Category List

Tag List

Advertisement (2)
top tips (2)
how to use Facebook (1)
Emoji (1)
importance of a hashtag (1)
Business Page on Facebook (1)
Rankings (1)
How to stay creative (1)
media (1)
Colour (2)
Tips (17)
Newsletter (1)
friday (1)
worldpay (1)
diversity (1)
magento (1)
Facebook (11)
LinkedIn for Business (1)
Advertising (1)
SSL Certificate (1)
Selfie (1)
Decades (1)
Perfect blog (1)
website projects (1)
kent (6)
Colour and Brand Relationship (1)
Design (18)
Slow loading site (1)
January (1)
brainstorming (1)
gaming (1)
Seasonal (1)
internet (1)
Marketing Strategy (2)
Risk (1)
blog (10)
Tool (1)
Rubric (1)
Quick Response (1)
Social Media (65)
Click-Worthy (1)
GDPR (1)
Live (2)
Valentine's Day (1)
seo keywords (1)
Content Marketing (22)
Kent Digital Awards (1)
web team (1)
Why you should attend a seminar (1)
team (1)
Websites (38)
Facebook Header (1)
dartford (1)
cms (1)
Logo (1)
Uber in the Sky (1)
Email (2)
Conversion (3)
Flipbook (1)
vero (1)
Agency Life (1)
Engagement (1)
brand building (2)
How to keep motivated to blog (1)
inspiration (16)
text (1)
paypal (1)
Marketing Plan (1)
LinkedIn (5)
wunderlist (1)
what is the new data protection bill? (1)
ranking (1)
Data Protection Bill 2017 (1)
2017 (1)
more conversion (1)
Content Calendar (1)
writing a blog (1)
Get to know the team (1)
graduate web developer (1)
Festive (1)
FAQ (1)
day to day life (1)
copy (1)
simple guide (1)
questions (1)
loading (1)
Google Analytics (1)
Manners (1)
cookies (1)
application (1)
Productivity (1)
Stock Photos (1)
playlists (1)
mobile (1)
Digital (13)
New data laws (1)
2017 life (1)
design inspiration (1)
Hashtags (3)
project coordinator (1)
Web (1)
Images (5)
slack (1)
sonos music (1)
meta tag (1)
What is the fold (1)
creative agency (5)
Website Design (7)
Pay Per Click (2)
Agency (2)
Promotion on Instagram (1)
branding (2)
Tools (1)
creative writer (2)
Innocent Smoothie Social Media (1)
concrete 5 (1)
QR Code (1)
Pinterest for Business (1)
Free Seminar (1)
finalists (1)
Logo design (1)
complete (1)
Video Production (10)
Digital Age (1)
Search Engine Optimisation (1)
The Fold (1)
Trends (2)
PPC (3)
optimisation (1)
tech (1)
Analytics (1)
office accessory (1)
Digital Marketing Advice (1)
Facebook Post (1)
ecommerce (1)
ban from Instagram (1)
Technology (20)
day in the life (1)
ring central (1)
E-Commerce (2)
digital marekting (1)
IGTV (1)
Pinterest (9)
How to (7)
Apple (3)
KDA (1)
News (1)
payment (1)
Writers Block (1)
SEO (67)
Visual format (1)
blogs (2)
Lifestyle (1)
Online (4)
Website Development (1)
Further your business (1)
Tweets (1)
Google's Algorithm (2)
Social Media News (1)
sonos (1)
inspiration for emails to send (1)
Office Hacks (1)
Perfect post (1)
Apprentice Thoughts (1)
Optimise (1)
iPhone (1)
the creation lab team (1)
Photography (3)
Call-to-action (2)
Facebook F8 (1)
Political Parties (1)
Website and Logo design (1)
Instagram Shadowban (1)
Important (1)
Data Protection (2)
Social (2)
Web Design (21)
how to prepare for a redesign (1)
Amazon (2)
Engagement on Instagram (1)
Promote your business on Facebook (1)
basecamp (1)
Brexit (1)
browser (1)
social network (1)
Website Presenters (2)
Apple Pay (1)
Google Stamp (1)
