blog

The mechanics of SEO are constantly changing. Procedures that used to be relied upon, such as creating a large number of backlinks, are no longer effective – in fact, they could be doing damage to your web stats. This is a daunting thought, considering how important it is to stay in Google’s favour.

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Are you a local business? Do you want to attract more customers? Then the answer is, quite simply, yes, you do need a mobile website!

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This is the golden question when it comes to your online presence. Anyone who has thought about creating a website for their business knows that it needs to be eye-catching, engaging and user-friendly, but what exactly does this look like?

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If you are a business looking to build a bigger presence online, you really can’t avoid social media. You’d be missing out on the opportunity to connect with a large number of web users who could turn into customers.

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When you look at the statistics it's clear to see the impact video has had on web marketing. The average retail site visitor will spend 2 minutes longer on a website with a video, and people who view a video are 64% more likely to purchase a product. Walk on presenters have the same effect.

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WHAT IS A META TAG?

11 Oct 2012
Here at The Creation Lab we always make sure to add meta tags after finishing websites, as they are essential for ensuring a page rank on Google. But what exactly is a meta tag, and what’s its purpose?

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ADVANTAGES OF ADWORDS

03 Oct 2012
The success of Google Adwords has led to the search engine earning a massive $28 billion in 2012, but does this mean it can work for your business? Let’s have a look at some of the advantages of using Google Adwords to increase traffic and sales.

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It’s a well-known fact that a website’s content determines its search engine ranking, but more than that, it attracts potential customers. No-one is going to consider buying your product or using your service if your content makes no sense, is irrelevant or badly written.

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