What does it mean if a site uses cookies?
Nov 03, 2017
As with many websites you’ve probably visited, all the websites we have built include cookie messages. Cookies are simply text files that can be read using the Notebook program and typically contain two pieces of information; a site name and a unique user ID. Unfortunately, no chocolate chips are included!
How do cookies work?
Many sites use cookies. If you are visiting one of these sites for the first time, a cookie is downloaded onto your PC. If you visit the site again, your PC will check to see if it has a cookie that is relevant to the site, and will send the information contained in the cookie back to the site.
Sites will then automatically know if you have previously visited, and in some cases, will adapt the content. We’re guessing you have mysteriously been shown adverts for something you were thinking of buying moments earlier?
Why are cookies a good thing?
Cookies can record how long each user spends on each page of a site, what links they are clicking and store data on what is in your cart. Essentially, the possibilities of cookies are endless. Generally, they are beneficial to websites and users, helping to make those who visit sites frequently experience a smoother experience- with no extra effort!
Are there any bad things about cookies?
Many people feel anxious about the use of cookies because they store information about the user. The information gathered by cookies is nothing secretive or exclusive, but many people do dislike the thought of information being gathered at all.
Is there a law regarding cookies?
Most up-to-date websites use cookies in one way or another, and many users won’t even notice the cookies working away in the background. Before 2012, individual users have had the choice to either block or allow cookies within their internet browser. In May 2012, however, a new EU law was introduced which requires all sites that use cookies to let the user know their data is going to be retrieved and stored.
It’s common for most sites to draw your attention to their cookie policy when you first visit the site; you can click to say you understand the policy, or you can ignore it and continue browsing as normal.
Ultimately, sites use cookies and the information stored to make online browsing and user experience a more enjoyable and easier experience. Even if you’re a cautious internet user, they’re nothing to be aware of!
If you’re in need of a new website, we can help. We offer bespoke web design for all our clients. If you need a website refresh to keep your web visitors returning and to entice new visitors, give us a call on 0800 644 7070 or visit our contact page.
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