tips and advice (2)
Links (1)
blog post (1)
Money (1)
Social Media Tips (2)
Creative (11)
Recognisable logo (1)
Drone (1)
Instagram (14)
photos we wouldn't have taken before camera phones (1)
location (1)
Security (2)
sensory (1)
Encryption (1)
website build (1)
Gadgets (4)
UK prepares for brexit (1)
Hashtag (1)
organised and motivated tips (1)
#Lifeatloreal case study (1)
EU Regulations (1)
Virtual (1)
Google (24)
Helpful Tips (1)
new technology (1)
Hosting (2)
Load Time (1)
the creation lab (1)
How to beat writers block (1)
Snapchat (3)
Advice and Tips (2)
Pinterest Tips (1)
Twitter (12)
sharing (1)
Awwwards (1)
Seminar (1)
Web Development (23)
The perfect tweet (1)
Colour Wheel (1)
editing (1)
CTA (1)
content creation (1)
meet the team (5)
Augmented Reality (2)
Business (47)
Who's Targeting me? (1)
Infographic (6)
firefox (1)
Brexit Data Protection Bill (1)
hacking (1)
visual (1)
help and advice (1)
Case Studies (1)
Apps (5)
Content (4)
2017 Election (1)
Social Media Help (2)
Scheduling Social Media (1)
Search (3)
Facebook and the election (1)
How to blog (1)
emily (1)
Extras (1)
A guide to Instagram (1)
speed (1)
ssl certificate, advice, help, business, website (1)
photoshop (1)
Business advice (2)
blogger (1) (2)
Workplace (5)
voice search (1)
How to be creative (1)
web developer (2)
Guide to Facebook (1)
In-app Checkout (1)
Website Design Inspiration (2)
Social Media marketing (2)
Optimization (1)
when should I post on Pinterest (1)
The Apprentice (1)
smart speaker (1)
today in digital (1)
Personalisation (2)
business tools (1)
AdWords (2)
Smartphones (5)
help (5)
Apple Watch (2)
Digital News (2)
trello (2)
Oreo Social Media (1)
Halloween (1) (1)
content writer (2)
Image Dimensions (1)
WordPress (2)
Website (13)
Breakdown of Tweet (1)
Voters (1)
Viral (1)
android (1)
firefox quantum (1)
the perfect instagram (1)
Google Earth (1)
b2b (1)
Blogging (9)
Emails (1)
meta description (1)
payment gateway (1)
photos (1)
day in the life of (1)
blogging tips (1)
clients (2)
Inventions (1)
Digital Content (1)
Creativity (11)
Shadowban (1)
the team (1)
How to get personalisation right (1)
Drones (1)
Instagram Captions (2)
#hashtag (1)
visual content (1)
Streaming (1)
keywords (2)
digital conversation (1)
Revolutionary (1)
instagram bio (1)
gif (2)
A Simple Guide to... (8)
Holidays (1)
Digital Agency (6)
Office (4)
buzzsumo (1)
Responsive Design (1)
How-to (1)
office antics (1)
Promotion (2)
How to optimize Pinterest (1)
app (2)
inspiration for office (1)
Marketing (18)
Christmas (6)
UK (2)
2016 (2)
Language (1)
Updating an old website (1)
content writing (1)
How to be productive (1)
opencart (1)
Google vs fake news (1)
content management system (1)
web deign (1)
No internet (2)
Advice (9)
humpday news (1)
Olympics (1)
posting (1)
YouTube (4)
mobile optimisation (6)
digital design (1)
Future (1)
blog tips (1)
Black Friday (1)
advice and support (1)
Digital Marketing (52)
Email Marketing (3)
finished (1)
software (1)
online shop (1)
Food for Thought (3)
Guide to Twitter (1)
songs (1)
Ideas (2)
why do you need a blog (1)
blog topics (1)
Mindset (1)
Webdesign (2)
How to build a recognisable brand (1)
Video (15)
Guide (4)
animation (2)
Cards (1)

