The Bright Future of Advertising: Multisensory Marketing

Category List


Tag List

Facebook Post (1)
Food for Thought (3)
Logo (1)
worldpay (1)
Flipbook (1)
office antics (1)
Case Studies (1)
Photography (3)
Business (47)
Personalisation (2)
Pinterest (9)
Marketing Plan (1)
Amazon (2)
optimisation (1)
sonos (1)
Mindset (1)
Business advice (2)
ranking (1)
Logo design (1)
What is the fold (1)
how to use Facebook (1)
photoshop (1)
No internet (2)
b2b (1)
blogger (1)
sonos music (1)
the perfect instagram (1)
dartford (1)
IGTV (1)
smart speaker (1)
Conversion (3)
Seasonal (1)
Web (1)
Image Dimensions (1)
Google vs fake news (1)
LinkedIn (5)
Perfect blog (1)
UK (2)
Advertisement (2)
Facebook Header (1)
How-to (1)
ban from Instagram (1)
today in digital (1)
web deign (1)
Marketing (18)
top tips (2)
Data Protection Bill 2017 (1)
E-Commerce (2)
Colour and Brand Relationship (1)
humpday news (1)
payment gateway (1)
Updating an old website (1)
Rankings (1)
Content Marketing (22)
Social Media Tips (2)
WordPress (2)
diversity (1)
office accessory (1)
simple guide (1)
emily (1)
Future (1)
Digital Agency (6)
Optimise (1)
more conversion (1)
Productivity (1)
Digital News (2)
digital marekting (1)
Tips (17)
Why you should attend a seminar (1)
instagram bio (1)
cookies (1)
Helpful Tips (1)
Inventions (1)
Facebook (11)
Slow loading site (1)
sensory (1)
graduate web developer (1)
speed (1)
application (1)
Webdesign (2)
animation (2)
questions (1)
Emails (1)
Promotion (2)
the creation lab (1)
Perfect post (1)
2016 (2)
blog tips (1)
PPC (3)
Shadowban (1)
Apple (3)
vero (1)
How to blog (1)
Colour Wheel (1)
gaming (1)
Manners (1)
Streaming (1)
wunderlist (1)
tips and advice (2)
Promotion on Instagram (1)
help and advice (1)
Video (15)
Halloween (1)
online shop (1)
editing (1)
SEO (67)
day in the life of (1)
blogging tips (1)
Google's Algorithm (2)
seo keywords (1)
Stock Photos (1)
Money (1)
Search Engine Optimisation (1)
Instagram Shadowban (1)
iPhone (1)
https://www.bates-environmental.co.uk/ (1)
posting (1)
organised and motivated tips (1)
SSL Certificate (1)
CTA (1)
complete (1)
web team (1)
Apps (5)
Quick Response (1)
How to be creative (1)
photos (1)
brand building (2)
Advice (9)
Call-to-action (2)
Instagram Captions (2)
Blogging (9)
Responsive Design (1)
Google Analytics (1)
Voters (1)
Who's Targeting me? (1)
Tools (1)
clients (2)
Email Marketing (3)
text (1)
Decades (1)
Load Time (1)
Website Presenters (2)
Facebook and the election (1)
Website Development (1)
Selfie (1)
Social Media News (1)
location (1)
opencart (1)
ecommerce (1)
EU Regulations (1)
A Simple Guide to... (8)
Drone (1)
kent (6)
Digital Age (1)
Snapchat (3)
Advertising (1)
Design (18)
Workplace (5)
Seminar (1)
software (1)
Risk (1)
Website Design Inspiration (2)
Newsletter (1)
day to day life (1)
Kent Digital Awards (1)
A guide to Instagram (1)
browser (1)
sharing (1)
LinkedIn for Business (1)
Digital Marketing Advice (1)
2017 (1)
Marketing Strategy (2)
Encryption (1)
Google (24)
finished (1)
Apple Pay (1)
Agency Life (1)
Content Calendar (1)
Breakdown of Tweet (1)
content writer (2)
inspiration (16)
website build (1)
Olympics (1)
Colour (2)
Social Media marketing (2)
basecamp (1)
firefox quantum (1)
Apple Watch (2)
