Why Optimising For Voice Search Is Important
Jun 07, 2019
With an increase in the use of smart speakers, such as the Amazon Echo and the Google Home, it has become more important that you ensure your website content is optimised for voice search. Anyone who has access to a compatible voice search device can use voice search.
As technology continues to evolve, we are seeing more and more products that are designed to solve issues that we haven’t always had. As a result of this, voice search is the new highly convenient way of searching. You can use it hands-free, meaning you can ask your device a question at any time!
What is voice search and how does it work?
Voice search allows someone to speak to a device, which will listen and then search the web, an app etc. for a result based on what it has heard. Many devices now come with this feature built-in, though this can be dependent on the provider of your device (ie: Apple, Android etc.) Smart speakers are a relatively new piece of technology that relies on voice search to provide users with answers to their questions.
How does voice search relate to my website?
Although it may sound silly, voice search definitely relates to your website. Voice search results are pulled from ordinary search results, so you still need to ensure that your site is optimised.
SEO plays a part in whether information from your website will be picked up by voice search devices. There are also several other influencing factors. Some of these include the volume of keywords used on a website, the amount of H1 and H2 text and meta data.
Why is it important to optimise for voice search?
Google predicts that, by 2020, 50% of searches will be conducted through voice search. It is important that you optimise your website for voice search for a variety of reasons, the main one being that more and more people are using this feature instead of typing out their search themselves.
It is also important because you want your website to show up in voice search results. If you do not optimise your site, the algorithms used by devices with the voice search feature to find results will not pick you up and so people will not be able to find your site.
It is clear that voice search technology is becoming very popular. If you need help with SEO or ensuring that your website is optimised for voice search, get in touch here!
The Creation Lab specialises in SEO, video production and website design in Kent and London.
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