Tag Cloud

TweetsGoogle AnalyticsColour and Brand RelationshipGDPRSlow loading sitethe creation lab teamcompleteveroBusinessCTAIn-app Checkoutandroidphotoshop2016SeasonalBrexit Data Protection Billring centralhackingGoogle vs fake newsproject coordinatorday in the life ofwhen should I post on PinterestclientsFood for Thoughtsmart speakerTwitterdiversityloadingQR CodeContent Marketingnew technologyToolSnapchatbuzzsumolocationinternetpayment gatewaysocial networkShadowban2017Pinterest for Businessinspirationcmsimportance of a hashtagOnlineAgencyplaylistsWebdesignmeet the teamhelp and advice2017 lifeBusiness Page on FacebookDecadesFacebook HeaderCreativityAdvice and TipscopyVoterspaypalBreakdown of TweetgamingLinkedIn for Businessblog postAppleFurther your businessInfographicvisualPinterest Tipseditingcreative agencythe teamUpdating an old websiteVideoHelpful TipsDronePay Per ClickPerfect postPolitical Partiessimple guideNo internetGuide to Facebookadvice and supportWebApple WatchDesignoffice accessoryDronesFacebook PostConversionMarketingClick-WorthyworldpaySelfiebrandingcontent writingEmailsFacebook and the electionE-CommerceSocial Media Tipsdigital conversationbasecampbloggerHow to blogSmartphonesblog topicsWebsite Design InspirationsonosVirtualGet to know the teamWebsite Developmentinspiration for emails to sendA Simple Guide to...more conversionChristmasContentAdvice#Lifeatloreal case studyban from Instagrammeta tagApple PayOffice HacksWeb DesignWeb Developmentfirefox quantumMannersFestivedesign inspirationCardsDigital AgencyEmojiInstagramSEOdigital designRecognisable logoWhy you should attend a seminarapplicationA guide to InstagramsongsdartfordStreamingFutureecommerceLoad Timeweb developerAgency LifeAdvertisingFree Seminaranimationmobileseo keywordsViralWebsitephotosDigitalfridayHow to be productiveRiskSeminarDigital Marketingssl certificate, advice, help, business, websiteAwwwardsPromotionHostingEmail Marketingblogsb2bmagentoUKcontent management systemFacebookData ProtectionInnocent Smoothie Social MediaSocial Media marketingSocial Media NewsTechnologysharingHashtagsCrayon.coDigital ContentHow to be creativeLinkedInhow to use FacebookVideo Productionwhat is the new data protection bill?Digital Newstoday in digitalkeywordsEmailMarketing PlanoptimisationInstagram Shadowbandigital marektingteamday to day lifeImageshow to prepare for a redesignEU RegulationsbrainstormingBlack FridayFacebook F8online shopHow to stay creativeHow toAdvertisementTrendsSecurityPPCbrand buildingthe perfect instagramFlipbookinspiration for officeSocial Mediatop tipsRankingsday in the lifeopencartpaymentHalloweenwriting a blogBloggingvisual contentoffice anticsCreativegraduate web developertrellohelpApprentice ThoughtsgifBusiness advicewebsite projectsMindsetWebsite PresentersHow to build a recognisable brandEncryptionvoice searchKDAmobile optimisationLinksPromote your business on FacebookslackAdWordsSSL CertificateJanuarythe creation labHow to optimize PinterestPerfect blogNewsletterLogo designHolidayscreative writerfinishedQuick ResponseHow to keep motivated to blog2017 ElectionAppsGuidebusiness toolsOreo Social MediacookiesThe perfect tweetappIGTVGadgetsfinalistsImportantToolsGoogleHow to beat writers blockWorkplaceAugmented RealitySearchScheduling Social MediaGoogle StampInventionsColourOfficefirefoxwunderlistsensoryLiveColour WheelPinterestrankingGuide to TwitterWebsitesVisual formatUK prepares for brexitmeta descriptionExtrasWriters BlockContent CalendarRubriciPhoneconcrete 5emilymediaweb deignNew data lawsKent Digital AwardsThe ApprenticeWhat is the foldNewsDigital Ageorganised and motivated tipsValentine's DayResponsive Designphotos we wouldn't have taken before camera phoneskentbrowserMarketing StrategyquestionsOlympicsblogImage DimensionsStock PhotosWho's Targeting me?MoneyHashtagCall-to-actionWordPresscontent writerAnalyticspostingcontent creationsonos musicWebsite DesignYouTubeAmazonSocialspeedblogging tipsRevolutionaryIdeasPersonalisationweb teamhumpday newsDigital Marketing AdviceBrexitHow to get personalisation rightLanguageInstagram CaptionsSocial Media HelpsoftwareTipstechUber in the Skyblog tipsGoogle's AlgorithmPromotion on InstagramWebsite and Logo designOptimizationwhy do you need a blogThe Fold#hashtagHow-toCase Studies Protection Bill 2017LifestyleFAQEngagement on InstagramtextEngagementSEO VS PPCLogoSearch Engine OptimisationOptimisewebsite buildPhotographyProductivityinstagram biotips and adviceGoogle Earth

