Category List


Tag List

Hashtags (3)
help (5)
Apprentice Thoughts (1)
friday (1)
internet (1)
cms (1)
Logo (2)
2016 (2)
The Apprentice (1)
Load Time (1)
brand building (2)
How to be creative (1)
paypal (1)
Pinterest for Business (1)
How to get personalisation right (1)
Promotion on Instagram (1)
Cards (1)
The perfect tweet (1)
Click-Worthy (1)
Guide to Facebook (1)
branding (3)
LinkedIn for Business (1)
more conversion (1)
Encryption (1)
Creativity (11)
payment gateway (1)
content writer (2)
mobile optimisation (6)
In-app Checkout (1)
Web Development (23)
Case Studies (1)
2017 (1)
magento (1)
gif (2)
Social Media marketing (2)
Festive (1)
Marketing Plan (1)
the team (1)
payment (1)
visual (1)
Data Protection (2)
Newsletter (1)
location (1)
concrete 5 (1)
Slow loading site (1)
Amazon (2)
Ideas (2)
what is the new data protection bill? (1)
SSL Certificate (1)
Digital Marketing Advice (1)
sonos music (1)
How to blog (1)
Social Media (65)
android (1)
blogger (1)
Promote your business on Facebook (1)
today in digital (1)
Colour (2)
Social Media News (1)
How to keep motivated to blog (1)
when should I post on Pinterest (1)
optimisation (1)
the creation lab (1)
Email Marketing (3)
AdWords (2)
advice and support (1)
How-to (1)
Quick Response (1)
Infographic (6)
Website Development (1)
Viral (1)
Digital Agency (6)
Marketing (18)
voice search (1)
Get to know the team (1)
Website (13)
loading (1)
Rubric (1)
How to build a recognisable brand (1)
social network (1)
Instagram Shadowban (1)
Content Marketing (22)
Optimise (1)
What is the fold (1)
Engagement (1)
Technology (20)
Drone (1)
app (2)
photos (1)
ban from Instagram (1)
Responsive Design (1)
Creative (11)
Language (1)
Web (1)
posting (1)
importance of a hashtag (1)
content creation (1)
web team (1)
Tweets (1)
Social Media Help (2)
the creation lab team (1)
Facebook and the election (1)
https://www.bates-environmental.co.uk/ (1)
No internet (2)
digital design (1)
Stock Photos (1)
tech (1)
Digital Marketing (52)
Digital Age (1)
ring central (1)
tips and advice (2)
Instagram (14)
Pinterest (9)
meta tag (1)
Perfect blog (1)
day in the life (1)
media (1)
Image Dimensions (1)
content management system (1)
E-Commerce (2)
application (1)
How to be productive (1)
sonos (1)
inspiration (16)
hacking (1)
how to use Facebook (1)
professionalism (1)
organised and motivated tips (1)
Future (1)
Kent Digital Awards (1)
Political Parties (1)
Web Design (21)
questions (1)
songs (1)
sharing (1)
Apps (5)
Video Production (10)
Rankings (1)
Promotion (2)
Breakdown of Tweet (1)
Marketing Strategy (2)
seo keywords (1)
animation (2)
Design (18)
Pinterest Tips (1)
Brexit Data Protection Bill (1)
Website Presenters (2)
web developer (2)
Selfie (1)
project coordinator (1)
Snapchat (3)
Tool (1)
Security (2)
EU Regulations (1)
CTA (1)
Gadgets (4)
ecommerce (1)
Smartphones (5)
The Fold (1)
Google Analytics (1)
Website Design Inspiration (2)
Data Protection Bill 2017 (1)
Recognisable logo (1)
finished (1)
Online (4)
meet the team (5)
Important (1)
b2b (1)
mobile (1)
Shadowban (1)
Writers Block (1)
Apple Watch (2)
Email (2)
text (1)
blog topics (1)
wunderlist (1)
Tips (17)
simple guide (1)
Apple Pay (1)
Images (5)
Business advice (2)
Helpful Tips (1)
