7 Benefits of Using Video to Promote Your Business
Jan 22, 2016
We think video is fantastic. Here are 7 reasons why we think video should be part of any business' online marketing strategy:
People love watching videos
Online video has become part of everyday conversation. Whether it’s Adele’s Carpool Karaoke, a thought provoking second-a-day video, or guinea pigs on a bridge, online videos get people talking offline. We bet most of the video you clicked the video below before even reading this!
You don’t need to produce a ‘viral’ video in order to be noticed, either. Did you know that YouTube generates more than 4 billion views per day? It’s all about marketing to the slice of those 4 billion that are going to be interested in your products or services.
Video is powerful
Online video is so powerful that it can even make the news. We recently wrote an article about Drummond Puddle Watch – a live video stream that captivated what seemed like the whole internet at the beginning of the year. The video was picked up by the Guardian, the BBC and Mashable. Who knows where the right video could take you?
Video helps you stay up to date
If you are not using video as part of your marketing, your competitors will be: over 80% of senior marketing executives now use online video content in their marketing campaigns. But you shouldn't make a video just because everyone else is making them. Video marketing is not like going on a juice diet or getting a ball pit in your office – it’s more like getting a flashing light for your bike! It’s about giving your business as many opportunities as possible to be seen online.
Videos are easy to find
Videos make up over half of universal search results, including mobile, so if you have a video you are likely to be found by your target audience online. A video can be linked to, shared, or embedded almost anywhere on the web. It can be hosted on YouTube (the second largest search engine after google), uploaded to or shared on Facebook and Twitter, shared on other social media channels, and most importantly it can be added to your website.
Videos are easy to share
On Facebook alone, more than 500 years’ worth of YouTube videos are watched daily, with more than 700 YouTube videos shared on Twitter every minute. If you are looking for a way to promote your business via social media, video is a strong choice. Make it short, fun and relatable, and people will want to share the video with their friends.
Videos are good for SEO
In technical terms, a video increases your website’s “stickiness” and decrease its bounce rate. In English, this means that people will stick around on your website for longer. Google loves websites like this because they want to promote websites that give lots of value to the visitor – a website with a low bounce rate is a website that people like visiting!
Conversions are made through videos
Visitors to your website are 64% more likely to buy your product after watching a video – which speaks for itself really. If the content of your video is right for your customers, you are going to see positive results!
Do you use video to promote your products or services? If you would like help with your video marketing, you’ve come to the right place! Take a look at some of the videos we’ve made for our clients to find out more.