The Bright Future of Advertising: Multisensory Marketing

Category List

Tag List

Voters (1)
Online (4)
Colour Wheel (1)
News (1)
Advice and Tips (2)
meet the team (5)
digital conversation (1)
ranking (1)
Twitter (12)
text (1)
Lifestyle (1)
Image Dimensions (1)
sharing (1)
Data Protection Bill 2017 (1)
top tips (2)
Promote your business on Facebook (1)
Advertising (1)
questions (1)
Social Media (65)
Risk (1)
app (2)
Engagement on Instagram (1)
Photography (3)
Scheduling Social Media (1)
Tips (17)
b2b (1)
Drones (1)
Emoji (1)
Marketing Plan (1)
inspiration for office (1)
Food for Thought (3)
Video Production (10)
Perfect blog (1)
tips and advice (2)
android (1)
Guide to Facebook (1)
Tweets (1)
Website Design Inspiration (2)
animation (2)
Email (2)
Google vs fake news (1)
AdWords (2)
Newsletter (1)
instagram bio (1)
Political Parties (1)
CTA (1)
web developer (2)
Content Calendar (1)
Google Stamp (1)
ssl certificate, advice, help, business, website (1)
How to stay creative (1)
Kent Digital Awards (1)
Instagram Shadowban (1)
Tools (1)
optimisation (1)
Instagram Captions (2)
Apple (3)
diversity (1)
emily (1)
The perfect tweet (1)
writing a blog (1)
Facebook F8 (1)
Viral (1)
Productivity (1)
friday (1)
inspiration (16)
how to use Facebook (1)
Social (2)
How-to (1)
Future (1)
Case Studies (1)
content creation (1)
Gadgets (4)
organised and motivated tips (1)
Conversion (3)
Facebook (11)
Tool (1)
songs (1)
Pinterest Tips (1)
Uber in the Sky (1)
gaming (1)
Slow loading site (1)
Pinterest for Business (1)
Virtual (1)
PPC (3)
A Simple Guide to... (8)
paypal (1)
Ideas (2)
browser (1)
content management system (1)
Smartphones (5)
Helpful Tips (1)
UK prepares for brexit (1)
LinkedIn for Business (1)
Rubric (1)
Mindset (1)
humpday news (1)
Valentine's Day (1)
SEO (67)
today in digital (1)
opencart (1)
Digital Age (1)
why do you need a blog (1)
Responsive Design (1)
Creativity (11)
loading (1)
SSL Certificate (1)
2017 (1)
posting (1)
Agency (2)
Video (15)
Guide (4)
sonos music (1)
Apprentice Thoughts (1)
How to get personalisation right (1)
Pay Per Click (2)
Quick Response (1)
web deign (1)
How to blog (1)
social network (1)
Flipbook (1)
Website (13)
Cards (1)
The Fold (1)
advice and support (1)
Website Design (7)
Oreo Social Media (1)
ban from Instagram (1)
What is the fold (1)
Facebook Post (1)
mobile optimisation (6)
How to beat writers block (1)
website projects (1)
The Apprentice (1)
Business (48)
Webdesign (2)
blog topics (1)
day in the life of (1)
photos (1)
blogging tips (1)
finalists (1)
Apps (5)
Holidays (1)
Design (18)
what is the new data protection bill? (1)
Web Design (21)
Pinterest (9)
importance of a hashtag (1)
January (1)
Google Analytics (1)
smart speaker (1)
blog (10)
UK (2)
content writer (2)
Logo design (2)
Load Time (1)
office accessory (1)
photos we wouldn't have taken before camera phones (1)
A guide to Instagram (1)
QR Code (1)
Facebook and the election (1)
Facebook Header (1)
Analytics (1)
YouTube (4)
clients (2)
FAQ (1)
Google's Algorithm (2)
payment gateway (1)
Digital Marketing Advice (1)
Web Development (23)
Augmented Reality (2)
location (1)
help (5)
Hashtags (3)
wunderlist (1)
Visual format (1)
the creation lab (1)
Apple Pay (1)
In-app Checkout (1)
