5 THINGS YOU NEED ON YOUR WEBSITE'S CONTACT PAGE
Jun 03, 2015
A CONTACT PAGE IS FAIRLY SELF-EXPLANATORY, ISN’T IT? ALL YOU NEED IS YOUR CONTACT DETAILS, AND SURELY THE ENQUIRIES WILL COME FLOODING IN?
In some ways, this is true. If the rest of your website shows off your business without scaring people away, your web visitors will want to contact you. But what happens when they arrive at the Contact page? Even at this point, you could lose a potential customer for one of the following reasons:
They don’t trust you with their contact details
They can’t find the details they are looking for
Something doesn’t work
If you want to see more success from your contact page, here are five things you need to spark a connection between you and a potential customer:
A CLEAR AND CONCISE LAYOUT
Of all the pages on your website, it is essential that the Contact Us page is the least cluttered. Have you ever been on a website that is so full of special offers and pop ups that you don’t know where to look? It’s not the sort of place you want to leave your contact information! That’s why it is essential to be ruthless with the content you include on your contact page, by whittling your words down to a simple call to action along with those all-important contact details.
If you don’t know where to start, ask an honest friend to give you a hand. A fresh perspective will help you to identify what is useful, and what needs to go.
ALL YOUR CONTACT DETAILS
When it comes to contact details, be thorough and honest. Include all the ways people can reach you, including a full address. If you do not include enough of this information, your web users will start to wonder about the authenticity of your business, leaving them with questions like, “Where are they based?”, “Do they have one office, or multiple locations?” Giving them lots of options not only shows that you are genuine; it also lets them choose their preferred way to contact you.
SOCIAL MEDIA LINKS
Around a third of social media users prefer ‘social customer service’ to picking up the phone. Give these people what they are looking for by including links to your social media profiles on your contact page. A quick warning however: if you include the links, people will expect a response from you. Make sure you check social media at least once a day to pick up any correspondence with customers.
A SHORT FORM
Your enquiries form should not feel like an obstacle course to complete! At this point, you just need to get the ball rolling between you and your potential customer, so try to keep the fields on the form to a minimum. All you need to ask for is a name, an email, an area to write their message, and a non-compulsory option to leave a telephone number (not everybody likes giving this out).
A HUMAN TOUCH
A successful contact page gains people’s trust and makes them feel welcome. With a few simple tweaks of your copy, you can show your potential customers that you are real people with a genuine interest in their enquiry. Take this for example:
“Please leave your details below to request a call back.”
Although this is a succinct way of getting the message across, a few changes can make people feel more welcomed:
“We love to chat. Just fill in this simple form here and we’ll be in touch soon.”
In the first example, the focus is on the customer leaving their details, whereas the second example places the focus on what the customer can expect from filling in the form. As long as you keep within the boundaries of your company branding, making the contact us form as friendly as possible will encourage more responses from your web users.
So, take a look at your website’s contact page today and see what you can do to make it more user friendly. Most of these things will only
TAKE YOU A FEW MINUTES!
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