Food for Thought: Emails your Company should be Sending
Jun 16, 2017
Earlier in the month, we wrote a Simple Guide to…Email Marketing. If that gave you the inspiration to set up your own email marketing scheme and are now in the midst of building your contact list, great! You are half way to having your emails up and running and now there’s the challenge of – what do you send your audience? If you’re struggling to figure out how to keep them engaged and informed- don’t worry, we’ve built a list of the type of emails your business should be sending.
1. Welcome Email
This is the perfect place to welcome your audience to your new email newsletter. Sending this initial email will help build a good relationship and set the tone for emails to come. The welcome email will need to show a more personal side to your business and remind them of the benefits of subscribing; tell them what they’ll get out of this partnership.
- Write this in more of a conversational tone
- Remind them about your business and the benefits that can come from signing up
- Consider offering a reward – maybe a discount code? Exclusive tips?
EXAMPLE :
2. Promotional Emails
Keep these emails short and sweet! These types of emails benefit from big text and eye-catching graphics, even moving images if relevant. You don’t want these emails to be time-consuming to read; they must require no effort on the readers part. Make the promotion center stage, so they cannot ignore it and give reason to act quickly with the use of active language.
- Make the offer clear
- Create a sense of urgency
- Keep it short
EXAMPLE:
3. New Product/Service Email
Any business will know that they need to constantly evolve in order to keep up with their competitors, which means you may be introducing a new product or service. What better way to alert consumers than to send out an exclusive email to subscribers? These types of email don’t need a lot of text with visuals taking center stage. If you are offering a new service and don’t know what visuals to use, illustrations are a great substitute.
- Clear, Good Quality Visuals
- The Subject line is key – something cryptic but informative, you don’t want to fall in to click bait.
- Send email out ASAP
EXAMPLE:
4. Newsletter Email
A newsletter almost resembles a blog post as they are to inform about company news and improve your brand awareness. Every business can benefit from these types of emails; they are a valuable marketing tool in establishing a solid relationship. The key is to think of your newsletter as a mini newspaper- include visuals and killer headlines.
- It doesn’t have to be long – maybe link it to recent blog posts on your website to encourage click through.
- Include contact information
- A simple, easy to navigate design
EXAMPLE:
5. Advice Email
Here at The Creation Lab we believe that offering out your expertise can see a return on investment. We offer free seminars on our area of the industry, and an email version can work in the same way. Offering your subscribers advice on how to get the best from your business, service or product can build trust and at the same time, establish your authority in the industry.
- Proofread – you want to make sure you do this for every email, once it’s sent you can’t edit!
- Focus on customer service – it’s one of the remaining factors that can differentiate a business from its competitors
- Engage with useful and valuable content
EXAMPLE:
6. Testimonial Email
These emails shouldn’t be sent regularly as you don’t want to blow your own trumpet too often. However, it’s good to be able to reinforce how valuable your business service or product is through customer feedback. The hardest part of putting together this style of email is actually acquiring the testimonials so, schedule in advance and be persistent with clients to give them to you.
- Create a sleek layout – an eye-catching design that highlights the best quotes and the product too.
- Add your contact details and a more info button to gain click through to your website.
- Include visuals
EXAMPLE:
7. Survey Emails
Emails are a great way to collect helpful information to improve customer service. Spend some time to think of relevant questions that are both beneficial to you but are also clear and easy to answer, as people won’t want to spend longer than 5 minutes on a survey.
- Create an incentive – why should people fill out this survey?
- Address the purpose
- Make sure the survey is easily accessible and requires no fuss.
EXAMPLE:
Email marketing can have so many benefits from creating click-through traffic to your website to building up great relationships with clients and prospective clients. Keep your content varied and consistent to keep people interested. If you need help setting this up head over to our Simple Guide to…Email Marketing for more advice on this subject. If you have any further questions don’t hesitate to contact us on Facebook The Creation Lab or tweet us @thecreationlab, we’d be more than happy to help out!
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