Images in Web Design

Category List


Tag List

importance of a hashtag (1)
why do you need a blog (1)
Logo (1)
Emoji (1)
Apps (4)
Tips (15)
Instagram Captions (1)
brand building (2)
Google's Algorithm (2)
ban from Instagram (1)
Instagram Shadowban (1)
trello (2)
Promotion on Instagram (1)
how to use Facebook (1)
Mindset (1)
Digital Age (1)
Conversion (3)
Advice and Tips (2)
Webdesign (2)
questions (1)
Google Earth (1)
Web Development (23)
Social Media News (1)
Logo design (1)
digital conversation (1)
Awwwards (1)
Ideas (2)
Email Marketing (2)
Perfect blog (1)
A Simple Guide to... (8)
New data laws (1)
Digital Marketing Advice (1)
E-Commerce (2)
Lifestyle (1)
Writers Block (1)
internet (1)
Responsive Design (1)
Apprentice Thoughts (1)
Seminar (1)
media (1)
Drone (1)
Content (3)
Marketing (11)
2017 life (1)
Website Design Inspiration (2)
Websites (35)
Updating an old website (1)
How to blog (1)
Social Media marketing (1)
Optimise (1)
Guide (4)
Email (1)
Manners (1)
more conversion (1)
Money (1)
How to get personalisation right (1)
Technology (20)
tech (1)
How to stay creative (1)
Website Design (7)
blog topics (1)
Links (1)
inspiration for emails to send (1)
A guide to Instagram (1)
Google (24)
top tips (2)
Search (3)
firefox quantum (1)
Office Hacks (1)
The perfect tweet (1)
organised and motivated tips (1)
ssl certificate, advice, help, business, website (1)
Oreo Social Media (1)
Facebook Header (1)
2017 (1)
How to be creative (1)
Brexit Data Protection Bill (1)
Optimization (1)
Data Protection Bill 2017 (1)
LinkedIn (2)
hacking (1)
LinkedIn for Business (1)
Tools (1)
blog (9)
KDA (1)
Brexit (1)
blogging tips (1)
Apple Watch (2)
Helpful Tips (1)
Valentine's Day (1)
Recognisable logo (1)
slack (1)
Security (1)
AdWords (2)
How to build a recognisable brand (1)
Christmas (5)
Content Marketing (22)
Content Calendar (1)
Uber in the Sky (1)
Agency Life (1)
kent (6)
meet the team (5)
Tweets (1)
Digital News (2)
FAQ (1)
inspiration (16)
CTA (1)
Facebook and the election (1)
advice and support (1)
Instagram (8)
Digital Content (1)
Revolutionary (1)
songs (1)
Social Media (53)
when should I post on Pinterest (1)
content management system (1)
Rubric (1)
Selfie (1)
content creation (1)
Perfect post (1)
Guide to Twitter (1)
help (5)
inspiration for office (1)
concrete 5 (1)
Crayon.co (2)
No internet (2)
ranking (1)
Facebook (6)
Creative (10)
Click-Worthy (1)
How to be productive (1)
Amazon (2)
Social (2)
Smartphones (5)
YouTube (3)
help and advice (1)
Promote your business on Facebook (1)
The Apprentice (1)
Video Production (10)
Facebook F8 (1)
Online (4)
Hashtag (1)
Agency (2)
Business Page on Facebook (1)
sonos (1)
Scheduling Social Media (1)
Trends (2)
blog post (1)
How to beat writers block (1)
Website Presenters (2)
Snapchat (3)
Web Design (21)
ring central (1)
Colour Wheel (1)
Voters (1)
Business advice (2)
blogger (1)
Stock Photos (1)
design inspiration (1)
branding (2)
seo keywords (1)
Breakdown of Tweet (1)
Colour and Brand Relationship (1)
Halloween (1)
Call-to-action (2)
creative agency (5)
SEO (57)
browser (1)
Pinterest Tips (1)
text (1)
Extras (1)
Photography (2)
Productivity (1)
buzzsumo (1)
Virtual (1)
loading (1)
animation (1)
Tool (1)
Viral (1)
clients (2)
firefox (1)
writing a blog (1)
Twitter (8)
Pay Per Click (1)
Future (1)
Gadgets (4)
How-to (1)
dartford (1)
basecamp (1)
how to prepare for a redesign (1)
mobile optimisation (6)
Free Seminar (1)
News (1)
today in digital (1)
magento (1)
playlists (1)
Social Media Tips (2)
January (1)
Design (17)
Social Media Help (2)
Visual format (1)
Pinterest for Business (1)
Video (13)
Further your business (1)
Google Stamp (1)
Guide to Facebook (1)
Risk (1)
Flipbook (1)
Pinterest (6)
sonos music (1)
cms (1)
website build (1)
Inventions (1)
Who's Targeting me? (1)
Rankings (1)
Web (1)
What is the fold (1)
Why you should attend a seminar (1)
Engagement (1)
How to (7)
wunderlist (1)
Blogging (9)
b2b (1)
Images (4)
2017 Election (1)
photos we wouldn't have taken before camera phones (1)
Advertisement (1)
#Lifeatloreal case study (1)
content writing (1)
Website Development (1)
Festive (1)
finalists (1)
cookies (1)
How to optimize Pinterest (1)
Colour (2)
Personalisation (2)
the perfect instagram (1)
Get to know the team (1)
Food for Thought (3)
what is the new data protection bill? (1)
opencart (1)
digital design (1)
UK prepares for brexit (1)
Political Parties (1)
Augmented Reality (2)
Newsletter (1)
Case Studies (1)
speed (1)
Digital Marketing (49)
Streaming (1)
Digital (13)
How to keep motivated to blog (1)
office accessory (1)
gaming (1)
business tools (1)
digital marekting (1)
Load Time (1)
tips and advice (2)
Google vs fake news (1)
gif (1)
2016 (2)
humpday news (1)
web deign (1)
keywords (1)
Office (4)
Apple (2)
Website (10)
iPhone (1)
Language (1)
blog tips (1)
PPC (2)
Website and Logo design (1)
Infographic (6)
Kent Digital Awards (1)
web team (1)
#hashtag (1)
web developer (1)
Digital Agency (6)
The Fold (1)
copy (1)
Drones (1)
Workplace (5)
Business (44)
friday (1)
WordPress (2)
Olympics (1)
Innocent Smoothie Social Media (1)
Creativity (11)
Promotion (1)
Advice (8)
UK (2)
simple guide (1)
Apple Pay (1)
Hosting (2)
Live (1)
Engagement on Instagram (1)
Emails (1)
Slow loading site (1)
diversity (1)
Facebook Post (1)
Black Friday (1)

