Category List

Tag List

Video Production (10)
No internet (2)
cms (1)
Trends (2)
why do you need a blog (1)
paypal (1)
Extras (1)
How to blog (1)
Website (12)
Apprentice Thoughts (1)
humpday news (1)
Snapchat (3)
blog post (1)
seo keywords (1)
simple guide (1)
Further your business (1)
Click-Worthy (1)
Language (1)
The Apprentice (1)
Slow loading site (1)
Pinterest for Business (1)
The perfect tweet (1)
Marketing (12)
Emails (1)
Workplace (5)
website build (1)
Security (1)
Blogging (9)
#Lifeatloreal case study (1)
application (1)
content writer (2)
Apple (3)
Content (4)
Scheduling Social Media (1)
Oreo Social Media (1)
Advice (8)
keywords (1)
Revolutionary (1)
Rankings (1)
#hashtag (1)
Optimise (1)
tips and advice (2)
Tool (1)
Halloween (1)
Logo design (1)
content creation (1)
meta tag (1)
Logo (1)
Personalisation (2)
buzzsumo (1)
Rubric (1)
finalists (1)
payment (1)
News (1)
text (1)
Office Hacks (1)
sharing (1)
Facebook Post (1)
Future (1)
Brexit (1)
Social Media marketing (1)
Pay Per Click (1)
creative agency (5)
Instagram (9)
mobile optimisation (6)
photoshop (1)
How to (7)
2016 (2)
advice and support (1)
How-to (1)
Hashtag (1)
Email Marketing (2)
Lifestyle (1)
Website Design (7)
KDA (1) (2)
location (1)
2017 Election (1)
web developer (2)
browser (1)
Gadgets (4)
android (1)
Selfie (1)
branding (2)
organised and motivated tips (1)
How to keep motivated to blog (1)
app (1)
AdWords (2)
more conversion (1)
Social (2)
office accessory (1)
Valentine's Day (1)
Digital Marketing (49)
Webdesign (2)
Voters (1)
Apple Pay (1)
blog (9)
Tweets (1)
mobile (1)
Websites (38)
day to day life (1)
when should I post on Pinterest (1)
Social Media (58)
LinkedIn for Business (1)
web deign (1)
Instagram Shadowban (1)
the perfect instagram (1)
the team (1)
kent (6)
Apple Watch (2)
Case Studies (1)
Newsletter (1)
Risk (1)
PPC (2)
Money (1)
Facebook F8 (1)
dartford (1)
ring central (1)
Infographic (6)
How to beat writers block (1)
Data Protection Bill 2017 (1)
speed (1)
trello (2)
LinkedIn (2)
Website Development (1)
digital design (1)
How to build a recognisable brand (1)
A Simple Guide to... (8)
inspiration (16)
Google Earth (1)
Visual format (1)
How to be productive (1)
office antics (1)
How to optimize Pinterest (1)
Pinterest Tips (1)
meta description (1)
Facebook (6)
Facebook and the election (1)
UK (2)
blog tips (1)
Digital Marketing Advice (1)
Writers Block (1)
project coordinator (1)
blogging tips (1) (1)
Web (1)
Optimization (1)
Content Calendar (1)
Web Design (21)
Website Design Inspiration (2)
Digital (13)
b2b (1)
Viral (1)
IGTV (1)
Black Friday (1)
E-Commerce (2)
SEO (62)
photos (1)
Twitter (8)
Agency Life (1)
FAQ (1)
2017 life (1)
Awwwards (1)
Perfect post (1)
basecamp (1)
Business advice (2)
day in the life of (1)
firefox quantum (1)
Advertisement (2)
A guide to Instagram (1)
opencart (1)
Promotion on Instagram (1)
Innocent Smoothie Social Media (1)
loading (1)
Engagement (1)
Website Presenters (2)
