A guide to emoji marketing to drive engagement

Jun 22, 2021

Tags: Marketing, Emoji
Category: Social Media

These days, emojis are essentially a language all their own. People have begun to use the colourful little icons in replacement of words, as well as to showcase their tone and emotions. Emojis are also a fun and unique way to add a pop of colour and originality to an email, message, or post. Often, using an emoji is the best way to really get a specific message across.

Emojis aren't only for teens on social media. They're not just a way to comment on someone's Instagram post. In fact, emojis are actually a popular and effective way to create a powerful marketing message and seamlessly grow your brand. If you're rolling your eyes right now, just wait a second. Consider that 92% of people online use emojis. Almost everyone online uses emojis, which means they are a regular and expected part of people's digital communication.

When it comes to your business's digital marketing then, one of the expected forms of communication is going to be...you guessed it... emojis. So, what does this mean for your business? It means that learning how to use emoji marketing to drive engagement should be a priority! Good news; you're in the right place. You just happen to be reading a guide to emoji marketing to drive engagement. It's time to get started learning so you can get started using emojis!

Emoji basics

The little colourful icons known as emojis are typically used for digital communications through text messages, social media, websites, and emails. One of the most well-known emojis is the yellow circle smiley face, however, there are thousands more, with new ones added regularly. To use emojis, the emoji keyboard needs to be added to your phone or device, which can typically be done through settings or system preferences. When using emojis on a computer, copy and paste is one method, while keyboard shortcuts make it easy to add some top emojis to your writing.

Emoji marketing

Using emojis in marketing is quickly becoming a necessary tactic. People expect to see emojis in their online communications. They've become used to having icons strewn throughout the text, often making long messages easy to read. When it comes to marketing, emojis actually boost engagement. In fact, they've been shown to increase click-through rates, open rates, and, yes, levels of engagement. One of the reasons that emojis are so popular and useful is that they can convey the tone of the message where words fall short. Many times people struggle with text messages and social media comments because they are unsure of the intention behind them. However, emojis remove the ambiguity and provide clarity for the reader. Another benefit of using emojis is that they can help with branding, enabling you to create a character for your business. Certain colours, objects, expressions, and more, showcase the personality and values of a particular brand. When consumers see these emojis, they are drawn to the ones that speak to them. Not only that, but they help with brand awareness, as each business' colours and objects essentially become a calling card for them. Creating a unique, authentic, and personable brand is one of the best ways to connect with your audience and increase engagement. That means emoji marketing is basically a no-brainer.

How to use emojis in marketing

There are many ways that you can use emojis effectively for marketing. Here are some of the best ways you can drive engagement using emojis:

  • Social media: Social media ads are one of the most effective types of advertisement that you can spend money on. Practically everyone is on social media, which means that by buying targeted ads on Facebook, Instagram, Twitter, and more, you're automatically widening your reach. If you're going to create ads to reach a large number of people, you'll want to use the best tools possible. Emojis are perfect for social media ads because they draw users' attention as they are scrolling through their feeds. Any emojis that you use in an ad should be related to your product, service, or branding.

  • Email: People's inboxes tend to get clogged up with tons of emails from businesses. Instead of reading them, they simply press delete or scroll on by. By using emojis in email subject lines, you may be able to grab the attention of your audience. You can also use them sporadically in the body of the email to make an impact. However, don't overwhelm your readers by using them too often.
  • Chat: Direct messaging apps such as Facebook Messenger, WhatsApp, or even Instagram's DMs, provide an easy way for consumers to communicate with you. Emojis are a great way to reply to chat messages quickly and in a way that your audience understands. Use friendly emojis in your greeting, brand emojis in your closing, and other relevant emojis throughout the conversation.

Wrapping up

There are many digital marketing tools out there that can help you connect with your target audience. One of the simplest, yet most effective for increasing engagement, is the good old emoji. Use emojis in your social media ads, emails, and chats with consumers, in order to draw attention, build your brand, and showcase the personality of your business. If you’re interested in digital marketing and how we can help your brand, get in touch with us here at The Creation Lab!

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