Food for Thought: How to Prepare for a Redesign of your Website

Jul 03, 2017


Whether you want to make a few minor changes or a huge overhaul, web development and design is a huge process, one that takes patience and co-operation from numerous people. There are a few things to keep in mind when it comes to a redesign, so if you are contemplating a complete overhaul here are a few steps you can take right now.


1. Consider your audience

Whether you are creating a website for business or for your own personal enjoyment, your number one concern should always be your audience. If you are a new business, think about who you want those clients to be. For example, if you are an estate agency and you sell luxury properties then the site should reflect clients of that caliber- dig deep into consumer behaviours and create a consumer profile to help with this.


Now you have a clear understanding of your clients or potential clients, you can now think about how to direct them through your site;  what colours, fonts and images to use.  Another important design feature is a call-to-action, a feature for your audience to get in contact with you easily; you need to tailor these to your audience as well.


 2. What were the pitfalls of your current site?

With your audience in mind, and a clear idea how to set out your CTA’s, it’s time to look at your current site through the eyes of your audience. Be critical and honest with yourself to see where alterations should be made.  You may love your design, but technology and trends are in constant rotation of change and your site needs to be up to date and satisfy your audience. Remember to think of functionality not design.  If you are unsure and need another set of eyes, we, The Creation Lab, can sit down and discuss the elements of your current site and help build a new one!


3. Minimise and Simplify

Your design should be to the point, keeping CTA’s clear with ease and accessibility at the fore front! Minimise distractions so, it becomes clear what services, products or classes you are offering. The overall message of your brand should drive your design, so don’t waffle and pad your site out with unnecessary copy. Big font is a trend for 2017 and one that can fill white space without having to have paragraphs and paragraphs of text.


4. What do you want to communicate through design?

Now that strategy and functionality have been considered, you can now move on to the design. Ask yourself what your current site is communicating; ask family and friends or colleagues what they think too.


The design of your site builds up trust with clients, as it visually represents your message. This step should not be overlooked as people only need 0.05 seconds to form an opinion on your website. Even if you want to make subtle changes to your design, it will make a lot of difference to the way your brand is perceived.


When redesigning a website, one of the most important things to consider is the way visitors are able to move through the site. You want people to spend as much time as possible on your site, and to not be redirected off the site to discover a competitor of yours!


Considering a redesign? Here at, The Creation Lab, we offer bespoke web design packages that are tailor-made to each of our client’s needs with their audience in mind!


Our in-house designer is on hand to answer any queries and to suggest sleeker options if needed, with our project coordinator at the end of the phone to keep you informed about the design at each stage of the development. Your approval is taken at each step to ensure you are completely happy with it too! So, if you feel your site needs a redesign or even a fancy video, why not contact us on 0800 644 7070. We’re also on Facebook and Twitter so, go and check us out! 

Category: Websites

Add Pingback

Please add a comment

You must be logged in to leave a reply. Login »