Tag Cloud

YouTubeWorkplacessl certificate, advice, help, business, websiteAgencyEngagement on InstagrammagentoLinksData Protection Bill 2017#Lifeatloreal case studydiversityoffice accessoryBloggingDigital AgencyDesignThe ApprenticeContent MarketingRevolutionaryApplesonosmobile optimisationOreo Social Mediabrand buildingSocial Media TipsVisual formatGoogle's AlgorithmUKLiveVideoProductivityCreativeWebsiteFacebookFlipbookplaylistsDigital Marketing AdviceHostingToolsHow to keep motivated to blogbusiness toolsfirefox quantuminspirationFacebook F8Apple PayDigital AgeWebsite DesignCall-to-actionphotos we wouldn't have taken before camera phonessongsE-CommerceHashtagkeywordsPolitical PartiesNew data lawsFAQStreamingLinkedInAppsUpdating an old websitefirefoxMoneyanimationVirtualhow to use FacebookslackSearchHow to get personalisation rightBusiness Page on FacebookLifestyleSlow loading siteStock Photoscopyring centralEmailshelpKDABrexitMindsetTwitterhumpday newsNewsletterWhat is the foldColour WheelRiskPromotionblogging tipscontent writingColourwriting a blogHow to beat writers blockInstagramLinkedIn for BusinessHow to build a recognisable brandhackingHow to blogPersonalisationA Simple Guide to...help and adviceEmail MarketingThe perfect tweetHow to be productiveMarketinginspiration for emails to sendclientsHalloweenOffice HacksBusiness adviceWebsitesdigital conversationDigital NewsTipsCrayon.cocookiesadvice and supportFood for ThoughtAwwwardsinspiration for officeTechnologyopencartEmojiGadgetswhy do you need a blogfinalistsOlympicstips and advicetrelloSecurityHow-toWeb Developmentbasecamphow to prepare for a redesignVideo ProductionImagesSeminarSnapchatloadingFurther your businessExtrasPromote your business on FacebookgamingWhy you should attend a seminar2017 lifegifcontent management systemPay Per Clickwhen should I post on PinterestToolFacebook and the electionThe FoldOfficeMannersWebsite Design Inspiration20172017 ElectionSocial MediaRubricAdWordsFestiveHow to be creativeconcrete 5Logo designConversionHow to optimize Pinterestthe perfect instagramWordPressPhotographyVotersCTABreakdown of TweetPinterestInstagram ShadowbanInfographicblog topicsSocial Media marketingweb team2016A guide to InstagramWriters Blockseo keywordsblog tipsIdeasPinterest for BusinessHelpful TipsJanuaryNo internetiPhoneDigital MarketingGoogle vs fake newsrankinginternetWebsite DevelopmentRecognisable logoHow to stay creativedartfordPerfect postGoogleCase StudiesLogoContent CalendarEmailInstagram CaptionsDroneNewsdigital designGuideAdvice and TipsquestionsLanguagePromotion on Instagramweb deignGet to know the teamtextbrandingUK prepares for brexitcmsGoogle EarthOnlineClick-WorthySocialtoday in digital#hashtagPerfect blogFree SeminarBlack Fridaydigital marektingBusinessGuide to FacebookScheduling Social MediaOptimiseGuide to TwitterColour and Brand RelationshipAdviceOptimizationDronesViralUber in the Skysimple guideKent Digital AwardsEngagementSEOmeet the teamCreativityPinterest TipsBrexit Data Protection BillFacebook PostspeedWebsite and Logo designWebsite Presentersimportance of a hashtagSocial Media NewsWho's Targeting me?what is the new data protection bill?kentHow toTweetstechTrendsdesign inspirationResponsive DesignLoad TimeChristmasbuzzsumob2bInnocent Smoothie Social MediaWebRankingsApprentice ThoughtsfridayFuturewunderlistValentine's DayAgency LifeGoogle StampSelfiewebsite buildSmartphonesbloggerWeb Designsonos musicContentmore conversionmediaWebdesignPPCInventionsblog postcreative agencyDigital ContentAdvertisementtop tipsApple WatchSocial Media HelpDigitalorganised and motivated tipsweb developercontent creationban from InstagramAugmented RealitybrowserFacebook HeaderblogAmazon


