Category List


Tag List

Guide to Twitter (1)
How to optimize Pinterest (1)
opencart (1)
Trends (2)
Email Marketing (2)
dartford (1)
Office (4)
humpday news (1)
Digital Marketing Advice (1)
Website and Logo design (1)
Website Design Inspiration (2)
hacking (1)
Office Hacks (1)
Photography (3)
Security (1)
magento (1)
Christmas (6)
Infographic (6)
inspiration (16)
iPhone (1)
application (1)
Colour Wheel (1)
Apple (3)
Content (4)
Olympics (1)
Promotion on Instagram (1)
Case Studies (1)
Guide (4)
the creation lab (1)
Streaming (1)
Guide to Facebook (1)
AdWords (2)
Apple Pay (1)
Business advice (2)
more conversion (1)
2017 life (1)
content writer (2)
blog post (1)
Rankings (1)
Blogging (9)
Technology (20)
website projects (1)
Drone (1)
blogging tips (1)
Social Media marketing (1)
Inventions (1)
Web (1)
Social Media (58)
Creativity (11)
tech (1)
Slow loading site (1)
Tools (1)
PPC (2)
the perfect instagram (1)
mobile optimisation (6)
Apprentice Thoughts (1)
Who's Targeting me? (1)
Decades (1)
social network (1)
today in digital (1)
How to be productive (1)
internet (1)
Innocent Smoothie Social Media (1)
business tools (1)
Social Media Tips (2)
ecommerce (1)
Emails (1)
Perfect post (1)
New data laws (1)
Oreo Social Media (1)
YouTube (4)
Emoji (1)
UK prepares for brexit (1)
Helpful Tips (1)
Email (1)
IGTV (1)
graduate web developer (1)
inspiration for emails to send (1)
Kent Digital Awards (1)
Virtual (1)
web team (1)
LinkedIn (2)
Holidays (1)
News (1)
office accessory (1)
brand building (2)
gaming (1)
Data Protection (1)
Engagement (1)
#Lifeatloreal case study (1)
Conversion (3)
advice and support (1)
#hashtag (1)
Writers Block (1)
Twitter (8)
Instagram Shadowban (1)
photos (1)
meta description (1)
how to prepare for a redesign (1)
Tweets (1)
Marketing (13)
speed (1)
Recognisable logo (1)
Webdesign (2)
blog (9)
Website Design (7)
trello (2)
digital design (1)
Google Earth (1)
ban from Instagram (1)
Rubric (1)
https://www.bates-environmental.co.uk/ (1)
ring central (1)
tips and advice (2)
Website Presenters (2)
Further your business (1)
seo keywords (1)
Logo design (1)
complete (1)
help (5)
Logo (1)
Apple Watch (2)
Data Protection Bill 2017 (1)
Facebook Post (1)
Google's Algorithm (2)
Risk (1)
No internet (2)
Seasonal (1)
Web Design (21)
How to build a recognisable brand (1)
Video Production (10)
Valentine's Day (1)
Manners (1)
content writing (1)
A guide to Instagram (1)
meet the team (5)
Colour and Brand Relationship (1)
office antics (1)
Smartphones (5)
sharing (1)
Live (2)
Google (24)
Pinterest (6)
ranking (1)
Political Parties (1)
Social (2)
Free Seminar (1)
Pinterest for Business (1)
Digital (13)
Advice (8)
online shop (1)
SEO (63)
Web Development (23)
Facebook F8 (1)
Advertisement (2)
Pinterest Tips (1)
cms (1)
Links (1)
Breakdown of Tweet (1)
simple guide (1)
buzzsumo (1)
kent (6)
day to day life (1)
Cards (1)
animation (1)
importance of a hashtag (1)
basecamp (1)
Crayon.co (2)
Personalisation (2)
blog tips (1)
2017 (1)
app (1)
Stock Photos (1)