ssl certificate, advice, help, business, website (1)
Tool (1)
media (1)
UK prepares for brexit (1)
photos we wouldn't have taken before camera phones (1)
Web Development (23)
brainstorming (1)
Important (1)
Analytics (1)
design inspiration (1)
Apprentice Thoughts (1)
Web Design (21)
tech (1)
content writing (1)
Festive (1)
Hashtag (1)
Google Earth (1)
Language (1)
FAQ (1)
Viral (1)
QR Code (1)
internet (1)
Holidays (1)
Brexit (1)
when should I post on Pinterest (1)
#hashtag (1)
keywords (2)
playlists (1)
Website (13)
KDA (1)
trello (2)
Live (2)
How to be productive (1)
How to keep motivated to blog (1)
Technology (20)
Creative (11)
Guide to Twitter (1)
buzzsumo (1)
Websites (38)
Online (4)
Guide to Facebook (1)
Ideas (2)
Scheduling Social Media (1)
Email (2)
Revolutionary (1)
In-app Checkout (1)
Advice and Tips (2)
Instagram (14)
Awwwards (1)
copy (1)
Oreo Social Media (1)
Gadgets (4)
writing a blog (1)
finalists (1)
blog topics (1)
magento (1)
Smartphones (5)
creative writer (2)
why do you need a blog (1)
visual content (1)
Links (1)
How to optimize Pinterest (1)
SEO VS PPC (1)
Brexit Data Protection Bill (1)
mobile optimisation (6)
android (1)
Twitter (12)
how to prepare for a redesign (1)
friday (1)
visual (1)
January (1)
How to get personalisation right (1)
blog post (1)
The Apprentice (1)
Further your business (1)
New data laws (1)
team (1)
mobile (1)
blogs (2)
Website Design (7)
How to beat writers block (1)
Digital Marketing (52)
firefox (1)
blog (10)
Promote your business on Facebook (1)
Click-Worthy (1)
inspiration for office (1)
Facebook F8 (1)
hacking (1)
AdWords (2)
branding (2)
digital conversation (1)
web developer (2)
Black Friday (1)
Pinterest Tips (1)
Drones (1)
Get to know the team (1)
Security (2)
Pay Per Click (2)
the creation lab team (1)
Content (4)
new technology (1)
meet the team (5)
meta tag (1)
Emoji (1)
Office (4)
Engagement on Instagram (1)
Rubric (1)
Search (3)
Pinterest for Business (1)
Images (5)
social network (1)
How to build a recognisable brand (1)
Digital (13)
creative agency (5)
Christmas (6)
website projects (1)
content creation (1)
Guide (4)
Free Seminar (1)
slack (1)
songs (1)
Optimization (1)
Innocent Smoothie Social Media (1)
Creativity (11)
YouTube (4)
Data Protection (2)
#Lifeatloreal case study (1)
Political Parties (1)
meta description (1)
gif (2)
payment (1)
2017 life (1)
News (1)
How to stay creative (1)
Recognisable logo (1)
advice and support (1)
Infographic (6)
cms (1)
Tweets (1)
Cards (1)
Video Production (10)
Lifestyle (1)
Crayon.co (2)
importance of a hashtag (1)
Writers Block (1)
Website and Logo design (1)
loading (1)
Engagement (1)
Social Media Help (2)
Agency (2)
help (5)
Virtual (1)
voice search (1)
Digital Content (1)
Trends (2)
project coordinator (1)
Google Stamp (1)
what is the new data protection bill? (1)
day in the life (1)
Social (2)
the team (1)
inspiration for emails to send (1)
digital design (1)
Social Media (65)
Business Page on Facebook (1)
How to (7)
content management system (1)
Augmented Reality (2)
paypal (1)
Hashtags (3)
business tools (1)
app (2)
The Fold (1)
concrete 5 (1)
Uber in the Sky (1)
GDPR (1)
Visual format (1)
Hosting (2)
The perfect tweet (1)
Valentine's Day (1)
2017 Election (1)
Extras (1)
ring central (1)
Office Hacks (1)

