Category List


Tag List

Virtual (1)
Recognisable logo (1)
today in digital (1)
Black Friday (1)
LinkedIn (2)
magento (1)
2017 (1)
opencart (1)
A Simple Guide to... (8)
Video Production (10)
creative agency (5)
sharing (1)
business tools (1)
Social Media marketing (1)
team (1)
AdWords (2)
Voters (1)
Guide (4)
GDPR (1)
digital marekting (1)
Online (4)
Pinterest (6)
Facebook (6)
FAQ (1)
buzzsumo (1)
meta description (1)
payment (1)
blog tips (1)
internet (1)
ecommerce (1)
speed (1)
KDA (1)
how to prepare for a redesign (1)
brand building (2)
Promotion on Instagram (1)
How to beat writers block (1)
Crayon.co (2)
when should I post on Pinterest (1)
2017 life (1)
finished (1)
Tweets (1)
How to (7)
Revolutionary (1)
more conversion (1)
Hosting (2)
Tool (1)
mobile (1)
Images (4)
payment gateway (1)
photos (1)
Extras (1)
why do you need a blog (1)
editing (1)
Webdesign (2)
Agency (2)
Newsletter (1)
what is the new data protection bill? (1)
finalists (1)
Security (1)
The perfect tweet (1)
Google Earth (1)
Social Media News (1)
#hashtag (1)
WordPress (2)
graduate web developer (1)
Office (4)
help (5)
blog topics (1)
photoshop (1)
Manners (1)
Creativity (11)
inspiration (16)
Who's Targeting me? (1)
Email Marketing (2)
How to be productive (1)
2016 (2)
How-to (1)
ssl certificate, advice, help, business, website (1)
Valentine's Day (1)
Drone (1)
web deign (1)
Instagram (9)
Facebook F8 (1)
blog (9)
Ideas (2)
b2b (1)
branding (2)
January (1)
complete (1)
Brexit (1)
day in the life of (1)
media (1)
Kent Digital Awards (1)
Facebook Post (1)
Gadgets (4)
Pay Per Click (1)
Website and Logo design (1)
Load Time (1)
cms (1)
inspiration for emails to send (1)
E-Commerce (2)
Google (24)
inspiration for office (1)
digital design (1)
organised and motivated tips (1)
worldpay (1)
News (1)
Facebook Header (1)
office accessory (1)
Website Design Inspiration (2)
wunderlist (1)
sonos music (1)
IGTV (1)
the perfect instagram (1)
iPhone (1)
Awwwards (1)
Guide to Twitter (1)
Emails (1)
social network (1)
content writing (1)
Updating an old website (1)
simple guide (1)
Links (1)
Digital Marketing Advice (1)
Brexit Data Protection Bill (1)
tips and advice (2)
YouTube (4)
Slow loading site (1)
slack (1)
paypal (1)
Tips (15)
2017 Election (1)
Scheduling Social Media (1)
Office Hacks (1)
Colour Wheel (1)
Twitter (8)
A guide to Instagram (1)
Video (15)
Logo design (1)
Flipbook (1)
kent (6)
Web (1)
Workplace (5)
software (1)
basecamp (1)
office antics (1)
how to use Facebook (1)
How to stay creative (1)
browser (1)
Mindset (1)
mobile optimisation (6)
Facebook and the election (1)
Productivity (1)
Emoji (1)
copy (1)
Language (1)
hacking (1)
questions (1)
Uber in the Sky (1)
Rubric (1)
Case Studies (1)
Call-to-action (2)
EU Regulations (1)
How to build a recognisable brand (1)
Christmas (5)
blog post (1)
Social (2)
web team (1)
online shop (1)
ban from Instagram (1)
Click-Worthy (1)
Website (12)
New data laws (1)
firefox quantum (1)
Social Media Help (2)
clients (2)