complete (1)
Design (17)
ban from Instagram (1)
Uber in the Sky (1)
concrete 5 (1)
Inventions (1)
Digital Age (1)
payment gateway (1)
software (1)
The Fold (1)
tech (1)
Streaming (1)
questions (1)
photos we wouldn't have taken before camera phones (1)
the creation lab team (1)
ssl certificate, advice, help, business, website (1)
meet the team (5)
diversity (1)
Advice and Tips (2)
Business Page on Facebook (1)
Google (24)
UK prepares for brexit (1)
team (1)
slack (1)
Drones (1)
Free Seminar (1)
sensory (1)
Digital Content (1)
How to be creative (1)
Live (2)
Digital Agency (6)
Office (4)
How to get personalisation right (1)
cookies (1)
Search (3)
Promotion (1)
Web Development (23)
blog topics (1)
January (1)
wunderlist (1)
Google Stamp (1)
2017 (1)
Olympics (1)
what is the new data protection bill? (1)
Load Time (1)
importance of a hashtag (1)
Who's Targeting me? (1)
Flipbook (1)
how to use Facebook (1)
sonos music (1)
worldpay (1)
graduate web developer (1)
inspiration for emails to send (1)
Images (4)
Smartphones (5)
the creation lab (1)
Apps (5)
website projects (1)
How to stay creative (1)
iPhone (1)
Creativity (11)
help and advice (1)
web team (1)
Updating an old website (1)
Tools (1)
Creative (10)
Guide to Twitter (1)
Conversion (3)
Guide to Facebook (1)
Pinterest (6)
ecommerce (1)
Guide (4)
Emoji (1)
hacking (1)
digital conversation (1)
Why you should attend a seminar (1)
Responsive Design (1)
EU Regulations (1)
Photography (3)
design inspiration (1)
Perfect blog (1)
Mindset (1)
finished (1)
Virtual (1)
Stock Photos (1)
Get to know the team (1)
Social Media News (1)
Instagram Captions (1)
magento (1)
Helpful Tips (1)
Seminar (1)
Hosting (2)
animation (1)
Productivity (1)
copy (1)
blogger (1)
gaming (1)
Promote your business on Facebook (1)
ranking (1)
clients (2)
GDPR (1)
Social Media Tips (2)
Drone (1)
media (1)
emily (1)
Video (15)
Google vs fake news (1)
brand building (2)
editing (1)
writing a blog (1)
Christmas (5)
content writing (1)
WordPress (2)
online shop (1)
Political Parties (1)
Colour and Brand Relationship (1)
help (5)
social network (1)
Tips (15)
Digital News (2)
Call-to-action (2)
digital marekting (1)
Brexit Data Protection Bill (1)
New data laws (1)
content management system (1)
songs (1)
Amazon (2)
sonos (1)
today in digital (1)
CTA (1)
Business (46)
how to prepare for a redesign (1)
internet (1)
YouTube (4)
friday (1)
blogs (2)
playlists (1)
Facebook Header (1)
Social Media Help (2)
Links (1)
inspiration for office (1)
What is the fold (1)
Augmented Reality (2)
Data Protection (1)
Technology (20)
Online (4)
Engagement on Instagram (1)
firefox (1)
creative writer (2)
Colour Wheel (1)
Google's Algorithm (2)
Festive (1)
Recognisable logo (1)
Food for Thought (3)
Ideas (2)
Breakdown of Tweet (1)
Agency (2)
Website and Logo design (1)
Kent Digital Awards (1)
vero (1)
Colour (2)
gif (1)
Manners (1)
Email (1)
day in the life (1)
top tips (2)
Content Marketing (22)
business tools (1)