EU Regulations (1)
content creation (1)
Digital News (2)
Promotion (2)
KDA (1)
Perfect blog (1)
Creative (10)
A Simple Guide to... (8)
Scheduling Social Media (1)
digital marekting (1)
Instagram (9)
Call-to-action (2)
FAQ (1)
Black Friday (1)
photos we wouldn't have taken before camera phones (1)
Amazon (2)
the team (1)
CTA (1)
Search (3)
Flipbook (1)
questions (1)
2017 Election (1)
Business (47)
2016 (2)
songs (1)
Content Calendar (1)
web deign (1)
How to be creative (1)
Video (15)
Digital Age (1)
Drones (1)
Social Media Help (2)
keywords (2)
Brexit Data Protection Bill (1)
payment gateway (1)
Uber in the Sky (1)
Ideas (2)
firefox quantum (1)
Why you should attend a seminar (1)
vero (1)
What is the fold (1)
digital conversation (1)
design inspiration (1)
How to stay creative (1)
friday (1)
organised and motivated tips (1)
diversity (1)
photoshop (1)
day in the life of (1)
Extras (1)
editing (1)
Engagement on Instagram (1)
sonos (1)
E-Commerce (2)
meta tag (1)
Get to know the team (1)
the creation lab team (1)
day in the life (1)
Facebook (6)
help and advice (1)
concrete 5 (1)
blog topics (1)
Content Marketing (22)
Selfie (1)
Click-Worthy (1)
Digital Content (1)
How-to (1)
Promote your business on Facebook (1)
Websites (38)
Snapchat (3)
Hashtag (1)
why do you need a blog (1)
LinkedIn for Business (1)
Apps (5)
sonos music (1)
Social Media News (1)
Images (4)
text (1)
android (1)
creative agency (5)
Pay Per Click (1)
Colour (2)
Facebook and the election (1)
Workplace (5)
Festive (1)
The perfect tweet (1)
playlists (1)
project coordinator (1)
Brexit (1)
firefox (1)
media (1)
when should I post on Pinterest (1)
Google vs fake news (1)
blogs (2)
creative writer (2)
worldpay (1)
How to keep motivated to blog (1)
UK (2)
payment (1)
The Fold (1)
Agency (2)
Optimization (1)
Digital Marketing (49)
Seminar (1)
Voters (1)
Gadgets (4)
branding (2)
Design (17)
Website (12)
sensory (1)
web developer (2)
team (1)
browser (1)
Money (1)
Halloween (1)
inspiration for office (1)
ssl certificate, advice, help, business, website (1)
Google Stamp (1)
Online (4)
what is the new data protection bill? (1)
GDPR (1)
finalists (1)
Lifestyle (1)
copy (1)
Business Page on Facebook (1)
loading (1)
Updating an old website (1)
Tool (1)
Future (1)
blogger (1)
clients (2)
Optimise (1)
January (1)
cookies (1)
paypal (1)
slack (1)
Digital Agency (6)
Language (1)
mobile (1)
Instagram Captions (1)
writing a blog (1)
Website Development (1)
Visual format (1)
location (1)
software (1)
How to get personalisation right (1)
wunderlist (1)
Facebook Header (1)
Awwwards (1)
Responsive Design (1)
How to (7)
Productivity (1)
Viral (1)
How to beat writers block (1)
Load Time (1)
Tips (15)
How to blog (1)
top tips (2)
Augmented Reality (2)
how to use Facebook (1)
finished (1)
content management system (1)
WordPress (2)
The Apprentice (1)
emily (1)
Agency Life (1)
Advice and Tips (2)
Revolutionary (1)
Newsletter (1)
Mindset (1)
website build (1)
Hosting (2)
b2b (1)
Food for Thought (3)
gif (1)

