Category List


Tag List

inspiration for emails to send (1)
Streaming (1)
2017 life (1)
Creativity (11)
digital marekting (1)
What is the fold (1)
Black Friday (1)
meta tag (1)
SEO (67)
blog tips (1)
FAQ (1)
Google Stamp (1)
importance of a hashtag (1)
Recognisable logo (1)
Email (2)
2017 (1)
Office Hacks (1)
GDPR (1)
UK prepares for brexit (1)
Tool (1)
Holidays (1)
slack (1)
clients (2)
Optimise (1)
Call-to-action (2)
2017 Election (1)
Digital (13)
The perfect tweet (1)
project coordinator (1)
worldpay (1)
Web Design (21)
Advertising (1)
Future (1)
Email Marketing (3)
organised and motivated tips (1)
top tips (2)
Marketing (18)
humpday news (1)
animation (2)
Digital Marketing Advice (1)
AdWords (2)
gif (2)
Hosting (2)
Video (15)
Logo (1)
day to day life (1)
Valentine's Day (1)
Instagram Captions (2)
hacking (1)
Slow loading site (1)
basecamp (1)
Digital Marketing (52)
CTA (1)
blog (10)
Viral (1)
help and advice (1)
Online (4)
meet the team (5)
Technology (20)
Promote your business on Facebook (1)
Crayon.co (2)
branding (2)
Social Media marketing (2)
Hashtags (3)
Helpful Tips (1)
Apprentice Thoughts (1)
the creation lab team (1)
Pinterest Tips (1)
Advertisement (2)
Scheduling Social Media (1)
blog topics (1)
Newsletter (1)
kent (6)
Engagement (1)
smart speaker (1)
new technology (1)
Data Protection Bill 2017 (1)
EU Regulations (1)
Snapchat (3)
Load Time (1)
Engagement on Instagram (1)
instagram bio (1)
Voters (1)
Analytics (1)
friday (1)
sonos music (1)
Quick Response (1)
Ideas (2)
team (1)
IGTV (1)
Website (13)
Responsive Design (1)
Digital Age (1)
Twitter (12)
ranking (1)
Perfect post (1)
web deign (1)
Awwwards (1)
editing (1)
today in digital (1)
Hashtag (1)
tips and advice (2)
Seasonal (1)
Augmented Reality (2)
Case Studies (1)
Trends (2)
opencart (1)
visual content (1)
Colour and Brand Relationship (1)
A Simple Guide to... (8)
Personalisation (2)
why do you need a blog (1)
digital conversation (1)
New data laws (1)
mobile (1)
Get to know the team (1)
Perfect blog (1)
Optimization (1)
How to be creative (1)
The Apprentice (1)
Facebook and the election (1)
Stock Photos (1)
Facebook Header (1)
the perfect instagram (1)
day in the life (1)
Risk (1)
ring central (1)
media (1)
Image Dimensions (1)
website projects (1)
Who's Targeting me? (1)
Search Engine Optimisation (1)
Google Analytics (1)
simple guide (1)
Tools (1)
app (2)
Writers Block (1)
magento (1)
Social Media News (1)
what is the new data protection bill? (1)
How to stay creative (1)
Google's Algorithm (2)
playlists (1)
questions (1)
graduate web developer (1)
Lifestyle (1)
Design (18)
photos we wouldn't have taken before camera phones (1)
How to build a recognisable brand (1)
UK (2)
diversity (1)
sharing (1)
Oreo Social Media (1)
Apps (5)
Further your business (1)
Advice (9)
January (1)
Content Marketing (22)
Business advice (2)
Instagram (14)
concrete 5 (1)
Apple Watch (2)
Guide (4)
Drone (1)
Olympics (1)
Digital News (2)
Instagram Shadowban (1)
Facebook Post (1)
Blogging (9)
web developer (2)
tech (1)
Photography (3)
Pinterest for Business (1)
Google Earth (1)
Business (47)
Why you should attend a seminar (1)
finalists (1)
Flipbook (1)
Data Protection (2)
The Fold (1)
Free Seminar (1)
android (1)