Tag Cloud

Guide to TwitterInnocent Smoothie Social MediacmsLifestylepostingconcrete 5AdvertisingKent Digital AwardsTrendsSecurityphotoshopConversioncontent creationApplecompletewriting a blogGet to know the teamFurther your businessInstagram CaptionsSearch Engine OptimisationRubrichow to prepare for a redesignQR CodeInstagramGuidepaypalApple Payinspirationanimationwebsite projectscontent writingtrelloViralSocial Media Newsloadingfirefox quantumclientsBusiness advicewhen should I post on PinterestThe FoldWebsitespaymentfinisheddigital designLinksHashtagsphotos we wouldn't have taken before camera phonesSEO VS PPCWebsite DesignMarketing PlaniPhoneIn-app CheckoutOfficeoffice accessoryColourEmail MarketingLoad TimesensoryWeb Developmentblog topicsAdviceWhat is the foldOptimizationworldpayOlympicsAgency LifeColour WheelVotersHow to be productiveDigital ContentfirefoxFree SeminarIdeasVirtualday to day lifeWorkplaceDesignBlack FridaysharingAwwwardsFutureNo internetinspiration for emails to sendAnalyticsInventionsEmojiorganised and motivated tipsJanuaryDigital Agencyblog tipsStock PhotosPerfect blog2016buzzsumobrand buildingData Protectionphotossmart speakerbrainstormingPromotiontop tipsAgencyValentine's DayDigital Marketing Advicemediainspiration for officeopencartExtraswebsite buildinternetFlipbookHow to get personalisation rightWeb DesignDigital AgebrowserBusiness Page on FacebookcopyHelpful Tipsproject coordinatorPinterestClick-WorthyCase StudiesLinkedInLanguageProductivityPromotion on InstagramEmailsWordPressLogo designWhy you should attend a seminarbasecampgraduate web developerMarketingGoogletextvisualgifCardsVideokeywordsUpdating an old websiteHow to build a recognisable brandEngagement on InstagramPhotographybrandingEncryptionb2bPolitical PartiesVideo Productionring centralcontent management systemE-Commercecontent writerFacebookslackGoogle's AlgorithmWebsite PresentersWebsonos musicTwitterDecadesSocialdigital conversationCTAContentoffice anticsHow to blogWriters BlockBrexit Data Protection BillImage Dimensionsvisual contentsocial networkhelpfinaliststhe perfect instagramSocial Media HelpEngagementTweetsApple WatchAdvice and TipsBusinessShadowbanecommerceSeminarResponsive DesignDigital NewsblogsEmailbloggertechmagentoHow to keep motivated to bloginstagram bioA Simple Guide to...Website and Logo designHow-tomeet the teamOptimiseThe ApprenticeGuide to FacebookPinterest for BusinessNewsletteronline shopweb teamPerfect postPay Per ClickWebsite Developmentwhy do you need a blogdartfordInstagram ShadowbanTechnologyHashtagsongsapplicationPinterest TipsgamingHolidaysimportance of a hashtagUKUK prepares for brexitHow tohumpday newsToolssimple guidemore conversionday in the life#hashtagOffice HacksWebsite Design InspirationOnlineblogging tipsEU RegulationsQuick ResponseGoogle EarthGoogle vs fake newsLogoContent MarketingSocial Media TipsGoogle StampMarketing StrategyMindsetGDPRAmazonwunderlistToolVisual formatRecognisable logoweb developerrankingemilyNew data lawsYouTubeKDAChristmasWho's Targeting me?appHow to optimize Pinterestcreative agencyteamBloggingWebdesignHow to stay creativequestionsFacebook Headertips and advicethe teamHalloweenA guide to Instagramlocationmobileeditingweb deignmobile optimisation2017creative writerhttps://www.bates-environmental.co.uk/sonosblogHow to be creativeScheduling Social MediaspeedNewsData Protection Bill 2017How to beat writers blockdiversitySlow loading siteApprentice ThoughtsRankingsRiskSelfiemeta descriptionFacebook PostSocial Media marketingStreamingSearchPromote your business on FacebookveroInfographicssl certificate, advice, help, business, websitevoice searchdigital marektingPersonalisationHostinghelp and advicecookiesSnapchatblog postfridayDroneGadgetsFestivekentsoftwareAppsDigitalban from Instagramthe creation laboptimisationhackingContent CalendarIGTV2017 ElectionSeasonalmeta taghow to use FacebookCreativeBreakdown of TweetImages2017 lifeMoneyPPCFood for ThoughtColour and Brand RelationshipCreativityandroidSSL Certificate#Lifeatloreal case studyLinkedIn for BusinessSEOLiveAdWordspayment gatewayWebsiteThe perfect tweetbusiness toolswhat is the new data protection bill?Google AnalyticsRevolutionaryImportantFacebook F8playlistsadvice and supportDronesFacebook and the electionseo keywordsCrayon.coBrexitthe creation lab teamFAQAdvertisementDigital MarketingSmartphonesnew technologyOreo Social MediaAugmented RealityTipsdesign inspirationtoday in digitalUber in the SkySocial MediaCall-to-actionday in the life ofManners


