Images in Web Design

Category List


Tag List

Rankings (1)
Political Parties (1)
Website Presenters (2)
Halloween (1)
Social Media News (1)
Office Hacks (1)
tech (1)
Apple Watch (2)
finalists (1)
Call-to-action (2)
top tips (2)
slack (1)
Load Time (1)
Productivity (1)
How to be productive (1)
Webdesign (2)
Blogging (9)
Ideas (2)
Facebook Post (1)
browser (1)
ranking (1)
inspiration (16)
Email (1)
Helpful Tips (1)
Language (1)
Social (2)
Scheduling Social Media (1)
playlists (1)
What is the fold (1)
simple guide (1)
How to keep motivated to blog (1)
Business Page on Facebook (1)
Writers Block (1)
friday (1)
creative agency (5)
branding (2)
photos we wouldn't have taken before camera phones (1)
Why you should attend a seminar (1)
Logo (1)
Data Protection Bill 2017 (1)
Photography (2)
Marketing (11)
UK prepares for brexit (1)
SEO (56)
Website Design Inspiration (2)
Digital Agency (6)
Digital Marketing (49)
2017 (1)
Snapchat (3)
Engagement (1)
b2b (1)
Emails (1)
Tools (1)
New data laws (1)
Revolutionary (1)
How to optimize Pinterest (1)
Business advice (2)
gif (1)
blog post (1)
Further your business (1)
Search (3)
Logo design (1)
kent (6)
CTA (1)
speed (1)
Guide to Facebook (1)
blog (9)
How to be creative (1)
loading (1)
Food for Thought (3)
Money (1)
Tips (15)
Design (17)
Images (4)
when should I post on Pinterest (1)
Content Marketing (22)
How to blog (1)
advice and support (1)
Instagram Captions (1)
Social Media (53)
#hashtag (1)
Digital Age (1)
Google (24)
firefox (1)
Stock Photos (1)
dartford (1)
AdWords (2)
Brexit (1)
How-to (1)
Free Seminar (1)
Newsletter (1)
News (1)
Pay Per Click (1)
Mindset (1)
Promotion (1)
Brexit Data Protection Bill (1)
Crayon.co (2)
UK (2)
Instagram (8)
Tool (1)
PPC (2)
Google Earth (1)
Website (9)
Emoji (1)
ban from Instagram (1)
2016 (2)
concrete 5 (1)
internet (1)
Guide (4)
iPhone (1)
how to use Facebook (1)
Christmas (5)
buzzsumo (1)
content management system (1)
How to get personalisation right (1)
Social Media Tips (2)
Facebook F8 (1)
Technology (19)
magento (1)
more conversion (1)
Apple Pay (1)
blog tips (1)
Guide to Twitter (1)
web developer (1)
Web Development (23)
Lifestyle (1)
Colour Wheel (1)
firefox quantum (1)
A guide to Instagram (1)
The Apprentice (1)
Agency Life (1)
Agency (2)
Updating an old website (1)
E-Commerce (2)
Future (1)
Rubric (1)
brand building (2)
Valentine's Day (1)
Visual format (1)
opencart (1)
2017 Election (1)
Extras (1)
Content (2)
The Fold (1)
why do you need a blog (1)
Colour and Brand Relationship (1)
Virtual (1)
Social Media marketing (1)
Black Friday (1)
office accessory (1)
Voters (1)
Kent Digital Awards (1)
Pinterest (6)
Engagement on Instagram (1)
No internet (2)
blog topics (1)
Facebook and the election (1)
Web (1)
blogging tips (1)
sonos music (1)
Seminar (1)
Smartphones (5)
How to build a recognisable brand (1)
clients (1)
Web Design (21)
Twitter (8)
Content Calendar (1)
importance of a hashtag (1)
ssl certificate, advice, help, business, website (1)
Business (44)
Flipbook (1)
Innocent Smoothie Social Media (1)
the perfect instagram (1)
How to stay creative (1)
YouTube (3)
help (2)
Uber in the Sky (1)
#Lifeatloreal case study (1)
digital marekting (1)
Digital Marketing Advice (1)
mobile optimisation (6)
Perfect blog (1)
Click-Worthy (1)
Website Development (1)
Video Production (10)
humpday news (1)
Digital (13)
Creativity (11)
Optimization (1)
Breakdown of Tweet (1)
Olympics (1)
Office (4)
Facebook (6)
Manners (1)
Social Media Help (2)
KDA (1)
Hosting (2)
design inspiration (1)
January (1)
Creative (10)
Website Design (7)
songs (1)
Advice and Tips (2)
Links (1)
Inventions (1)
Apprentice Thoughts (1)
cookies (1)
The perfect tweet (1)
Trends (2)
Drone (1)
Selfie (1)
Apps (3)
Live (1)
organised and motivated tips (1)
Optimise (1)
Websites (34)
Apple (2)
Infographic (6)
Gadgets (4)
Colour (2)
Facebook Header (1)
blogger (1)
writing a blog (1)
hacking (1)
content writing (1)
Google vs fake news (1)
Awwwards (1)
Email Marketing (2)
help and advice (1)
Video (13)
Slow loading site (1)
Oreo Social Media (1)
web deign (1)
Drones (1)
media (1)
Digital News (2)
tips and advice (2)
Festive (1)
gaming (1)
Conversion (3)
LinkedIn (2)
Pinterest for Business (1)
Amazon (2)
How to beat writers block (1)
Instagram Shadowban (1)
Promotion on Instagram (1)
cms (1)
Recognisable logo (1)
diversity (1)
inspiration for office (1)
Website and Logo design (1)
Google's Algorithm (2)
meet the team (5)
Online (4)
Hashtag (1)
Security (1)
Perfect post (1)
inspiration for emails to send (1)
Case Studies (1)
content creation (1)
WordPress (2)
how to prepare for a redesign (1)
Workplace (5)
Streaming (1)
Promote your business on Facebook (1)
trello (1)
Viral (1)
A Simple Guide to... (8)
LinkedIn for Business (1)
what is the new data protection bill? (1)
digital conversation (1)
Responsive Design (1)
Advice (8)
Who's Targeting me? (1)
Get to know the team (1)
Advertisement (1)
Digital Content (1)
2017 life (1)
Google Stamp (1)
How to (7)
Risk (1)
Augmented Reality (2)
today in digital (1)
Pinterest Tips (1)
Tweets (1)
animation (1)
Personalisation (2)
digital design (1)