Virtual (1)
Gadgets (4)
Uber in the Sky (1)
blogs (2)
Drones (1)
Click-Worthy (1)
Innocent Smoothie Social Media (1)
Web (1)
Logo design (1)
cms (1)
writing a blog (1)
complete (1)
How to (7)
Money (1)
No internet (2)
content writer (2)
Live (2)
copy (1)
the creation lab (1)
SEO VS PPC (1)
internet (1)
Advice and Tips (2)
finished (1)
seo keywords (1)
firefox (1)
Security (2)
speed (1)
how to use Facebook (1)
the team (1)
application (1)
Selfie (1)
Productivity (1)
Social (2)
content writing (1)
blogger (1)
text (1)
gaming (1)
Revolutionary (1)
KDA (1)
Creative (11)
Conversion (3)
b2b (1)
WordPress (2)
How to optimize Pinterest (1)
Language (1)
How to keep motivated to blog (1)
office antics (1)
keywords (2)
blogging tips (1)
PPC (3)
Office (4)
Brexit (1)
Rubric (1)
Festive (1)
Important (1)
wunderlist (1)
buzzsumo (1)
optimisation (1)
Websites (38)
Marketing Plan (1)
Website and Logo design (1)
inspiration (16)
Website Development (1)
visual (1)
Social Media Tips (2)
digital design (1)
Cards (1)
Website Design Inspiration (2)
Smartphones (5)
firefox quantum (1)
meta description (1)
News (1)
Agency Life (1)
Promotion on Instagram (1)
cookies (1)
LinkedIn (5)
Web Development (23)
inspiration for office (1)
website build (1)
SSL Certificate (1)
LinkedIn for Business (1)
Business Page on Facebook (1)
Digital Agency (6)
Shadowban (1)
How-to (1)
payment gateway (1)
Google vs fake news (1)
sensory (1)
Inventions (1)
Encryption (1)
Christmas (6)
In-app Checkout (1)
content management system (1)
creative writer (2)
Pinterest (9)
Images (5)
Halloween (1)
sonos (1)
ecommerce (1)
Manners (1)
Website Presenters (2)
software (1)
Visual format (1)
Infographic (6)
Digital Content (1)
office accessory (1)
Facebook (11)
Content (4)
help (5)
Promotion (2)
photoshop (1)
dartford (1)
A guide to Instagram (1)
how to prepare for a redesign (1)
Marketing Strategy (2)
Workplace (5)
ssl certificate, advice, help, business, website (1)
Content Calendar (1)
Apple Pay (1)
Facebook F8 (1)
Agency (2)
business tools (1)
content creation (1)
QR Code (1)
Search (3)
creative agency (5)
#Lifeatloreal case study (1)
design inspiration (1)
day in the life of (1)
brainstorming (1)
brand building (2)
E-Commerce (2)
mobile optimisation (6)
Social Media (65)
Tips (17)
vero (1)
browser (1)
Kent Digital Awards (1)
Brexit Data Protection Bill (1)
How to beat writers block (1)
loading (1)
Video Production (10)
YouTube (4)
emily (1)
when should I post on Pinterest (1)
payment (1)
Links (1)
advice and support (1)
online shop (1)
Decades (1)
location (1)
#hashtag (1)
How to blog (1)
web team (1)
Breakdown of Tweet (1)
Tweets (1)
Mindset (1)
iPhone (1)
voice search (1)
ban from Instagram (1)
paypal (1)
2016 (2)
Apple (3)
Colour Wheel (1)
Guide to Twitter (1)
Political Parties (1)
Pay Per Click (2)
Emails (1)
Food for Thought (3)
Rankings (1)
social network (1)
Updating an old website (1)
trello (2)
Extras (1)
Amazon (2)
How to be productive (1)
posting (1)
photos (1)
https://www.bates-environmental.co.uk/ (1)
Seminar (1)
Social Media Help (2)
Webdesign (2)
songs (1)
Emoji (1)
Colour (2)
How to get personalisation right (1)
Guide to Facebook (1)
Google (24)
more conversion (1)
Website Design (7)
blog post (1)