The Importance of Images in Web Design

Dec 04, 2015



Category: Websites

Visual Learners


Since the dawn of the internet, images have enhanced the online experience, and they continue to be an integral part of website design as we move into 2016. The “Hero Image” trend (a compelling, page-filling image) seems to be sticking around, along with “card layouts” which compartmentalise images and text into clickable blocks.

We think the importance of imagery in web design lies within the following statement:

65% of the population is made up of visual learners


More than half of us process information easier if it is presented in an image. Images are much easier on the eye, they break up large chunks of text, and they create a richer experience for someone scanning a web page.

As for auditory and kinesthetic learners, there is still evidence to show that images are the first to be noticed online. Our brains process information differently on a web page compared to a physical publication – web users will scan a page for the most important information, rather than read each word thoroughly. This means that whatever your learning style, you still find it easier to browse a web page containing images.


IMAGES EVOKE EMOTION

Forest Path


A picture might say a thousand words, but it can also evoke specific emotions. We recently completed a website for a prestigious law firm whose location is a major part of its ethos. We used photographs of rolling hills, twinkling harbours and quiet beaches, all taken from around the area, to evoke feelings of ease and tranquillity, the perfect emotions for a law firm.  It also showed website visitors that they are proud of their location – something that’s more effective to portray in images than explain with text.


93% OF THE MOST ENGAGING POSTS ON FACEBOOK ARE IMAGES

Cute Kitten


This statistic tells us two things about the importance of images in website design. Firstly, it shows that people like images! With Facebook remaining the most popular social media platform, it’s safe to say that a statistic relating to Facebook could also be applicable to the rest of the internet. So, if people interact more with images on Facebook, they will certainly interact better with a website containing plenty of lovely images.

Secondly, this statistic shows that images promote a response. Whether it is a “like”, a comment, or a share with friends, images are much more likely to promote a response than text. It’s the same with a website – imagery will encourage your visitors to browse longer, and with social share buttons, they can also have the option to share these images on Pinterest, Facebook, and Twitter.


MORE THAN 75 MILLION PEOPLE USE INSTAGRAM DAILY

Instagram

 

The rise of Instagram has shown us that people love well-composed, compelling imagery. To achieve a high number of likes on Instagram, hashtags will only go so far – it really is all about the quality of the image. Therefore, our final point is that while images are important in website design, it is not enough simply to have images. They need to be good…


WHAT ARE COMPONENTS OF GREAT WEBSITE IMAGES?

  • Professional – in other words, don’t use your iPhone snaps.
  • Relevant – If you can, use images of your products, your office, your venue, rather than stock imagery.
  • Compelling – If you are using stock images, make sure they are high quality, professional looking photographs. We use stock images for some of our websites – we just choose them wisely.
  • Unique – Don’t use the same stock images you have seen on every other website! There are plenty out there, you just need to search for the great ones.
  • High Resolution – when it comes to images, the bigger, the better. However, make sure to save them for web in Photoshop, otherwise, they can slow your website down.


Hopefully, you can appreciate the importance of images in website design, and have learned a little more about what makes a great image. If you need any more help, however, please get in touch with us here at The Creation Lab!

Please add a comment

You must be logged in to leave a reply. Login »