Tag Cloud

creative agencymeet the teamUpdating an old websiteeditingoffice accessoryGet to know the teamcontent writerThe perfect tweetApple WatchToolssonos musicColour WheelCreativeCall-to-actionblog tipsSocial Media TipsContent MarketingTrendscontent writingPinterest Tipsbloggerdigital designGadgetsWebdesignOptimizationPromote your business on FacebooksongsGuideCreativityNewsfinalistsSEOSecurityContent CalendarStock Photoscontent creationDigitalHelpful TipsHow to be creativeadvice and supportPerfect blogpaypalLiveApplegraduate web developerAdWordsinspiration for officefinishedOffice HacksSocial MediaImagesTweetsworldpaymore conversionVideo ProductionHow to blogHow-toBusiness Page on FacebookHow to keep motivated to blogApple PaytexttechFacebook and the electionfridayToolTechnologyTipsGoogle vs fake newsGoogle StampmediaMoneytrelloOreo Social MediaFacebook F8LanguageSeminarSocial Media marketingBlack Fridayspeedapplicationday to day lifeBloggingdigital conversationdiversityFurther your businessrankingTwitterbasecampDigital Contentthe creation lab2016writing a bloginternetVotersgamingFAQsharinggifFacebookwhat is the new data protection bill?web deignFood for ThoughtOfficethe creation lab teamBrexit Data Protection BillHalloweenVisual formatStreamingExtrasScheduling Social Mediapayment gatewayAwwwardsdesign inspirationGuide to Facebooksocial networkRecognisable logoIGTVblogging tipsResponsive DesignLinksEngagementBusinessPPCphotosweb teamwhen should I post on PinterestLinkedIn for BusinessPromotionSocialblog topicstop tipsRevolutionaryConversionhelp and adviceThe Foldbrand buildingsoftwareGoogle EarthHostingquestionsEmailskentday in the lifeVideoweb developer2017 lifeViralblog postDroneHow toEmailSocial Media NewsWeb DesignOlympicsCase StudiesHow to optimize Pinterestbusiness toolscompleteGoogleDigital Newsssl certificate, advice, help, business, websitewunderlistCTAcopyappblogWorkplacehumpday newsWebsite DevelopmentYouTubeSelfieE-CommerceData Protection Bill 2017Breakdown of TweetcookiesHow to stay creativeveroFuturecreative writerChristmasA Simple Guide and adviceApprentice ThoughtsDronesanimationimportance of a hashtagSnapchatbrandingPinterest for BusinessProductivityLogoorganised and motivated tips2017 Electionban from InstagramInventionsGuide to TwitterPolitical Partieshow to use FacebookDigital Marketing AdvicePersonalisationwebsite projectsMindsetAdvice and TipsFree Seminarcontent management systemEU RegulationsAdvertisementWebsite PresentersPerfect postNewsletterkeywordsCrayon.coInstagram Shadowbanblogshow to prepare for a redesignecommerceAgency LifeWebsitesLifestyleSlow loading siteVirtualwebsite buildPinterestclientsDigital AgencymagentoFacebook Posttoday in digitalFestiveSocial Media HelpMarketingA guide to InstagramopencartWhy you should attend a seminarLogo designandroidPromotion on InstagramWebdartfordContent#hashtagproject coordinatorGDPRPhotographyoffice anticsHow to be productiveUKValentine's Daywhy do you need a blogb2bcmsWebsiteHow to build a recognisable brandEngagement on InstagramWebsite Design InspirationBusiness adviceonline shopphotoshopdigital marektingemilyInnocent Smoothie Social MediaIdeasColourconcrete 5JanuaryInfographicSearchbuzzsumoWho's Targeting me?AdviceAugmented Realityring centralSmartphonesHow to beat writers blockteamWebsite and Logo designmeta tagHow to get personalisation rightinspirationlocationMannersThe Apprentice optimisationGoogle's AlgorithmFacebook HeadermobileHashtagmeta descriptionsonosNo internetDesignWordPressAppsUK prepares for brexitEmail MarketinghackingWebsite DesignColour and Brand Relationshipsimple guideseo keywordsRiskData ProtectionAmazonphotos we wouldn't have taken before camera phonesloadingbrowserInstagrampaymentLinkedInWhat is the foldPay Per ClickRubricfirefox quantumKent Digital AwardsClick-WorthyDigital AgeWeb DevelopmentWriters BlockplaylistsLoad TimeAgencyInstagram Captionssensorythe teamFlipbookfirefoxEmojiOnlineinspiration for emails to sendBrexitslackRankingsUber in the SkyNew data lawsthe perfect instagram2017#Lifeatloreal case studyhelpKDAOptimiseDigital Marketingday in the life ofiPhone

What is IGTV?

Jun 29, 2018

If you’re an Instagram user, which we think you probably are, as the app amasses over 800 million users, you may have noticed the brand-new button for IGTV.

IGTV.jpgIGTV is a new app within Instagram that features full-screen, hour-long videos that have been created by brands, celebrities and the users you follow. Whilst the app runs within Instagram via the small TV icon in the top right, you can also download the IGTV app separately if you prefer.

Instagram’s founders and creators made the IGTV app to be viewed in the same way we use our phones. Unlike YouTube, videos in IGTV are vertical and unlike videos that can be uploaded to Instagram profile pages, each video on IGTV can be up to an hour in length.

IGTV is designed to act like a real TV; the app starts playing videos as soon as it is opened, meaning you don’t need to search for the content you want to watch before it is played to you. To keep things social, users can still like, comment and send videos to their friends via direct messages. Also similar to real televisions, IGTV has different channels based on creators. When a user follows someone on Instagram, their channel will be on their profile ready for you to view.


You don’t need to have a huge Instagram following to be an IGTV creator; anyone has the ability to upload their own IGTV in order to start their own channel.

But will IGTV overtake video-sharing website YouTube? Whilst it’s unlikely IGTV will take over YouTube on desktop, it could have what it takes to dethrone YouTube’s app position. Why wouldn’t a user just watch videos from the people they follow via the Instagram app without the need to swap to YouTube? IGTV’s aim is to be at the forefront for video sharing on mobile and believes its users would prefer watching a video without making their phones landscape.


YouTube has over 1 billion users each month, so IGTV has a lot of work to do if it wants to accumulate that sort of interest. However, with it being such a popular app already, it’s definitely possible, and with Instagram having already introduced the extremely successful livestreams and stories, YouTube should be shaking in its boots!

IGTV can be used in your business for a number of reasons including product demonstrations, training videos and advertising to name a few. If you need help setting up an Instagram for your company, we can help.

At The Creation Lab, we can offer customer designed social media accounts to fit with your companies branding. We’ll work with you to schedule updates that attract and engage your target audience, helping to build up a following of existing and potential clients.

For more information, you can contact us today by visiting our contact page or by giving us a call on 0800 644 7070.

Category: Social Media

Add Pingback

Please add a comment

You must be logged in to leave a reply. Login »