Tag Cloud

payment gatewayinternetFacebook and the electionfinishedStreamingCreativeImagesday in the life ofEmail MarketingVirtualmagentoCardsPinterest Tipsdigital marektingmobile optimisationEmailsSEOcontent creationResponsive Designwhen should I post on PinterestToolsFacebookFlipbookBusinessInnocent Smoothie Social MedialocationbasecampGuidewebsite buildPersonalisationMarketing PlanGadgetsrankingGoogle Analytics#Lifeatloreal case studyHashtagweb deignWeb DevelopmentPerfect postCreativityCTAblog postTipsDecadesveroJanuaryphotos we wouldn't have taken before camera phonesAwwwardsFood for ThoughtpaymentWebsite PresentersColour and Brand Relationshipthe creation labAppssongsHashtagsplaylistscontent writerfridayadvice and supportCall-to-actionBusiness advicethe creation lab teamhackingbloggerRubricSocial Media TipsDigital MarketingMarketingOreo Social Mediainspirationgraduate web developerDigital AgencyBreakdown of TweetYouTubeAdvice and TipsEU RegulationsworldpayChristmasclientsIGTVdartfordLinkedIn for BusinesstexteditingFree SeminarHow to build a recognisable brandssl certificate, advice, help, business, websiteDigitaldiversityNewsAugmented Realityoffice accessoryUber in the SkyVideo ProductionPhotographyPay Per Clickhelpwhat is the new data protection bill?creative writerWordPressday to day lifeslackbrandingMarketing StrategyHow to blogSeasonalImportantsonos musicSocial Media marketingInfographicContentinstagram bioVisual formatHow to stay creativespeed2016Facebook F8PinterestVotersGoogle's AlgorithmDigital Marketing Adviceinspiration for officephotosFurther your businessapplicationcopywriting a blogmeta tagContent CalendarDesignTweetsApprentice ThoughtsandroidWho's Targeting me?Apple PayIdeas2017 ElectionQuick ResponseInstagram CaptionsSlow loading siteColourpaypalShadowbanSEO VS PPCHow to keep motivated to blogRiskmeta descriptionLinkedIntrellokentDronesbrowserBusiness Page on Facebookhow to prepare for a redesignbusiness toolsOfficeToolViralAnalyticsSearchvisualWebsite DevelopmentIn-app CheckoutAdWordsdigital designThe ApprenticeBrexitnew technologyvisual contentblog topicsPerfect blogKDAMannersSocial MediaConversionthe teamOffice HacksfirefoxThe perfect tweetthe perfect instagramNewsletterimportance of a hashtagOptimiseFacebook PostOlympicsWeb DesignHow to get personalisation rightDigital AgeHow to optimize PinterestcmsCase StudiesHostingE-Commerceseo keywordsLogoFestiveWebGoogleAdvertisementpostingLifestyleblogging tipsb2bGuide to TwittergifFAQGoogle vs fake newsMindsetPromotion on InstagramDroneTwitterData ProtectionInventionsHalloweenGDPRoptimisationWorkplaceRevolutionaryteamHow-toPinterest for Businessweb developerUK prepares for brexitemilytechring centralHow to beat writers blockLanguageVideoAppleSeminarFacebook HeaderEmojiSocialkeywordsWebsite and Logo designbuzzsumoAgencycontent writingInstagram Shadowbanwhy do you need a blogWebdesignPromote your business on FacebookTrendsQR CodeSSL CertificatemobilegamingPPCtop tipsMoneyTechnologyStock Photoscreative agencySmartphones#hashtagImage DimensionsAdvertisingsocial networkhttps://www.bates-environmental.co.uk/No internetBlogginghumpday newsCrayon.coScheduling Social Mediaorganised and motivated tipsKent Digital AwardsWebsitesPolitical Partiesblog tipscontent management systemloadinghow to use FacebookAgency Lifedigital conversationwunderlistFuturetips and advicesharingOnlinefinalistsLogo designHow to be creativesmart speakerGuide to FacebookWebsiteLoad Timeblogdesign inspirationphotoshopmeet the teamsoftwarebrand buildingThe FoldColour WheelbrainstormingSocial Media NewsLinksSecurityweb teamDigital ContentRecognisable logoAdviceData Protection Bill 2017Updating an old websiteDigital Newswebsite projectsonline shopHelpful TipsRankingsEmailEngagementproject coordinatorExtrasBlack Fridayoffice anticsApple WatchGoogle StampClick-WorthyWhy you should attend a seminar2017 lifetoday in digitalUKPromotioncookiesGet to know the teamSelfieHolidaysmediaopencarthelp and adviceWebsite DesignValentine's DaysonosWriters BlockA guide to Instagraminspiration for emails to sendsimple guideAmazoniPhoneecommerceconcrete 5What is the foldfirefox quantumOptimization2017How to be productiveLiveanimationSocial Media HelpNew data lawsappEncryptionvoice searchquestionsblogsBrexit Data Protection BillProductivityA Simple Guide to...sensoryWebsite Design InspirationSearch Engine Optimisationmore conversionday in the lifecompleteHow toban from InstagramEngagement on InstagramSnapchatGoogle EarthInstagramContent Marketing


