Category List


Tag List

Festive (1)
Pay Per Click (1)
Content Marketing (22)
Google Earth (1)
content writing (1)
KDA (1)
hacking (1)
Social Media Tips (2)
PPC (2)
application (1)
ban from Instagram (1)
finished (1)
Perfect blog (1)
cms (1)
business tools (1)
Email Marketing (2)
blogs (2)
Office Hacks (1)
Engagement on Instagram (1)
blog post (1)
how to use Facebook (1)
Website Design Inspiration (2)
tips and advice (2)
Seminar (1)
Apps (5)
LinkedIn (2)
Voters (1)
Web Development (23)
Colour (2)
Google vs fake news (1)
trello (2)
Emails (1)
Stock Photos (1)
blog (9)
content creation (1)
loading (1)
simple guide (1)
Digital Agency (6)
Promote your business on Facebook (1)
Digital News (2)
organised and motivated tips (1)
Live (2)
Perfect post (1)
Click-Worthy (1)
Photography (3)
Why you should attend a seminar (1)
Innocent Smoothie Social Media (1)
Money (1)
How-to (1)
Optimization (1)
Promotion on Instagram (1)
sonos music (1)
Digital (13)
Google (24)
The perfect tweet (1)
Optimise (1)
gaming (1)
ring central (1)
Flipbook (1)
humpday news (1)
friday (1)
iPhone (1)
vero (1)
Email (1)
buzzsumo (1)
UK (2)
web team (1)
wunderlist (1)
Technology (20)
2017 (1)
Revolutionary (1)
SEO (62)
basecamp (1)
website build (1)
Olympics (1)
Creative (10)
Web (1)
today in digital (1)
sonos (1)
Pinterest (6)
Business Page on Facebook (1)
top tips (2)
Facebook Header (1)
Case Studies (1)
app (1)
Helpful Tips (1)
payment (1)
A Simple Guide to... (8)
Apple Watch (2)
Guide to Facebook (1)
How to beat writers block (1)
Data Protection Bill 2017 (1)
brand building (2)
why do you need a blog (1)
How to keep motivated to blog (1)
Promotion (1)
what is the new data protection bill? (1)
digital design (1)
Website (12)
Lifestyle (1)
#Lifeatloreal case study (1)
payment gateway (1)
more conversion (1)
Get to know the team (1)
Free Seminar (1)
content management system (1)
Productivity (1)
A guide to Instagram (1)
Pinterest for Business (1)
mobile (1)
Emoji (1)
Apprentice Thoughts (1)
Office (4)
keywords (1)
Social (2)
Future (1)
Web Design (21)
Writers Block (1)
concrete 5 (1)
creative agency (5)
Advice and Tips (2)
songs (1)
browser (1)
How to be creative (1)
Digital Marketing Advice (1)
Content Calendar (1)
inspiration for emails to send (1)
Agency (2)
Tools (1)
diversity (1)
how to prepare for a redesign (1)
CTA (1)
complete (1)
Guide to Twitter (1)
when should I post on Pinterest (1)
Call-to-action (2)
Amazon (2)
2017 life (1)
opencart (1)
Responsive Design (1)
Website Presenters (2)
magento (1)
Business (45)
Advice (8)
Uber in the Sky (1)
branding (2)
Tips (15)
blog topics (1)
ranking (1)
How to stay creative (1)
YouTube (4)
Social Media marketing (1)
Drone (1)
Marketing (11)
Websites (37)
Digital Marketing (49)
Twitter (8)
Tool (1)
meta description (1)
Security (1)
Language (1)
slack (1)