blogger (1)
Google vs fake news (1)
Agency Life (1)
Drones (1)
Business (46)
Why you should attend a seminar (1)
Apple Watch (2)
UK prepares for brexit (1)
playlists (1)
tech (1)
Live (2)
Engagement on Instagram (1)
sonos (1)
No internet (2)
Website Presenters (2)
The Apprentice (1)
Infographic (6)
diversity (1)
Halloween (1)
meta tag (1)
design inspiration (1)
android (1)
Responsive Design (1)
concrete 5 (1)
text (1)
Content Calendar (1)
ring central (1)
Perfect blog (1)
Engagement (1)
firefox (1)
project coordinator (1)
How to keep motivated to blog (1)
Oreo Social Media (1)
Google's Algorithm (2)
the creation lab team (1)
Optimise (1)
Breakdown of Tweet (1)
creative writer (2)
PPC (2)
Perfect post (1)
Apprentice Thoughts (1)
Digital (13)
friday (1)
photos we wouldn't have taken before camera phones (1)
meet the team (5)
gif (1)
Apple Pay (1)
Helpful Tips (1)
Web Development (23)
Rankings (1)
Lifestyle (1)
Digital Marketing (49)
blogging tips (1)
location (1)
ranking (1)
Hashtag (1)
help and advice (1)
Visual format (1)
Advice (8)
Digital Content (1)
day to day life (1)
Optimization (1)
Logo (1)
What is the fold (1)
Digital News (2)
website projects (1)
Get to know the team (1)
Content (4)
animation (1)
LinkedIn for Business (1)
Viral (1)
gaming (1)
app (1)
How to be creative (1)
Tools (1)
Pinterest Tips (1)
How to get personalisation right (1)
dartford (1)
Olympics (1)
Websites (38)
Digital Age (1)
humpday news (1)
importance of a hashtag (1)
top tips (2)
Creative (10)
Social Media (58)
https://www.bates-environmental.co.uk/ (1)
Free Seminar (1)
Advertisement (2)
emily (1)
Snapchat (3)
Augmented Reality (2)
keywords (1)
Business Page on Facebook (1)
Promote your business on Facebook (1)
#Lifeatloreal case study (1)
application (1)
Website Development (1)
vero (1)
Colour (2)
The Fold (1)
How to optimize Pinterest (1)
Instagram Shadowban (1)
Conversion (3)
Future (1)
Search (3)
Stock Photos (1)
the creation lab (1)
Content Marketing (22)
songs (1)
Website Design (7)
Blogging (9)
Inventions (1)
day in the life (1)
Email (1)
Digital Agency (6)
Risk (1)
Smartphones (5)
Streaming (1)
Web Design (21)
the team (1)
How to blog (1)
Guide to Facebook (1)
seo keywords (1)
Google Stamp (1)
blogs (2)
loading (1)
Writers Block (1)
Marketing (12)
website build (1)
Festive (1)
Advice and Tips (2)
Food for Thought (3)
Promotion (1)
advice and support (1)
Further your business (1)
Apple (3)
Selfie (1)
CTA (1)
Political Parties (1)
SEO (62)
Business advice (2)
Photography (3)
sensory (1)
Trends (2)
Instagram Captions (1)
Money (1)
content creation (1)
Colour and Brand Relationship (1)
Social Media Tips (2)
content management system (1)
Pinterest for Business (1)
Seminar (1)
UK (2)
Design (17)
web developer (2)
Amazon (2)
trello (2)
writing a blog (1)
Innocent Smoothie Social Media (1)
Data Protection (1)
digital conversation (1)
Apps (5)
Personalisation (2)
Technology (20)
cookies (1)
Data Protection Bill 2017 (1)
content writer (2)

