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GOOGLE ISSUES MOBILE USABILITY WARNINGS, SPARKING NEW ALGORITHM RUMOURS
Jan 12, 2015
Category: SEO
A LARGE NUMBER OF WEBSITE OWNERS HAVE RECEIVED NOTIFICATIONS FROM GOOGLE WARNING THAT THEIR WEBSITE IS NOT MOBILE FRIENDLY.
These mass notifications, sent by email and via Google’s Webmaster Tools, explain that non-friendly pages will be “displayed and ranked appropriately for smartphone users”. In other words, if a website isn’t mobile friendly, or it contains errors that affect mobile usability, it will not rank as well as it could in mobile search.
Mobile optimisation is by no means a new concept; it has been the hot topic for industry experts for a few years, but these notifications from Google have shown that being mobile friendly is not only beneficial, but essential. The presence of a new “mobile friendly” label on Google’s mobile search results also proves this.
Is there a new mobile algorithm on the horizon? Many people seem to think so, and Google themselves have mentioned that they have been experimenting with special ranking for mobile friendly sites since November. There hasn’t been any official confirmation, but it seems highly likely.
What do you think? We’d love to know your thoughts on the recent changes to mobile search.
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