Tag Cloud

KDAEU Regulationscontent writingthe creation lab teamAgencyLinkedIn for BusinessphotosloadingHow towhy do you need a blogWordPressHow-toVirtualdigital conversationStreamingApple PayA guide to InstagramHow to beat writers blockinspiration for officehow to prepare for a redesignLinksA Simple Guide to...Colour WheeleditingBreakdown of Tweetwhat is the new data protection bill?website buildRiskring centralPinterestApple WatchTipsPhotographyweb teamLanguageDigital Marketing Advicecontent writer2016WebsitesLifestyleWebsiteHow to be productiveAdviceGadgetshttps://www.bates-environmental.co.uk/basecampworldpaykeywordsGoogle EarthGet to know the teamhackingFacebook F8ecommerceTechnologyGuide to FacebookWeb DevelopmentVotersappGoogle vs fake newsOlympicsProductivitymagentoInstagram Captionsadvice and supportTrendsslackColour and Brand RelationshipbuzzsumoData ProtectionBrexitinspirationFacebookThe Foldoffice accessoryHow to keep motivated to blogwriting a blogblog topicsHow to be creativessl certificate, advice, help, business, websiteFacebook HeaderDesignSlow loading siteweb deignFree SeminarMoneyWebsite DevelopmentsongsSocial Media TipssharingWorkplaceblogstop tipsSelfieToolsFestiveNewslettertechAmazonSeminarCrayon.coDigital Ageban from InstagramOfficePromotionFacebook and the electionPinterest for Businesssonos music2017DroneWebdesignFAQveroHelpful TipsLogo designpayment gatewaywebsite projectsrankingWebsite and Logo designpaymentPersonalisationWriters BlockBrexit Data Protection Billdesign inspirationFacebook PostBusiness Page on FacebookopencartdartfordHolidaysChristmasteamPerfect posttextandroidUber in the SkyGuidegamingdiversityFurther your businessSocial Media marketingAdWordsfridaythe perfect instagramOnlinewunderlistUKSmartphonesHow to stay creativeWho's Targeting me?online shop2017 lifePromotion on Instagramcreative agencytips and adviceInfographiciPhoneFood for ThoughtInstagram ShadowbanExtrasRankingsOptimiseblogging tipsWebsite Design InspirationPolitical PartiesVisual formatColourclientsKent Digital AwardsRevolutionaryThe ApprenticeLiveblogJanuarythe creation labDigitalHashtag#hashtagbrand buildingplaylistsgraduate web developerBusiness advicePPCconcrete 5Engagementinternetsocial networkCase Studiespaypaloffice anticsAppleMarketingLinkedInblog postMannerscmsbusiness toolsphotoshopWeb DesignValentine's Dayday to day lifebrowserWhat is the foldContent MarketingVideo ProductionDigital MarketingcompletePay Per ClickSEOemilyLogoDigital AgencyInstagramSocial Media HelpOptimizationcreative writermeta tagDigital Newsfinishedhow to use FacebookbrandingBlack FridayBloggingfirefox quantumapplicationSearchhelp and adviceImagesContent CalendarAdvice and Tipsthe teamData Protection Bill 2017WebMindsetCall-to-actionweb developerRecognisable logoPromote your business on FacebookRubricwhen should I post on Pinterestseo keywordsSnapchatphotos we wouldn't have taken before camera phonesblog tipsGDPRsimple guideUK prepares for brexitTweetsResponsive Designcontent management systemfinalistsSeasonalApprentice ThoughtsEmailscookiesspeedgifdigital marektingsonosmore conversionHow to blogGoogle StampWebsite PresentersConversionHalloweenorganised and motivated tipsAdvertisementCTAPerfect blogb2bDronesVideoIdeasInnocent Smoothie Social MediaFutureCreativityToolAwwwardsEmail MarketingWebsite DesignAugmented Realitysoftwaremobile optimisationUpdating an old websiteNewsHostingClick-WorthyFlipbookimportance of a hashtagGoogleNo internethumpday newstrelloday in the life ofanimationbloggerAgency LifeGoogle's AlgorithmCardsStock PhotosDigital ContentNew data lawsproject coordinatorE-CommerceHow to optimize Pinterestmeta descriptionHow to get personalisation rightcopyThe perfect tweetEmojiViralGuide to TwitterLoad TimeWhy you should attend a seminarOreo Social MediaCreativeIGTV#Lifeatloreal case studyOffice HacksSocial Media NewsDecades2017 ElectionScheduling Social Mediadigital designmobileday in the lifeEmailBusinesslocationContentTwittertoday in digitalAppsEngagement on InstagramsensorySocial MediaSecurityhelpPinterest Tipskentinspiration for emails to sendSocialfirefoxHow to build a recognisable brandmeet the teamquestionscontent creationmediaYouTubeInventions


What is IGTV?

Jun 29, 2018

If you’re an Instagram user, which we think you probably are, as the app amasses over 800 million users, you may have noticed the brand-new button for IGTV.

IGTV.jpgIGTV is a new app within Instagram that features full-screen, hour-long videos that have been created by brands, celebrities and the users you follow. Whilst the app runs within Instagram via the small TV icon in the top right, you can also download the IGTV app separately if you prefer.

Instagram’s founders and creators made the IGTV app to be viewed in the same way we use our phones. Unlike YouTube, videos in IGTV are vertical and unlike videos that can be uploaded to Instagram profile pages, each video on IGTV can be up to an hour in length.

IGTV is designed to act like a real TV; the app starts playing videos as soon as it is opened, meaning you don’t need to search for the content you want to watch before it is played to you. To keep things social, users can still like, comment and send videos to their friends via direct messages. Also similar to real televisions, IGTV has different channels based on creators. When a user follows someone on Instagram, their channel will be on their profile ready for you to view.

insta.jpg

You don’t need to have a huge Instagram following to be an IGTV creator; anyone has the ability to upload their own IGTV in order to start their own channel.

But will IGTV overtake video-sharing website YouTube? Whilst it’s unlikely IGTV will take over YouTube on desktop, it could have what it takes to dethrone YouTube’s app position. Why wouldn’t a user just watch videos from the people they follow via the Instagram app without the need to swap to YouTube? IGTV’s aim is to be at the forefront for video sharing on mobile and believes its users would prefer watching a video without making their phones landscape.

youtube.jpg

YouTube has over 1 billion users each month, so IGTV has a lot of work to do if it wants to accumulate that sort of interest. However, with it being such a popular app already, it’s definitely possible, and with Instagram having already introduced the extremely successful livestreams and stories, YouTube should be shaking in its boots!

IGTV can be used in your business for a number of reasons including product demonstrations, training videos and advertising to name a few. If you need help setting up an Instagram for your company, we can help.

At The Creation Lab, we can offer customer designed social media accounts to fit with your companies branding. We’ll work with you to schedule updates that attract and engage your target audience, helping to build up a following of existing and potential clients.

For more information, you can contact us today by visiting our contact page or by giving us a call on 0800 644 7070.



Category: Social Media

Add Pingback

Please add a comment

You must be logged in to leave a reply. Login »