Smartphones (5)
advice and support (1)
Links (1)
Rankings (1)
Extras (1)
Who's Targeting me? (1)
office accessory (1)
Drones (1)
Logo (1)
firefox quantum (1)
Creativity (11)
Rubric (1)
Video (15)
Viral (1)
Social Media News (1)
Visual format (1)
How to blog (1)
Trends (2)
Brexit (1)
IGTV (1)
worldpay (1)
Conversion (3)
Pinterest Tips (1)
copy (1)
ssl certificate, advice, help, business, website (1)
Content (4)
Manners (1)
Further your business (1)
Engagement (1)
Scheduling Social Media (1)
AdWords (2)
cookies (1)
Hashtag (1)
Business advice (2)
Selfie (1)
social network (1)
Mindset (1)
media (1)
speed (1)
location (1)
WordPress (2)
Facebook (6)
help and advice (1)
Logo design (1)
Streaming (1)
Google's Algorithm (2)
Tweets (1)
clients (2)
Breakdown of Tweet (1)
Data Protection (1)
Instagram Captions (1)
FAQ (1)
Website Development (1)
LinkedIn for Business (1)
seo keywords (1)
Personalisation (2)
January (1)
Valentine's Day (1)
Search (3)
Recognisable logo (1)
The Apprentice (1)
Infographic (6)
Webdesign (2)
gif (1)
Colour Wheel (1)
Facebook and the election (1)
Workplace (5)
Political Parties (1)
GDPR (1)
online shop (1)
Kent Digital Awards (1)
Food for Thought (3)
Brexit Data Protection Bill (1)
Slow loading site (1)
Augmented Reality (2)
Apple (3)
kent (6)
Social Media Help (2)
Design (17)
Risk (1)
photos we wouldn't have taken before camera phones (1)
https://www.bates-environmental.co.uk/ (1)
Google Stamp (1)
Digital Content (1)
meet the team (5)
internet (1)
Online (4)
EU Regulations (1)
E-Commerce (2)
finalists (1)
dartford (1)
importance of a hashtag (1)
Advertisement (1)
New data laws (1)
the perfect instagram (1)
Blogging (9)
text (1)
animation (1)
Snapchat (3)
Awwwards (1)
Social Media (57)
How to get personalisation right (1)
android (1)
blogging tips (1)
Digital Age (1)
blog tips (1)
Guide (4)
writing a blog (1)
inspiration for office (1)
b2b (1)
questions (1)
Facebook Post (1)
Load Time (1)
design inspiration (1)
What is the fold (1)
Newsletter (1)
Website and Logo design (1)
Instagram (9)
content writer (2)
News (1)
tech (1)
How to optimize Pinterest (1)
2016 (2)
blogger (1)
creative writer (2)
Apple Pay (1)
Agency Life (1)
Video Production (10)
Colour and Brand Relationship (1)
The Fold (1)
UK prepares for brexit (1)
paypal (1)
help (5)
Oreo Social Media (1)
Hosting (2)
inspiration (16)
Christmas (5)
digital conversation (1)
digital marekting (1)
Ideas (2)
Gadgets (4)
Black Friday (1)
How to build a recognisable brand (1)
2017 Election (1)
mobile optimisation (6)
#hashtag (1)
How to be productive (1)
meta tag (1)
web deign (1)
Instagram Shadowban (1)
No internet (2)
Website Design (7)
playlists (1)
Images (4)
Inventions (1)
Crayon.co (2)
firefox (1)
Virtual (1)
Facebook F8 (1)
Updating an old website (1)
ecommerce (1)
Halloween (1)
web developer (1)
How to (7)

