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WHAT IS A META TAG?

11 Oct 2012
Here at The Creation Lab we always make sure to add meta tags after finishing websites, as they are essential for ensuring a page rank on Google. But what exactly is a meta tag, and what’s its purpose?

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ADVANTAGES OF ADWORDS

03 Oct 2012
The success of Google Adwords has led to the search engine earning a massive $28 billion in 2012, but does this mean it can work for your business? Let’s have a look at some of the advantages of using Google Adwords to increase traffic and sales.

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It’s a well-known fact that a website’s content determines its search engine ranking, but more than that, it attracts potential customers. No-one is going to consider buying your product or using your service if your content makes no sense, is irrelevant or badly written.

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HOW TO GET BACKLINKS

13 Sep 2012
As a guaranteed way of getting your website noticed, backlinks are an essential SEO technique. They improve your ranking on Google and increase traffic to your website.

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Panda and Penguin are algorithm updates released by Google, which aim to decrease rankings of websites with low-quality content or which use black hat SEO techniques.

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WHAT IS SEO?

03 Sep 2012
SEO, or Search Engine Optimisation, is the process of making your website more visible to search engines, such as Google, Bing, Yahoo and Ask. Web pages are ranked according to what these search engines regard as relevant for users.

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So we’ve looked at how a website and a blog are beneficial for your business, but what about videos? They are definitely worth having on your website, which is why The Creation Lab offers video production for businesses, whether big or small.

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A blog is extremely beneficial for your business, giving you the edge against your competitors and serving as a great marketing device. But you may be wondering what makes a blog so advantageous – isn’t it just for personal use, like a journal?

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