What is IGTV?

Jun 29, 2018

If you’re an Instagram user, which we think you probably are, as the app amasses over 800 million users, you may have noticed the brand-new button for IGTV.

IGTV.jpgIGTV is a new app within Instagram that features full-screen, hour-long videos that have been created by brands, celebrities and the users you follow. Whilst the app runs within Instagram via the small TV icon in the top right, you can also download the IGTV app separately if you prefer.

Instagram’s founders and creators made the IGTV app to be viewed in the same way we use our phones. Unlike YouTube, videos in IGTV are vertical and unlike videos that can be uploaded to Instagram profile pages, each video on IGTV can be up to an hour in length.

IGTV is designed to act like a real TV; the app starts playing videos as soon as it is opened, meaning you don’t need to search for the content you want to watch before it is played to you. To keep things social, users can still like, comment and send videos to their friends via direct messages. Also similar to real televisions, IGTV has different channels based on creators. When a user follows someone on Instagram, their channel will be on their profile ready for you to view.

insta.jpg

You don’t need to have a huge Instagram following to be an IGTV creator; anyone has the ability to upload their own IGTV in order to start their own channel.

But will IGTV overtake video-sharing website YouTube? Whilst it’s unlikely IGTV will take over YouTube on desktop, it could have what it takes to dethrone YouTube’s app position. Why wouldn’t a user just watch videos from the people they follow via the Instagram app without the need to swap to YouTube? IGTV’s aim is to be at the forefront for video sharing on mobile and believes its users would prefer watching a video without making their phones landscape.

youtube.jpg

YouTube has over 1 billion users each month, so IGTV has a lot of work to do if it wants to accumulate that sort of interest. However, with it being such a popular app already, it’s definitely possible, and with Instagram having already introduced the extremely successful livestreams and stories, YouTube should be shaking in its boots!

IGTV can be used in your business for a number of reasons including product demonstrations, training videos and advertising to name a few. If you need help setting up an Instagram for your company, we can help.

At The Creation Lab, we can offer customer designed social media accounts to fit with your companies branding. We’ll work with you to schedule updates that attract and engage your target audience, helping to build up a following of existing and potential clients.

For more information, you can contact us today by visiting our contact page or by giving us a call on 0800 644 7070.



Category: Social Media

Add Pingback

Please add a comment

You must be logged in to leave a reply. Login »