Why Animations Are Great For Social Media

Jun 27, 2019

Animations are a great way to make your social media more exciting and engaging for your followers. What are the main reasons you should be using animations to boost your social media?


Boosts Engagement - It is proven that social media posts with some kind of imagery are 53% more likely to see an increase in engagement. This is likely to be because people will often take the time to look at imagery, whereas they might not read text that they put out. Visual content is also often easier to understand and more interesting than simple text. An increase in engagement can lead to an increase in post reach, meaning your social posts are more likely to be seen by a higher number of users.


Increase Brand Recognition - By creating an animation of your logo, it can help to increase brand awareness. By putting a quirky bespoke animation out on your social media, this helps to increase brand recognition because people are more likely to remember something that is a bit fun and different, rather than just a business name.


Shows brand personality - Businesses often use their social media for purely text-based posts that advertise their website or their business in general. Putting out an animation on your social media shows that your company can also be creative and innovative. It is important that you create a good impression for your business on social media as well as with clients because it is likely that social media could be the way in which you find new customers.


An alternative to video - Video is a great tool to use on social media too, however, sometimes people just don’t have time to watch a video that is a couple of minutes long. By creating an animation, you can still get basic information across to social media users in a quick and convenient way. Users of social media are more likely to take note of a shorter video than one that lasts for a while.


Animations are a great place to start in terms of boosting your social media! There are many benefits to including them as part of your social media marketing.


Here at The Creation Lab, we can create bespoke animations for your social media! If you need some general social media advice, get in touch and let us know how we can help!

The Creation Lab specialises in SEO, video production and website design in Kent and London. 

If you have a project you'd like to work on with us, then we'd love to hear from you! Please feel free to get in touch here, or give our friendly team a call on 0800 644 7070.



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