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When you look at the statistics it's clear to see the impact video has had on web marketing. The average retail site visitor will spend 2 minutes longer on a website with a video, and people who view a video are 64% more likely to purchase a product. Walk on presenters have the same effect.

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Here at The Creation Lab we always make sure to add meta tags after finishing websites, as they are essential for ensuring a page rank on Google. But what exactly is a meta tag, and what’s its purpose?

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The success of Google Adwords has led to the search engine earning a massive $28 billion in 2012, but does this mean it can work for your business? Let’s have a look at some of the advantages of using Google Adwords to increase traffic and sales.

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It’s a well-known fact that a website’s content determines its search engine ranking, but more than that, it attracts potential customers. No-one is going to consider buying your product or using your service if your content makes no sense, is irrelevant or badly written.

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As a guaranteed way of getting your website noticed, backlinks are an essential SEO technique. They improve your ranking on Google and increase traffic to your website.

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Panda and Penguin are algorithm updates released by Google, which aim to decrease rankings of websites with low-quality content or which use black hat SEO techniques.

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SEO, or Search Engine Optimisation, is the process of making your website more visible to search engines, such as Google, Bing, Yahoo and Ask. Web pages are ranked according to what these search engines regard as relevant for users.

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So we’ve looked at how a website and a blog are beneficial for your business, but what about videos? They are definitely worth having on your website, which is why The Creation Lab offers video production for businesses, whether big or small.

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