Instagram Captions (2)
website build (1)
Who's Targeting me? (1)
worldpay (1)
finalists (1)
speed (1)
Halloween (1)
editing (1)
Holidays (1)
Twitter (12)
office antics (1)
Awwwards (1)
business tools (1)
Decades (1)
Olympics (1)
Advice (9)
day to day life (1)
how to prepare for a redesign (1)
Advertisement (2)
New data laws (1)
GDPR (1)
WordPress (2)
Christmas (6)
January (1)
Voters (1)
Black Friday (1)
Photography (3)
blog (10)
cookies (1)
Agency (2)
UK (2)
online shop (1)
help and advice (1)
creative agency (5)
Google Stamp (1)
blogging tips (1)
Social Media Tips (2)
ssl certificate, advice, help, business, website (1)
Advertising (1)
Flipbook (1)
Augmented Reality (2)
Webdesign (2)
A guide to Instagram (1)
Seminar (1)
Further your business (1)
A Simple Guide to... (8)
2017 life (1)
Facebook (11)
Website Design (7)
basecamp (1)
IGTV (1)
digital conversation (1)
Mindset (1)
trello (2)
Uber in the Sky (1)
Google Earth (1)
web deign (1)
Facebook Post (1)
humpday news (1)
photos we wouldn't have taken before camera phones (1)
Lifestyle (1)
Office (4)
FAQ (1)
Perfect post (1)
Business Page on Facebook (1)
Valentine's Day (1)
writing a blog (1)
Apple (3)
How to optimize Pinterest (1)
Advice and Tips (2)
diversity (1)
browser (1)
office accessory (1)
Revolutionary (1)
blog tips (1)
iPhone (1)
SEO (67)
Business (48)
Updating an old website (1)
Oreo Social Media (1)
team (1)
blogs (2)
Workplace (5)
Digital News (2)
opencart (1)
How to beat writers block (1)
digital marekting (1)
Video (15)
Productivity (1)
website projects (1)
playlists (1)
YouTube (4)
Google vs fake news (1)
Risk (1)
keywords (2)
Why you should attend a seminar (1)
KDA (1)
Brexit (1)
blog post (1)
Food for Thought (3)
software (1)
#Lifeatloreal case study (1)
Engagement on Instagram (1)
Colour and Brand Relationship (1)
complete (1)
Facebook Header (1)
Content (4)
SEO VS PPC (1)
Blogging (9)
Trends (2)
photoshop (1)
Extras (1)
firefox (1)
the perfect instagram (1)
gaming (1)
Logo design (2)
firefox quantum (1)
vero (1)
Free Seminar (1)
Call-to-action (2)
Social (2)
Search (3)
Colour Wheel (1)
Content Calendar (1)
UK prepares for brexit (1)
Digital Content (1)
Links (1)
Office Hacks (1)
Digital (13)
top tips (2)
Emails (1)
new technology (1)
Websites (38)
slack (1)
dartford (1)
Google's Algorithm (2)
inspiration for office (1)
Money (1)
copy (1)
Seasonal (1)
Facebook F8 (1)
buzzsumo (1)
Analytics (1)
smart speaker (1)
QR Code (1)
Optimization (1)
Manners (1)
Visual format (1)
why do you need a blog (1)
Live (2)
News (1)
#hashtag (1)
Hashtag (1)
Conversion (3)
How to (7)
Guide (4)
graduate web developer (1)
emily (1)
Website and Logo design (1)
Guide to Twitter (1)
Crayon.co (2)
clients (2)
sensory (1)
Drones (1)
kent (6)
Tools (1)
creative writer (2)
Google (24)
Scheduling Social Media (1)
Personalisation (2)
Inventions (1)
meta description (1)
How to stay creative (1)
Virtual (1)
day in the life of (1)
PPC (3)
design inspiration (1)
2017 Election (1)
LinkedIn (5)
Innocent Smoothie Social Media (1)
content writing (1)
Streaming (1)
instagram bio (1)
Search Engine Optimisation (1)
ranking (1)
visual content (1)
inspiration for emails to send (1)
Pay Per Click (2)
Hosting (2)
Emoji (1)
brainstorming (1)
Agency Life (1)