website build (1)
Drone (1)
Brexit Data Protection Bill (1)
How to be creative (1)
buzzsumo (1)
new technology (1)
Images (5)
Click-Worthy (1)
Promotion on Instagram (1)
Web (1)
slack (1)
Logo (2)
2017 Election (1)
magento (1)
Perfect post (1)
meta tag (1)
kent (6)
when should I post on Pinterest (1)
Trends (2)
Stock Photos (1)
Breakdown of Tweet (1)
media (1)
Email Marketing (3)
meta description (1)
brand building (2)
Live (2)
Language (1)
iPhone (1)
Recognisable logo (1)
content writing (1)
firefox (1)
software (1)
Business Page on Facebook (1)
project coordinator (1)
speed (1)
Agency Life (1)
Workplace (5)
KDA (1)
Free Seminar (1)
Blogging (9)
internet (1)
Infographic (6)
day to day life (1)
Who's Targeting me? (1)
Optimization (1)
digital design (1)
Digital News (2)
No internet (2)
Website and Logo design (1)
#hashtag (1)
concrete 5 (1)
professionalism (1)
application (1)
Further your business (1)
the perfect instagram (1)
visual (1)
How to build a recognisable brand (1)
creative agency (5)
Social Media marketing (2)
Guide to Twitter (1)
Hashtag (1)
Money (1)
Updating an old website (1)
Advertisement (2)
Content (4)
brainstorming (1)
How to (7)
Marketing (18)
complete (1)
graduate web developer (1)
how to prepare for a redesign (1)
How to be productive (1)
Search (3)
Extras (1)
Digital Content (1)
How to keep motivated to blog (1)
online shop (1)
EU Regulations (1)
Important (1)
office antics (1)
Christmas (6)
#Lifeatloreal case study (1)
Instagram (14)
Colour and Brand Relationship (1)
Creative (11)
design inspiration (1)
Encryption (1)
more conversion (1)
business tools (1)
visual content (1)
seo keywords (1)
2016 (2)
Black Friday (1)
Security (2)
Data Protection (2)
LinkedIn (5)
Content Marketing (22)
Writers Block (1)
How to optimize Pinterest (1)
Seminar (1)
Colour (2)
Amazon (2)
Technology (20)
Emails (1)
finished (1) (1)
sonos (1)
inspiration for emails to send (1)
Manners (1)
Halloween (1)
cookies (1)
cms (1)
Google Earth (1)
WordPress (2)
IGTV (1)
Search Engine Optimisation (1)
Hosting (2)
vero (1)
tech (1)
playlists (1)
ecommerce (1) (2)
Seasonal (1)
copy (1)
branding (3)
simple guide (1)
Social Media Help (2)
basecamp (1)
Business advice (2)
Awwwards (1)
the team (1)
blog tips (1)
Office Hacks (1)
Inventions (1)
trello (2)
Website Development (1)
dartford (1)
Snapchat (3)
Optimise (1)
Website Presenters (2)
Selfie (1)
Personalisation (2)
voice search (1)
Olympics (1)
Google (24)
web team (1)
Brexit (1)
Digital Agency (6)
Social Media News (1)
photoshop (1)
Social Media Tips (2)
Festive (1)
Digital Marketing (52)
Marketing Strategy (2)
Office (4)
GDPR (1)
Links (1)
blogger (1)
Apple Watch (2)
hacking (1)
sensory (1)
digital marekting (1)
creative writer (2)
day in the life (1)
payment (1)
Advice (9)
2017 life (1)
ring central (1)
team (1)
Get to know the team (1)
mobile (1)
Revolutionary (1)
Promotion (2)
Call-to-action (2)
New data laws (1)
worldpay (1)
Streaming (1)
blogs (2)
Rankings (1)
editing (1)
Websites (38)
the creation lab team (1)
Innocent Smoothie Social Media (1)
firefox quantum (1)
keywords (2)
Shadowban (1)
blog post (1)
E-Commerce (2)
Why you should attend a seminar (1)
Engagement (1)
Decades (1)
Digital (13)
gif (2)
help and advice (1)

