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A conversion rate is the percentage of people who take a desired action as a result of visiting a website, whether it’s buying something, signing up to a mailing list, making an enquiry or registering as a member.

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Social media has become one of the best ways to draw customers to your business, through inviting them to visit your website, read your blog or sign up to a newsletter.

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Have you ever thought about how colour affects the way you react? It’s not something I’d put a lot of thought into until I started working for a design agency, but it’s amazing how a particular colour can make you feel a certain way.

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When I first heard about Pinterest, I didn’t really understand how it fitted into the social media landscape – I wasn’t sure how a big bank of images was in any way “social”.

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It doesn't matter what sort of business you are – corporate or creative – design is one of the most important factors when it comes to getting enquiries through your website.

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We all make Google searches like it is second nature, most of us using it to answer questions on a daily basis. But what if our searches could be made even better?

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Do you want to see your website at the bottom of Google’s search results? Are you afraid people may find your website when they do an online search?

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While we all have the best intentions for our social media accounts – wanting them to be glowing representatives of our companies - it’s sometimes difficult to know what to write.

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Where you'll find our latest news, thoughts, muses and helpful hints & tips!

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