelkeywordsSocial Media HelpFacebookinspiration for emails to sendcontent creationResponsive Designkentteamsonos musicMannersContentWeb Developmentcontent writingVideo ProductionAugmented RealityDigital AgeHow to keep motivated to blogThe perfect tweet2017 lifegraduate web developerinternetinspirationFAQweb deignmagentoImageswhat is the new data protection bill?KDAiPhoneColourA guide to InstagramYouTubeThe ApprenticeInfographicLinksFlipbookFacebook HeaderanimationFutureLifestylePerfect blogWebsite Design


What is IGTV?

Jun 29, 2018

If you’re an Instagram user, which we think you probably are, as the app amasses over 800 million users, you may have noticed the brand-new button for IGTV.

IGTV.jpgIGTV is a new app within Instagram that features full-screen, hour-long videos that have been created by brands, celebrities and the users you follow. Whilst the app runs within Instagram via the small TV icon in the top right, you can also download the IGTV app separately if you prefer.

Instagram’s founders and creators made the IGTV app to be viewed in the same way we use our phones. Unlike YouTube, videos in IGTV are vertical and unlike videos that can be uploaded to Instagram profile pages, each video on IGTV can be up to an hour in length.

IGTV is designed to act like a real TV; the app starts playing videos as soon as it is opened, meaning you don’t need to search for the content you want to watch before it is played to you. To keep things social, users can still like, comment and send videos to their friends via direct messages. Also similar to real televisions, IGTV has different channels based on creators. When a user follows someone on Instagram, their channel will be on their profile ready for you to view.

insta.jpg

You don’t need to have a huge Instagram following to be an IGTV creator; anyone has the ability to upload their own IGTV in order to start their own channel.

But will IGTV overtake video-sharing website YouTube? Whilst it’s unlikely IGTV will take over YouTube on desktop, it could have what it takes to dethrone YouTube’s app position. Why wouldn’t a user just watch videos from the people they follow via the Instagram app without the need to swap to YouTube? IGTV’s aim is to be at the forefront for video sharing on mobile and believes its users would prefer watching a video without making their phones landscape.

youtube.jpg

YouTube has over 1 billion users each month, so IGTV has a lot of work to do if it wants to accumulate that sort of interest. However, with it being such a popular app already, it’s definitely possible, and with Instagram having already introduced the extremely successful livestreams and stories, YouTube should be shaking in its boots!

IGTV can be used in your business for a number of reasons including product demonstrations, training videos and advertising to name a few. If you need help setting up an Instagram for your company, we can help.

At The Creation Lab, we can offer customer designed social media accounts to fit with your companies branding. We’ll work with you to schedule updates that attract and engage your target audience, helping to build up a following of existing and potential clients.

For more information, you can contact us today by visiting our contact page or by giving us a call on 0800 644 7070.



Category: Social Media

Add Pingback

Please add a comment

You must be logged in to leave a reply. Login »