Tag Cloud

FutureAdvertisementSocial Media HelpRubricSelfieNew data lawsHow-toInstagramFacebook HeaderOreo Social MediaDesignPromote your business on FacebookCase StudiesGuide to TwitterProductivityssl certificate, advice, help, business, websitePersonalisationsongsAdvice and TipsBusiness Page on FacebookWebsite Design InspirationslackPhotographyCreative#hashtaghelpSEOClick-WorthySmartphonesmediaBloggingToolsWordPressWorkplaceHalloweenSlow loading siteSocial Media marketingWebsite and Logo designToolFacebook and the electionRankingstips and advicemore conversioncontent writingAppswriting a bloghow to use FacebookNewsletterDigital ContentVotersdartfordYouTubeInstagram ShadowbanSeminarFurther your businessIdeas2016Social MediaAppleBrexit Data Protection Billthe perfect instagramoffice accessoryGoogle vs fake newsColour WheelValentine's DayDigitalweb developerThe perfect tweettop tipsSecurityEmail MarketingHow toblog tipsbrowserwhen should I post on PinterestBusinessGet to know the teamtoday in digitalblogging tipsCTAkentGoogle's AlgorithmContent Calendarban from InstagramgifFlipbookLogo designViralphotos we wouldn't have taken before camera phonesHow to beat writers blockPromotion on InstagramFacebook F8Engagement on InstagramNewsDigital AgefirefoxTweetsDigital AgencyRevolutionarytrelloHow to be creativeResponsive DesignStock PhotosEmailsPinterest TipsInventionsHow to optimize PinterestContent MarketingUpdating an old websiteFood for ThoughtApprentice ThoughtsEmojiSocialAgencyVideo ProductionOffice Hacksdesign inspirationWebsite DevelopmentUber in the SkyA Simple Guide to...Apple PayDronesEngagementWho's Targeting me?How to keep motivated to blogThe ApprenticePay Per ClickUK prepares for brexitMannersmobile optimisationWeb DevelopmentOfficeopencartDigital MarketingLinkedInbuzzsumoPolitical Partiesblog postKent Digital Awardshumpday newsLogo2017content creationHostingWeb DesignFestiveCall-to-actionGadgetsadvice and supportdigital conversationInstagram CaptionsSocial Media NewsAugmented RealityAgency Lifewhat is the new data protection bill?Google StampFree SeminarE-CommercebloggerWebsite PresentersCreativityWebsitesWhy you should attend a seminarPPCrankingAdviceHashtagcontent management systemdigital designplaylistshackingTwittersonos musicOnlineFacebook PostHow to be productivePinterest for BusinessRiskContentSnapchatiPhoneBlack FridayMoneyinternetloadinggamingGuide to FacebookConversionbrand buildinginspiration for officeThe FoldLoad TimeNo internetKDASocial Media TipsGuideWebfinalistssimple guideRecognisable logoOlympicsspeedconcrete 5cookiesimportance of a hashtagcreative agencyColourOptimiseCrayon.coclientsPromotionVideoHow to build a recognisable brandApple Watchinspiration for emails to sendHelpful TipsSearchStreaminghow to prepare for a redesignData Protection Bill 2017web deignAwwwardshelp and advice2017 lifeChristmasLiveExtrasTipsblogdiversityScheduling Social MediaLanguageAmazonGoogle EarthHow to blogFacebookDigital Marketing AdviceHow to get personalisation rightfirefox quantumb2bLinksWebdesignInfographicwhy do you need a bloginspirationUKorganised and motivated tipsEmailGoogletechWebsitedigital marektingWhat is the foldColour and Brand Relationship#Lifeatloreal case studyPinterestPerfect blogA guide to Instagram2017 ElectionBrexitMarketingblog topicsOptimizationAdWordsDroneVisual formatfridayLinkedIn for BusinessMindsetLifestylemeet the teamHow to stay creativeImagesanimationTechnologyPerfect postDigital NewsBreakdown of TweetVirtualWriters BlockWebsite DesignBusiness advicecmsJanuarybrandingmagentoInnocent Smoothie Social MediaTrends


