A Simple Guide to...Email Marketing
May 30, 2017
You may have thought emails had been replaced with Tweets, likes and status updates but, email marketing is still the easiest and most economical channel to reach out to prospective clients. There is so much noise on social media platforms that the email inbox has become the peace amongst all the chaos.
In a study made by Radicati Research suggests worldwide email accounts have grown to 4.9 billion in 2017, and email users to 2.7 billion. Active email users spend more time reading and responding to emails than they do on their breakfast or shower. Email marketing is easy when you know how; we’ve put together this simple guide to getting the best out of email marketing.
Build your Email List
Tips for a great email every time
If you don’t recall receiving a certain newsletter, it’s a bad one. Typically this happens when a business either fails to maintain a regular email routine or is solely a pitch to plug their services. An email should contain both product and service updates and friendly personal messages. Your newsletter should be used with the intent to further your relationship with the reader/customer rather than to pitch to them.
Design Tips
First of all, you need to consider mobile when designing an email newsletter- with 47% of emails opened on mobile devices you can’t really ignore it. A flexible, well- designed newsletter has multiple benefits – if it looks good, readers are more likely to click through.
(For design inspiration head over to our ‘YOU HAVE MAIL’ board on Pinterest)
A Checklist:
Before you send your email, check with our checklist to make sure you’ve included small but important details to create the perfect newsletter; integrated and sleek.
We’ve covered the basics so, we hope this has helped you get started. Email marketing is about learning what best fits your business. Have a play around- you really can’t make any mistakes. You’re always welcome to drop us a direct message, @thecreationlab on any of our platforms if you have any further questions, we’d be more than happy to help!
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