Tag Cloud

NewsletterQR CodeColourSnapchatFacebook and the electionfirefox quantumblogging tipsGoogleToolDecadesEngagement on InstagramFurther your businesshumpday newsHow to build a recognisable brandMannersCreativityoffice accessoryChristmasImportantApple WatchKDAssl certificate, advice, help, business, websiteBusinessphotoshopfirefoxSlow loading siteCrayon.coVotersAppsbloggercreative agencyKent Digital AwardsImagesday in the lifeday to day lifeWordPressSEO VS PPCvisual contentGadgetssocial networkGoogle Earthwhen should I post on PinterestApprentice ThoughtsplaylistsAdvice and TipsOffice HacksSocial Media TipsWhat is the foldToolsAgency LifeThe Apprenticeinspiration for officeWeb DesignEmojiAugmented RealityContent Calendarweb deignStreamingInstagram Captionsdigital designmeta descriptionUpdating an old websiteFAQopencartring centralE-CommercesonosHow to keep motivated to blogShadowbanspeed2016appGoogle Analyticsdiversityeditingpaypalblog topicsBusiness adviceEmailPinterestTechnology#Lifeatloreal case studyloadingAmazonRiskFacebook F8SmartphonesteamVisual formatVideo ProductionNewsColour Wheelhelp and advicepayment gatewayContentEmailskentthe perfect instagramprofessionalismvoice searchImage DimensionsLinkedInBlack FridaybrandingFacebookGoogle vs fake newsWebsite DevelopmentBusiness Page on FacebookDesignphotos we wouldn't have taken before camera phonesfridayData Protection Bill 2017mobileVideoday in the life ofAnalyticsConversionBloggingDigital NewsProductivityGDPRgamingcontent writingmeet the teamwebsite projectsClick-WorthyYouTubebrainstormingDronesanimationDigital AgeSocial Media HelpHow tohelpFood for ThoughtbrowserMindsetSelfiehttps://www.bates-environmental.co.uk/PromotionRankingsmeta taggifecommercekeywordsTweetsworldpayPinterest for BusinessfinishedA guide to InstagramStock PhotosDronebuzzsumoblogsimple guideVirtualGuidemore conversioncopyValentine's DayFestiveGet to know the teamb2bWebsitesHostingweb teamdigital conversationWorkplacevisual#hashtagInstagram ShadowbanSocial Media NewsCardsCase StudiesIdeastechApple PayNew data lawshackingOptimizationbrand buildingRevolutionaryInventionsinspiration for emails to sendLifestyleCreativeSEOHow to be creativeMarketing StrategySeasonaltips and adviceblogsLinkedIn for BusinessiPhoneAppleinstagram biowhat is the new data protection bill?dartfordPersonalisationimportance of a hashtagSocialhow to use Facebook2017 lifeandroidThe perfect tweetWhy you should attend a seminarGuide to TwitterBreakdown of Tweetcmshow to prepare for a redesigncompleteSocial Media marketingFlipbookAdvertisementHow to stay creativeOnlineproject coordinatorweb developertop tipsmobile optimisationHow to get personalisation rightViralsonos musicTrendsTipsorganised and motivated tipsWeb DevelopmentOfficeUKSSL CertificatePay Per ClickGoogle StampLiveMoneybusiness toolsthe teamSeminartrelloadvice and supportsharingDigital MarketingWebcontent writer2017 ElectionPerfect blogOptimisethe creation labHolidayssongsWriters BlockEncryptioncreative writerWebsite Design InspirationLogoWebdesign2017Logo designwebsite buildinternetthe creation lab teamrankingAwwwardsHow to be productivecookiesRubricEmail MarketingsoftwarewunderlistclientsmagentoIGTVPinterest TipsHow to optimize Pinterestwriting a blogEU RegulationsWebsite DesignHow-toseo keywordscontent creationDigital AgencyInnocent Smoothie Social MediaPolitical PartiesTwitterDigital Marketing AdviceWebsiteBrexittoday in digitalfinaliststextverodesign inspirationDigital ContentWho's Targeting me?blog postban from InstagramPromotion on InstagrampaymentapplicationInfographicExtrasAdWordsFacebook HeaderAdvertisingPromote your business on FacebookHelpful Tipsoffice anticsnew technologyQuick ResponseWebsite PresentersLinksDigitalPPCslackcontent management systemmediaEngagementbasecampMarketingHow to blogGuide to FacebookData ProtectionCTASearchGoogle's AlgorithmScheduling Social MediaLanguageIn-app Checkoutconcrete 5InstagramemilyHashtagOreo Social MediaColour and Brand RelationshipWebsite and Logo designOlympicsonline shopblog tipsSocial MediaFuturePhotographyContent Marketingsmart speakerMarketing PlanAgencyRecognisable logoJanuaryResponsive DesignquestionsBrexit Data Protection BillA Simple Guide to...Uber in the SkyPerfect postsensoryFacebook PostphotosinspirationoptimisationHow to beat writers blockpostinggraduate web developerLoad TimeUK prepares for brexitCall-to-actiondigital marektingHashtagsSecurityAdviceSearch Engine OptimisationHalloweenNo internetFree Seminarwhy do you need a blogThe Foldlocation


Food for Thought: The importance of a #hashtag

May 05, 2017

 

hashtag.jpg

 

There are normally a lot of questions surrounding the infamous hashtag key; when is it appropriate? How many words shall I hashtag? What keywords do I need to hashtag?