The Bright Future of Advertising: Multisensory Marketing

Sep 25, 2018

When it comes to marketing a product, no matter what its benefits, the limitations become obvious after a while. Take, for example, this moment right now. You are simply reading words on a page, but in the end all I am to you is just words. You are aware of your body, what the air smells like; maybe you’re holding a hot cup of coffee or listening to the radio.


Maybe if I was in front of you now, talking to you, you would have a better experience of this article. You would be able to see my pupils constrict and dilate, you would be able to reach out and shake my hand, you would be able to hear my accent and discern where I’m from. A real world experience that utilises every one of your senses beats out a singular sense experience every time. But what if a business could transcend the screen, page, billboard and engage you in a real-world encounter that wasn’t purely visual or auditory?


That is the vision of multisensory marketing.


So what is it?

Multisensory marketing or multisensory brand experience aims to fill a gap in the traditional marketing strategy. It is a type of advertising that forms itself as a positive image in the human mind to increase perceived value of a product. It does this by triggering more than just one sense, sometimes it aims to trigger all of them.


A hugely successful business model that utilises multisensory marketing is Abercrombie and Fitch, the US based fashion retailer. They are the subject of many jokes on various TV shows poking fun at how dark the store is and how you come out smelling of their unique scent, but actually this is a very clever multisensory marketing ploy. Not only are you visually and texturally experiencing the fashion, you are being guided by strategic lighting to specific areas of the store, the usually ice-cold air-conditioning is making your arms break out in goosebumps, you are listening to on trend, thumping music that almost vibrates under your feet and you are breathing in their best-selling male cologne. Maybe you came out of the store making fun of the strange atmosphere, but that means you were thinking of it even after you exited. Every Abercrombie and Fitch location sets itself up in a similar way, meaning that they have a multisensory brand signature and they must owe a portion of their huge turnover and still-relevant popularity to this marketing strategy.


On a smaller scale that anyone can recognize, can you remember when the dentist gave you a lollipop or your doctor kept a bowl of sweets at the reception? To this day I remember the plate of chocolate chip cookies that rested at the front desk of my childhood nursery, ready to calm any crying child. They were all ways of familiarising you positively with a potentially frightening experience; you may have even asked to go back to the dentist all whilst thinking of the lollipop.


From virtual reality experiences by The North Face and Nissan to Boursin using fans and scents to ‘transport’ you through a fridge (which increased product popularity from 19% to 36%), it seems that the future of marketing is multisensory. With industries being saturated by the same products and companies that seem identical in nature and brand story, a multisensory marketing campaign can really save an industry and open the door to a new generation of consumers.


In as little as five years we could all be using multisensory marketing to target customers and to make ourselves stand out from the crowd just as we used to use the written word. This new wave of innovative advertising could cause all of us to rethink our conventional marketing models with businesses going the extra mile to arouse new interest in their company.


To find out how you can take your company to the next level, don’t hesitate to contact us or give us a call on 0800 6447070.



Category: Creativity

Add Pingback

Please add a comment

You must be logged in to leave a reply. Login »