Tag Cloud

brand buildingResponsive Designcontent writingNew data lawsAwwwardsLoad TimeWebgamingHow to be productiveEngagement on InstagramFacebook Postblog topicsopencartworldpayemilyJanuarythe creation lab teamring centralPromote your business on FacebookGoogleData Protectionweb deignEmail Marketingday in the life ofdesign inspirationHow to keep motivated to blogteamColourDroneHow to blogcontent writerMarketingEncryptionPay Per ClickCreativeImportantAppledigital designNewsOfficeDigital Agencywhy do you need a blogWeb DesignWebdesignclientsA guide to Instagramwebsite projectsFood for ThoughtbrainstormingFacebook F8how to use FacebookappCrayon.coAugmented Realityhelp and adviceSelfieSocial Media HelpPromotionoffice anticsb2bAdviceContent CalendariPhonePinterestmeet the teamBloggingDigital ContentViralthe perfect instagramAdvertisementfridayHow to stay creative#hashtagvisual contentmagentoAppsphotos we wouldn't have taken before camera phonescreative writermeta descriptionDronesTipsHow to build a recognisable brandDigitalthe creation labcompletegifDigital MarketinglocationvisualToolWebsite DesignSEOinspiration for emails to sendStock PhotosBlack FridayEmailsSocial Media marketingorganised and motivated tipsphotoshopColour and Brand Relationshippaymentwhat is the new data protection bill?ProductivitySocial Media News#Lifeatloreal case studysimple guideloadingRubricVirtualBusiness adviceKent Digital AwardsDigital Agetop tipsblog postPerfect postWebsite DevelopmentveroplaylistsMindsetcopyPersonalisationDigital Marketing AdviceBrexit Data Protection BillSeminarBrexitGuide to FacebookImage DimensionsAmazonsoftwareFacebook and the electionSnapchatLinkedIn for Businesssmart speakerRankingsAdvice and TipsLinksSSL CertificateYouTubeRecognisable logoFacebook HeaderChristmasPolitical PartiesNo internetGoogle StampGuide to TwitterkeywordsInventionsLinkedInSeasonalbloggerecommercebuzzsumoCall-to-actionpostingFacebookLive2017 ElectionphotosClick-WorthyblogsInnocent Smoothie Social MediaPromotion on InstagramSocialOptimiseApple Watchtechcontent creationUpdating an old websiteinspirationvoice searchFestiveinstagram biowriting a bloghow to prepare for a redesignsonos musicsonosbrowserAnalyticstips and adviceInfographicPinterest Tipsonline shopsocial networkconcrete 5InstagramContentHashtagsWhat is the foldVotersmeta tagblogging tipsdigital conversationquestionsWebsite PresentersA Simple Guide to...Web DevelopmentCreativityprofessionalismOptimizationtoday in digitalTweetsSEO VS PPCmediaVideoapplicationPinterest for BusinessWordPresseditingToolsnew technologyGoogle's Algorithmwhen should I post on Pinterestgraduate web developerimportance of a hashtagThe ApprenticeE-CommerceTrendsAdWordsFlipbookoffice accessoryGDPRseo keywordsSocial MediadartfordLogoGoogle AnalyticsspeedsongsEngagementBusinessIn-app CheckoutShadowbanWho's Targeting me?PPCproject coordinatorPhotographyOlympicscookiessensoryday in the lifeDesignMarketing PlanHalloween2016GadgetsGuideEmailfinishedData Protection Bill 2017website buildAdvertisingGet to know the teamslackHow tomobile optimisationOffice HacksSecurity2017 lifeThe perfect tweetImagesDigital NewswunderlistGoogle EarthHow to get personalisation rightOreo Social MediaApple PayInstagram Captionsthe teamday to day lifeConversioninspiration for officetextValentine's DayUber in the SkyWebsitesPerfect blogDecadesmobileban from InstagramSlow loading siteExtrasblog tipsdiversityFutureHolidaysweb developerWhy you should attend a seminarVideo ProductionLifestylessl certificate, advice, help, business, websiteMarketing StrategyCardshumpday newsRevolutionaryBusiness Page on FacebookWriters BlockWorkplaceWebsite to optimize PinterestBreakdown of Tweetfinalistsweb teamContent MarketinghelpQR CodeVisual formatsharingandroidHostingKDAAgencyoptimisationWebsite and Logo designUKHelpful Tipsmore conversionEU RegulationsFAQNewsletterCTAtrelloadvice and supportEmojifirefox quantumSmartphonesScheduling Social MediaOnlineFree SeminarHashtagIdeasMannersHow-toSearchbusiness toolsWebsite Design Inspirationcreative agencyIGTVTwitterHow to beat writers blockColour WheelrankingTechnologyRiskQuick ResponsebasecampcmsCase Studiesdigital marektingMoneyfirefoxSocial Media TipsHow to be creativeApprentice ThoughtsGoogle vs fake newsThe Foldpayment gatewayAgency LifeSearch Engine OptimisationpaypalInstagram ShadowbankentanimationinternetblogLanguagebrandingcontent management systemStreaminghackingLogo design2017UK prepares for brexitFurther your business

