What Can QR Codes Do For Your Business?

Jun 18, 2019

What are QR codes?

‘QR’ stands for Quick Response. A QR code is a symbol that is created from the data of where you want it to link to.


How do QR codes work?

When the unique symbol is scanned, it will take the person who has scanned it to the link that is connected to the QR code. You used to have to download a QR code scanning app, however, more recent phone models are likely to have a QR code scanner built into the camera. Simply open up your camera and point it at the QR code to scan! They can be both digital and printed, so you can put them in various places to increase accessibility to your unique code.


What can QR codes be used for?

QR codes are a great thing to include in your marketing plan because they encourage engagement and can also be placed in a variety of places!


Business Cards and Brochures - A great way to use a QR code would be to link to your website on the back of your business cards; this makes it easy and convenient for potential clients to view your website and find out more about your business.  In the same respect, you could also add a QR code onto brochures that you share with potential clients.

Product Packaging - If your business has a physical product, it would be a great idea to add a QR code onto its packaging; this makes it easy for consumers to access your site to maybe find out more about the company or to re-order products.

Maps - QR codes can also be used to link to Google Maps; this could be beneficial if your company is based in quite a remote off-road area. When scanning the QR code, it will take customers to Google Maps and show them exactly where you are based.

Mobile Apps - If you have an app, you can programme a QR code to find your app on the persons App Store or to the Google Play store so that they can download it. This is beneficial for your business because it shows people that you have thought of a convenient way for them to access your products or services.

Social Media - It is also a great idea to programme QR codes to load up your social media accounts. This would be brilliant as part of your marketing strategy because it directs people to your active social media. By having an active social media presence, you are likely to reach a larger audience. Leading someone to your social media accounts means that they may continue to follow for information about the company.


QR codes can be a great asset to your business and your marketing strategy. At The Creation Lab, we can generate QR codes for you. We can also design bespoke marketing material for you to display your QR codes on!


The Creation Lab specialises in SEO, video production and website design in Kent and London.

If you have a project you'd like to work on with us, then we'd love to hear from you! Please feel free to get in touch here, or give our friendly team a call on 0800 644 7070.


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