Blog

When creating a new website, it’s easy to get caught up in the design process, leaving the written content as an after-thought. Unfortunately, it’s not as simple as copying and pasting text from your old site. Managing your web content is an on-going process, but it doesn’t have to be complicated.

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Surprise! We have a new website! It’s been a long time coming, and something we wanted to get exactly right before we launched it to the world. But how do you know it’s time to give your website a refresh? If any of the following are true for you, then now is the time!

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Here at The Creation Lab we often compare websites to brick-and-mortar stores – in the same way that a shop in the high street needs a fresh lick of paint every so often, a website needs regular “virtual maintenance” to keep it in tip-top condition.

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A conversion rate is the percentage of people who take a desired action as a result of visiting a website, whether it’s buying something, signing up to a mailing list, making an enquiry or registering as a member.

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Social media has become one of the best ways to draw customers to your business, through inviting them to visit your website, read your blog or sign up to a newsletter.

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Have you ever thought about how colour affects the way you react? It’s not something I’d put a lot of thought into until I started working for a design agency, but it’s amazing how a particular colour can make you feel a certain way.

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When I first heard about Pinterest, I didn’t really understand how it fitted into the social media landscape – I wasn’t sure how a big bank of images was in any way “social”.

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It doesn't matter what sort of business you are – corporate or creative – design is one of the most important factors when it comes to getting enquiries through your website.

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