The Importance of Images in Web Design

Dec 04, 2015



Category: Websites

Visual Learners


Since the dawn of the internet, images have enhanced the online experience, and they continue to be an integral part of website design as we move into 2016. The “Hero Image” trend (a compelling, page-filling image) seems to be sticking around, along with “card layouts” which compartmentalise images and text into clickable blocks.

We think the importance of imagery in web design lies within the following statement:

65% of the population is made up of visual learners


More than half of us process information easier if it is presented in an image. Images are much easier on the eye, they break up large chunks of text, and they create a richer experience for someone scanning a web page.

As for auditory and kinesthetic learners, there is still evidence to show that images are the first to be noticed online. Our brains process information differently on a web page compared to a physical publication – web users will scan a page for the most important information, rather than read each word thoroughly. This means that whatever your learning style, you still find it easier to browse a web page containing images.


IMAGES EVOKE EMOTION

Forest Path


A picture might say a thousand words, but it can also evoke specific emotions. We recently completed a website for a prestigious law firm whose location is a major part of its ethos. We used photographs of rolling hills, twinkling harbours and quiet beaches, all taken from around the area, to evoke feelings of ease and tranquillity, the perfect emotions for a law firm.  It also showed website visitors that they are proud of their location – something that’s more effective to portray in images than explain with text.


93% OF THE MOST ENGAGING POSTS ON FACEBOOK ARE IMAGES

Cute Kitten


This statistic tells us two things about the importance of images in website design. Firstly, it shows that people like images! With Facebook remaining the most popular social media platform, it’s safe to say that a statistic relating to Facebook could also be applicable to the rest of the internet. So, if people interact more with images on Facebook, they will certainly interact better with a website containing plenty of lovely images.

Secondly, this statistic shows that images promote a response. Whether it is a “like”, a comment, or a share with friends, images are much more likely to promote a response than text. It’s the same with a website – imagery will encourage your visitors to browse longer, and with social share buttons, they can also have the option to share these images on Pinterest, Facebook, and Twitter.


MORE THAN 75 MILLION PEOPLE USE INSTAGRAM DAILY

Instagram

 

The rise of Instagram has shown us that people love well-composed, compelling imagery. To achieve a high number of likes on Instagram, hashtags will only go so far – it really is all about the quality of the image. Therefore, our final point is that while images are important in website design, it is not enough simply to have images. They need to be good…


WHAT ARE COMPONENTS OF GREAT WEBSITE IMAGES?

  • Professional – in other words, don’t use your iPhone snaps.
  • Relevant – If you can, use images of your products, your office, your venue, rather than stock imagery.
  • Compelling – If you are using stock images, make sure they are high quality, professional looking photographs. We use stock images for some of our websites – we just choose them wisely.
  • Unique – Don’t use the same stock images you have seen on every other website! There are plenty out there, you just need to search for the great ones.
  • High Resolution – when it comes to images, the bigger, the better. However, make sure to save them for web in Photoshop, otherwise, they can slow your website down.


Hopefully, you can appreciate the importance of images in website design, and have learned a little more about what makes a great image. If you need any more help, however, please get in touch with us here at The Creation Lab!

Please add a comment

You must be logged in to leave a reply. Login »