Tag Cloud

how to prepare for a redesignFree SeminarAdvertisementHow-toHow to be productiveSocial Media HelpTweetsloadingPerfect postUber in the SkyContent MarketingThe Apprenticehumpday newsJanuarymeta tagFlipbookpaypalsongsemilyGoogle vs fake newsquestionsGuide to FacebookVirtualUK prepares for brexitWriters BlockScheduling Social Mediafridayday in the lifeFutureoffice accessoryWebsite and Logo designSEOPay Per ClickFacebook Headerpayment gatewaySocial Media News#Lifeatloreal case studybuzzsumoApple WatchStock PhotosbasecampGoogle's AlgorithmSelfierankingContent CalendarclientsGoogleLivesocial networkAugmented Realitymediaanimationlocationconcrete 5Promotion on Instagramproject coordinatorCall-to-actionOptimizationStreamingSecurityAwwwardsonline shopSocial MediadartfordSnapchatwebsite projectsWebOlympicsMannersBloggingimportance of a hashtagcookiesveroblog tipsA guide to InstagramCrayon.cobrowserbrand buildingHalloweentextThe FoldHow to keep motivated to blogtips and adviceBrexit Data Protection BillDigital Marketing AdviceHow to get personalisation rightthe teamHow to build a recognisable brand#hashtagAmazonandroidhelp and advicePPCAdvicetoday in digitalhackingdesign inspirationData ProtectionWhat is the foldhttps://www.bates-environmental.co.uk/Breakdown of TweetVotersCTAsonosKent Digital Awardswhy do you need a blogKDASlow loading siteE-CommerceExtrasInstagram CaptionsTipsAppsGet to know the teamRankingsDronehow to use Facebookwhat is the new data protection bill?top tipsban from Instagrammore conversionGoogle StampiPhoneWebdesignAgency LifeWho's Targeting me?Business Page on Facebookday in the life ofinternetmeta descriptionViralAdvice and Tipsdigital marektingFacebook F8Instagramday to day lifeNewsletterblog postThe perfect tweetLogo designChristmasWebsitesEmailsecommerceCreativitygifpaymentBrexitSocialOreo Social MediawunderlistGadgetsToolsDigital AgencyConversionplaylistsblogging tipskentPolitical PartiesDigital AgefirefoxYouTubeLinkedIncopyTwittersoftwarebusiness toolsfirefox quantumapplicationGuidewebsite buildsensoryadvice and supportHow tossl certificate, advice, help, business, websitefinalistsAppleHow to blogFestiveImagesappInnocent Smoothie Social MediaPinterest TipsDigital ContentEU RegulationsA Simple Guide to...the creation lab teamtrellobrandingblogscreative agency2017blogDesignWeb DevelopmentWebsite Presenters2017 lifeEmailCreativeeditingAdWordsPinterest for BusinesssharingFacebook PostData Protection Bill 2017Business adviceinspiration for emails to sendTechnologyHow to beat writers blockRecognisable logoClick-WorthyWorkplaceInventionsworldpayBlack Fridayorganised and motivated tipsEngagement on InstagramLoad TimeColourApple PayNo internetmobile optimisationLogooffice anticsOnlinePersonalisationPhotographyHow to optimize PinterestAgencyring centralGuide to TwitterMindset2017 Electiondigital conversationGDPRRevolutionaryEmail MarketingIGTVOffice Hackscontent management systemNew data lawsfinishedLinksHashtagmeet the teamVideo ProductionWebsite Design Inspirationslackb2bPinterestResponsive DesignFacebook and the electionwriting a blogHelpful Tipsbloggerseo keywordsDigital MarketingLinkedIn for BusinessPromote your business on FacebooktechValentine's DaymobileWebsite DevelopmentmagentoteamUKDigitalweb deignBusinessMoneyphotoshopcontent writingspeedVisual formatCase Studiesweb teamTrendscontent writerFood for ThoughtColour Wheelweb developerRubricgaminggraduate web developerColour and Brand RelationshipApprentice Thoughtsopencart2016PromotionGoogle EarthSearchphotos we wouldn't have taken before camera phonesFAQHostingcontent creationNewssimple guideHow to stay creativeEmojiSocial Media marketinghelpEngagementRiskOfficeToolphotoscompletePerfect blogMarketingwhen should I post on PinterestDronesProductivitydigital designSmartphonesSeminarWebsite DesignVideoinspiration for officeContentOptimisethe creation labthe perfect instagramSocial Media TipskeywordsFurther your businessInfographicWebsiteLanguageLifestyleWeb DesignUpdating an old websiteblog topicsWordPressFacebookcreative writerWhy you should attend a seminarcmsDigital NewsdiversityInstagram ShadowbanHow to be creativeIdeasinspirationsonos music


What Exactly are SEO Keywords?

Feb 16, 2018

If we’ve recently created your website, you’re likely to have been sent a list of proposed SEO keywords. If you’re not exactly sure what they’re used for, this blog is for you!

We conduct keyword research because it can show what search terms your audience are using. It’s not surprising for our clients to favour one set of words when describing their products or services, only to find that their target audience are using completely different search terms in Google.

It doesn’t make much sense to optimise a website for words that your potential customers won’t use. Keyword research makes sure that you are using the same words as your target audience, ensuring they can find your website when searching the web.

Once we’ve found and agreed on the keywords that work for your business, they need to be put to work. It is recommended that relevant keywords should be included in several high-attention areas on your website.

Relevant keywords should be featured in:

- The title of the page

- The URL slug

The page copy

- The meta tags and descriptions

- Image alt tags

It is important to remember that keyword relevance is more important than keyword density when it comes to search engine optimisation. In fact, Google may penalise you if you overuse keywords, by giving you a lower ranking or removing your website completely.

It is important to remember that successfully optimised websites tend to have thousands of keywords, because Google picks up words in the content as keywords whether they are targeted or not. At The Creation Lab we tend to target around 5-6 keywords that we think your business will be able to rank highly in Google for. In reality, Google is looking at the entirety of your websites content.

We’ll send you a list of proposed keywords that include an average number of how many times they are searched for in a month and if they are low, medium or high competition. The aim is to choose a keyword that has a high number of average monthly searches but is low competition. This way, your website is more likely to reach a top spot in Google over time.

SEO Keywords should be refreshed every now and again, to ensure the keywords on your website are still being searched for by your target audience. There are many free tools available online, or if you need some extra help, we would be more than happy to do your keyword research for you- why not get in touch with the team today?

For more information, don’t hesitate to get in touch with a member of the team by visiting our contact page or by giving us a call on 0800 644 7070.



Category: SEO

Add Pingback

Please add a comment

You must be logged in to leave a reply. Login »