It’s merely a symbol on your keyboard located just next to the enter button. How it differs from numerous other symbols is the fact that it has the power to open a lot of doors for a business wanting to get noticed. ‘Hashtagging’ words can open you up to conversations happening on Twitter or Instagram around the world. 

Hashtag is the Key to Engagement

The reason behind why hashtags are so beneficial is simple, yet complex. Once you hashtag a word it allows all users to see it. It goes into the world of hashtags. Think of it like categorising your posts and archiving them into a virtual library. They allow users who are not yet following you to see your tweets and content potentially. You are one hashtag away from millions of people seeing it. Make each post relatable and ‘retweetable’ to get more engagement.

 However, it has been recommended not to over hashtag, using only 1-3 words in each post will stop your company looking like spam. After all, you want your content to direct the user back to your website or the link you are promoting. So, keep monitoring the trending topics on Twitter and join in with the conversation! Another idea would be to search relevant hashtags to your business to keep an eye on the latest news and competitors in your area. 

 

Twitter and the hashtag

25278862_l.jpg

 

Twitter and hashtags go together like fish and chips at the seaside. You are more than likely to have come across a hashtag on Twitter within the first 3 seconds of using the platform. Twitter is home to #MondayMotivation, #humpday and #FridayFeeling- there’s a hashtag for everyday of the week! These are great to tweet about if you are struggling on something to tweet; they are relevant and are almost always trending. Which brings us on to trending topics; they are displayed in the side bar on Twitter and are the top hashtags being used nationally right at that moment. If you are wanting to stand out however, creating a more niche hashtag would be better. This is because so many users will be tweeting with the trending topic hashtag that yours may not even be seen! Here are some tips on nailing the hashtag on Twitter:

  • Be relevant – check the trending topics
  • Start a conversation with a hashtag
  • Keep your tweets simple with only 1-3 words hashtagged
  • Make some tweets relatable to other people to prompt them to retweet and share

 

Instagram and the hashtag

fromwhereistand.png

 

Using a hashtag on Instagram is the best way to build up a following. It can help to expose your company to a wider audience. In fact, using a hashtag will increase your chances of attracting new followers and getting more likes all by using a hashtag.

Unlike Twitter, there is no limit on the amount you can use. Using simple hashtags such as #love (the most popular hashtag on the ‘gram!), #dog and #girl will get you more likes but it’s not going to build your following up for the long run. The best way to build up a following is to do some research into your audience; what are they hashtagging? At what time are they posting and will therefeore most likely see your posts? You need to be able to target your posts to your audience. For example, let’s say we’ve just posted a new website we’ve built, instead of just tagging #website (1.8 million) we could also tag #websitedesgin (184k) and #websitelaunch (38k) to really reach our target market.

The more engagement your post get the more likely your post will be featured on the explore page, where you are more than likely to gain more attention! This won’t happen overnight so be patient and set it as a goal for the near future so, you have something you want to work up to.

  • Why not create a unique hashtag to your brand? It’s a good way of categorising your images under one hashtag, if not with the hope that people outside your company will use your hashtag to get your attention as well.
  • On the opposite end of hashtags are community hashtags. These connect like-minded users around a specific subject; popular ones include #fromwhereIstand and #throwbackthursday. Like Twitter these ‘trending’ hashtags are a great way to join in the conversation and improve the SEO of your posts.
  • There’s a word such as regram, which means to use someone else’s post and upload it on to your profile. For example, a customer has tagged you in a post featuring your product/ work.Why not thank them on your page?  (‘#UGC – user generated content).

 

Facebook and the hashtag

facebook-hashtags.png

 

There’s really not a lot to say about Facebook and hashtags because no one really uses them! Facebook now has become a stream of visual content rather than the traditional status upload! You’re welcome to add them though.  Hashtags, just like on the other platforms, categorise your posts. However, we don’t know anyone that searches through a hashtag on Facebook, so keep it visual on this platform with maybe a few hashtags just in case!

Quick Recap:

  • Hashtags are a way of categorising content.
  • They can open up your company up to a wider conversation and in turn connect with a wider audience.
  • On Twitter, keep hashtags to a minimum of 1-3. With Instagram go, crazy hashtag as much as you wish and Facebook, well, people tend not to use them on here so keep them to a minimum!
  • Building up a following can take a while so, don’t expect numbers to increase overnight…be persistent!
  • Ask yourself what type of hashtags your audience and competitors are using?

 

A *special prize for anyone that can guess how many times we’ve used the word hashtag in this post! **it’s so special there is no prize 



Category: Social Media

Add Pingback

Please add a comment

You must be logged in to leave a reply. Login »