The Bright Future of Advertising: Multisensory Marketing

Sep 25, 2018

When it comes to marketing a product, no matter what its benefits, the limitations become obvious after a while. Take, for example, this moment right now. You are simply reading words on a page, but in the end all I am to you is just words. You are aware of your body, what the air smells like; maybe you’re holding a hot cup of coffee or listening to the radio.

Maybe if I was in front of you now, talking to you, you would have a better experience of this article. You would be able to see my pupils constrict and dilate, you would be able to reach out and shake my hand, you would be able to hear my accent and discern where I’m from. A real world experience that utilises every one of your senses beats out a singular sense experience every time. But what if a business could transcend the screen, page, billboard and engage you in a real-world encounter that wasn’t purely visual or auditory?

That is the vision of multisensory marketing.

So what is it?

Multisensory marketing or multisensory brand experience aims to fill a gap in the traditional marketing strategy. It is a type of advertising that forms itself as a positive image in the human mind to increase perceived value of a product. It does this by triggering more than just one sense, sometimes it aims to trigger all of them.

A hugely successful business model that utilises multisensory marketing is Abercrombie and Fitch, the US based fashion retailer. They are the subject of many jokes on various TV shows poking fun at how dark the store is and how you come out smelling of their unique scent, but actually this is a very clever multisensory marketing ploy. Not only are you visually and texturally experiencing the fashion, you are being guided by strategic lighting to specific areas of the store, the usually ice-cold air-conditioning is making your arms break out in goosebumps, you are listening to on trend, thumping music that almost vibrates under your feet and you are breathing in their best-selling male cologne. Maybe you came out of the store making fun of the strange atmosphere, but that means you were thinking of it even after you exited. Every Abercrombie and Fitch location sets itself up in a similar way, meaning that they have a multisensory brand signature and they must owe a portion of their huge turnover and still-relevant popularity to this marketing strategy.

On a smaller scale that anyone can recognize, can you remember when the dentist gave you a lollipop or your doctor kept a bowl of sweets at the reception? To this day I remember the plate of chocolate chip cookies that rested at the front desk of my childhood nursery, ready to calm any crying child. They were all ways of familiarising you positively with a potentially frightening experience; you may have even asked to go back to the dentist all whilst thinking of the lollipop.

From virtual reality experiences by The North Face and Nissan to Boursin using fans and scents to ‘transport’ you through a fridge (which increased product popularity from 19% to 36%), it seems that the future of marketing is multisensory. With industries being saturated by the same products and companies that seem identical in nature and brand story, a multisensory marketing campaign can really save an industry and open the door to a new generation of consumers.

In as little as five years we could all be using multisensory marketing to target customers and to make ourselves stand out from the crowd just as we used to use the written word. This new wave of innovative advertising could cause all of us to rethink our conventional marketing models with businesses going the extra mile to arouse new interest in their company.

To find out how you can take your company to the next level, don’t hesitate to contact us or give us a call on 0800 6447070.

Category: Creativity

Add Pingback

Please add a comment

You must be logged in to leave a reply. Login »