5 SECRETS SEO COMPANIES DON’T WANT YOU TO KNOW
Jul 29, 2015
Want to discover the secrets of SEO? We uncover 5 for you here...
1. No one can promise an instant Google Ranking
If they do, run away! The only way for an instant appearance on the first page of Google is through Google Adwords. If an SEO company is promising to get your website on the first page for a certain keyword, it would indicate that they are using dodgy tactics. Do not go near them with a barge pole.
Now, we are not saying that all SEO companies are bad! With an extensive audit of your website and your competition, steps can be made to improve your website’s visibility in Google. However, this is not something that happens overnight – it will take time and effort.
2. Buying backlinks does more harm than good
A backlink is a clickable link to your business from someone else’s website. If you want to increase your ranking on Google, these backlinks are very important, because it shows that you have friends on the web. If someone is trying to sell these links to you, this defeats the point of a backlink. It is like paying strangers to come to your birthday party – no one knows you, and it won’t be long before your family members catch on.
Google has put measures in place to make sure that unnatural or paid backlinks will be penalised, meaning that this method should be avoided at all costs. Visit Google’s Quality Guidelines to find out more!
3. No one really knows how Google works
This is probably one of the biggest secrets amongst dodgy SEO companies, who will do a good job of pretending they know everything about search engines. However, Google is a business, and it has every right to choose the information it shares with its customers. In the same way that a restaurant would never reveal the recipe to an award winning dish, Google will never reveal all the secrets of its algorithm. SEO companies claiming to know exactly how Google works are lying – they have just found a few tactics that seem to work.
4. You don’t need an SEO company to improve your position in Google
With all the technical jargon surrounding SEO, improving your Google ranking can seem impossible without professional help! However, once you understand what all the long words mean, it is mostly quite straightforward.
Here at The Creation Lab we want businesses to know how simple it is to improve a website and make it better for search engines. It’s why we hold regular seminars, to reveal the secrets of SEO and highlight the ways businesses can grow their business for free!
5. There is more to life than SEO!
It is very easy to get caught up in SEO, to the point where a number one spot in Google means more to you than this little boy’s birthday present.
But here’s the thing: the success of your business does not solely rely on your ranking in Google. So our advice is to relax, follow Google’s Quality Guidelines, and focus on building great relationships with your audience, both online and in the real world. Before long, you will start seeing a natural increase in your popularity simply because people know who you are.
If you’d like to know more secrets about SEO, get in touch - we’d be more than happy to share them with you!