3 Ways a Video Could Help your Online Presence
Feb 09, 2018
At The Creation Lab, we know video marketing is quickly becoming one of the most effective ways to reach out to an audience. Audiences are looking for something that allows them to quickly digest content, and video allows you to do just that. In fact, 87% of online marketers use video content as a marketing tool.
Is your business benefiting from the use of video? If not, these three ways a video could help your online presence could convince you otherwise.
They’re great for SEO
Did you know Google own YouTube? Google has owned the well-known and loved company since 2006, when they bought it for around $1.65billion.
Google is the King of search engines, so you could be up to 50 times more likely to appear on the first page of Google if you have embedded a video onto your website. It’s important to consider the SEO for your video; make sure it always links back to your website to allow visitors to take the next step.
Potential customers love them
It’s no secret that many people would prefer to watch a video rather than reading pages of text. Videos can provide and convey a huge amount of information in a quick, friendly and casual manner. YouTube generates around 1 billion video views every single day and is the second largest search engine after its counterpart, Google. It is predicted that video marketing isn’t slowing down, either, and is expected to represent 82% of all IP traffic by 2021.
People trust videos
So, we know potential customers love them, but did you know video marketing also helps potential customers to build trust? Having a video featured on your website helps to put a face or personality behind your business, securing a rapport between you and your audience. Video campaigns are ideal for captivating and influence your audience; you can use emotions and intelligence to connect with feelings and gain trust. Put into perspective, visitors who view videos on a website stay an average of two minutes longer than on websites without- every second counts!
If you’re ready to introduce video to your website but don’t know where to start, we can help. Our video team can take your ideas and turn them into exciting videos that make an impact, attract more visitors and boost your online presence.
Whether you’re after a short and sweet web advert or an informative product demonstration, we product videos to suit every business and budget. For more information, feel free to ask us about video here, or give us a call on 0800 644 9494.
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