Tag Cloud

fridayE-CommerceContent MarketingWordPresswriting a blogRankingstips and adviceMannersiPhoneBlack FridayBrexit Data Protection BillBrexitSocial Media HelpTipsMindsetDigital NewsVideo Production#hashtagFuturePromote your business on FacebookViralAdvice and TipsOreo Social MediafirefoxPPCHow to keep motivated to blogdigital designmagentothe perfect instagramring centralecommercecontent management systembrowserDesignTechnologyChristmaswebsite buildDigital Agencyapppayment gatewaycontent writerapplicationCreativityOptimizationbrandingEmojitextpaypaltoday in digitalResponsive DesignInfographicquestionsAgency Lifediversitymeta descriptionDronesssl certificate, advice, help, business, websiteColourmediablog tipsIdeascmsYouTubeExtrasFAQApprentice ThoughtsTrendsToolFacebook HeaderPinterest for BusinesscompleteOfficeBreakdown of TweetDigital AgeSecuritycopymobile optimisationSocial Media marketingColour WheelPinterestInnocent Smoothie Social MediaLoad TimeSmartphonesJanuarysocial networkseo keywordsFurther your businessPersonalisationWebTweetsA Simple Guide to...trelloSeminarPerfect blogHow to beat writers block2016Business adviceloadingSearchGoogle vs fake newsMarketingSocialCrayon.coAugmented RealitykeywordsSlow loading siteDigital MarketingPinterest TipsandroidinternetLanguageWhat is the foldGet to know the teamorganised and motivated tipsHow-toFree SeminarContent CalendarPay Per ClickWebsite DevelopmentHow toGoogle EarthpaymentAmazonNewsLinkedIn for BusinessColour and Brand RelationshipbloggerHow to optimize Pinterestcontent creationFlipbookNo internetHow to build a recognisable brandBloggingGuide to TwitterverospeedanimationAppsbusiness toolsoffice accessory2017 lifeHelpful TipsDigitalopencartDigital ContentrankingData Protection Bill 2017How to be productiveWebdesignPromotion on InstagramRubrichumpday news#Lifeatloreal case studyRiskweb developerGuidehttps://www.bates-environmental.co.uk/Website PresentersVotersHostingUpdating an old websiteCase StudiesEU Regulationshelp and adviceblogdigital marektingwhat is the new data protection bill?How to get personalisation rightHow to stay creativeFacebook and the electionGadgetsInstagramfirefox quantumHow to blogRevolutionaryEngagement on Instagrambuzzsumocontent writingBusinessThe ApprenticeCall-to-actionFood for ThoughtThe perfect tweetSEOLinkedInGDPRVirtualphotos we wouldn't have taken before camera phonesFacebookGoogle Stampdesign inspirationKDALogodartfordUber in the SkyWhy you should attend a seminarmore conversionWeb DesignWebsite Design Inspirationtop tipsCTAContentBusiness Page on FacebookConversionHow to be creativeWebsite and Logo designDigital Marketing AdviceGuide to FacebookWriters BlockgamingApple PayLiveworldpayLogo designUKClick-WorthySocial Media NewsOlympicsinspirationOnlineb2bInstagram ShadowbanlocationValentine's DayHashtagEmailsAppleblog topicssongsEmailbrand buildinginspiration for emails to sendDroneFacebook Postweb teamplaylistsban from InstagrammobileImagessonosKent Digital Awardshow to prepare for a redesignWeb DevelopmenthackingWebsiteNew data lawsdigital conversationsonos musicToolsPhotographyCreativeInventionsconcrete 5Visual formatRecognisable logoApple WatchSocial Media TipsData ProtectionhelpbasecampAgencyweb deignwhy do you need a blogblogsA guide to InstagramFacebook F8NewsletterMoneyWebsite DesignProductivityEngagementIGTVUK prepares for brexitkentGoogle's Algorithmblog postVideoFestiveLifestylemeet the teamEmail Marketingimportance of a hashtagGoogleLinksSocial MediatechclientsSnapchatwhen should I post on PinterestAwwwardsStreamingWebsiteshow to use FacebookAdWordsfinishedgifPromotionadvice and support2017 Electioncreative writerinspiration for officewunderlistStock PhotosWho's Targeting me?AdvicePerfect postmeta tagcookiesSelfiefinalistscreative agencyThe FoldInstagram CaptionsOptimiseonline shop2017Office HacksHalloweenslackAdvertisementScheduling Social MediaTwitterWorkplacesimple guideblogging tipsPolitical Parties


What Exactly are SEO Keywords?

Feb 16, 2018

If we’ve recently created your website, you’re likely to have been sent a list of proposed SEO keywords. If you’re not exactly sure what they’re used for, this blog is for you!

We conduct keyword research because it can show what search terms your audience are using. It’s not surprising for our clients to favour one set of words when describing their products or services, only to find that their target audience are using completely different search terms in Google.

It doesn’t make much sense to optimise a website for words that your potential customers won’t use. Keyword research makes sure that you are using the same words as your target audience, ensuring they can find your website when searching the web.

Once we’ve found and agreed on the keywords that work for your business, they need to be put to work. It is recommended that relevant keywords should be included in several high-attention areas on your website.

Relevant keywords should be featured in:

- The title of the page

- The URL slug

The page copy

- The meta tags and descriptions

- Image alt tags

It is important to remember that keyword relevance is more important than keyword density when it comes to search engine optimisation. In fact, Google may penalise you if you overuse keywords, by giving you a lower ranking or removing your website completely.

It is important to remember that successfully optimised websites tend to have thousands of keywords, because Google picks up words in the content as keywords whether they are targeted or not. At The Creation Lab we tend to target around 5-6 keywords that we think your business will be able to rank highly in Google for. In reality, Google is looking at the entirety of your websites content.

We’ll send you a list of proposed keywords that include an average number of how many times they are searched for in a month and if they are low, medium or high competition. The aim is to choose a keyword that has a high number of average monthly searches but is low competition. This way, your website is more likely to reach a top spot in Google over time.

SEO Keywords should be refreshed every now and again, to ensure the keywords on your website are still being searched for by your target audience. There are many free tools available online, or if you need some extra help, we would be more than happy to do your keyword research for you- why not get in touch with the team today?

For more information, don’t hesitate to get in touch with a member of the team by visiting our contact page or by giving us a call on 0800 644 7070.



Category: SEO

Add Pingback

Please add a comment

You must be logged in to leave a reply. Login »